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Show Results For
- All HBS Web
(1,699)
- People (7)
- News (321)
- Research (992)
- Events (5)
- Multimedia (5)
- Faculty Publications (350)
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
- Web
Marketing - HBS Online
Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment.... View Details
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
schools across the country will compete for the $2,000 grand prize. This case will require participants to complete quantitative and qualitative analyses similar to those expected in post-MBA marketing... View Details
Keywords: All Industries
- 27 Mar 2014
- News
From Marx to Marketing
groundbreaking research project was the impetus that would bring a steady stream of professors, managers, and other participants from Russia and Eastern Europe to HBS. "At HBS," Vlachoutsicos recalls, "the perception was that Soviet power... View Details
- 15 Apr 2017
- News
Bringing Markets to Myanmar
in business and in government to participate together in a comprehensive case development and intensive workshop experience over a six-month period. And breakthroughs happened. So we came out of that whole six-month process with a large... View Details
Business of Emerging Markets
economies, including issues of corporate reputation and responsibility in business. Right now I’m working on business involvement in education CSR initiatives, using the unique dataset from the Business History Initiative’s Creating Emerging View Details
- April 2023
- Article
The Stock Market Valuation of Human Capital Creation
By: Ethan Rouen and Matthias Regier
We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between... View Details
Rouen, Ethan, and Matthias Regier. "The Stock Market Valuation of Human Capital Creation." Art. 102384. Journal of Corporate Finance 79 (April 2023).
- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords: by Andrei Hagiu & Daniel Spulber
- Research Summary
Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)
By: Rakesh Khurana
This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details
- June 2024
- Article
Counterparty Risk and Counterparty Choice in the Credit Default Swap Market
By: Wenxin Du, Salil Gadgil, Michael Gordy and Clara Vega
We investigate how market participants price and manage counterparty credit risk using confidential trade repository data on single-name credit default swap (CDS) transactions. We find that counterparty risk has a modest impact on the pricing of CDS contracts but a... View Details
Keywords: Credit Derivatives and Swaps; Market Participation; Risk and Uncertainty; Price; Financial Markets; Credit
Du, Wenxin, Salil Gadgil, Michael Gordy, and Clara Vega. "Counterparty Risk and Counterparty Choice in the Credit Default Swap Market." Management Science 70, no. 6 (June 2024): 3808–3826.
- 08 Aug 2013
- News
Cause Marketing Gets Personal
says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,... View Details
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business... View Details
- Research Summary
Buyers, Sellers, Manufacturers in China’s Emerging Market around 1900
Ever since the economic reforms in the post-Mao period China’s economy as an emerging market has attracted much interest. However, we tend to forget that China was already an emerging market at the turn of the 19th century, if not earlier. This... View Details
- Research Summary
Making Markets Work: An Executive Education Program for Africa
By: Debora L. Spar
In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
- April 2011
- Teaching Note
Prediction Markets at Google (TN)
Teaching Note for 607088. View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
categories. Such comparability and equivalence of attributes makes it easier for consumers and other market participants to judge the relative value of the goods within the category based on shared... View Details
Keywords: by Sean Silverthorne
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,... View Details
- Web
Students on the Job Market - Doctoral
Placement Students on the Job Market Please note this page will be updated throughout the fall. Accounting & Management Terrence Tianshuo Shi Abstract: Forthcoming Faculty Advisor(s): | Email Elliot Tobin Abstract: The Effects of... View Details
- Web
Marketing AI Guidelines | About
Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots,... View Details
- 2008
- Working Paper
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
By: Hanna Halaburda
This paper investigates the causes and welfare consequences of unravelling in two-sided matching markets. It shows that similarity of preferences is an important factor driving unravelling. In particular, it shows that under the ex-post stable mechanism (the mechanism... View Details
Halaburda, Hanna. "Unravelling in Two-Sided Matching Markets and Similarity of Preferences." Harvard Business School Working Paper, No. 09-068, November 2008.