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  • 2015
  • Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
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  • 01 Sep 2017
  • News

Futures Made Bright Through Opportunity

achieved through both the private and public sectors,” says Kyarisiima. “Enabling African businesses to access global markets and think strategically is where I want to play a role.” The path she took to pursue this goal has been... View Details
Keywords: Management of Companies and Enterprises; Management
  • 08 Mar 2017
  • Blog Post

Education Sector Opportunities at HBS

certainly builds your skill set, and perhaps most importantly, helps you think about how to bring best practices into education.  The elective curriculum then provides many opportunities for education deep-dives. Alyssa pursued her... View Details
  • Fall 2012
  • Article

Marketing and Public Policy: Transformative Research in Developing Markets

By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets
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  • 07 Sep 2021
  • News

Increasing Access and Expanding Opportunity

graduate school, how does the fear of incurring a large amount of debt keep individuals from applying to HBS? Chad Losee: We did a market research study in 2019 to understand what prevents qualified potential students from applying.... View Details
Keywords: Jennifer Gillespie
  • 2023
  • Working Paper

Market Design and Maintenance

By: Alvin E. Roth
Because no marketplace operates in isolation from the larger world, marketplace designs may need to adapt to changes in the larger environments. I discuss such changes in connection with the labor markets for new doctors, new Ph.D. economists, and for kidney exchange... View Details
Keywords: Market Design
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  • November 2020
  • Case

Guild Education: Unlocking Opportunity for America's Workforce

By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details
Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado
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  • 12 PM – 1 PM EST, 10 Nov 2016
  • Webinars: Trending@HBS

Impact Investing: Challenges and Opportunities

Never has there been a time when so many believed in both the ability and responsibility of the private sector to combat the world's greatest social challengesfrom poverty to climate change to accessible health care. Recent years have seen the creation of thousands of... View Details
  • TeachingInterests

MBA Required Curriculum Marketing

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details

  • 21 Mar 2014
  • Blog Post

East Asia MBA Market Update

Over the past several months I have engaged with organizations across East Asia regarding job opportunities for MBA candidates. While economic growth has slowed in the region, the job market is still good... View Details
Keywords: Technology; Consumer Products / Retail
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • March 2008
  • Background Note

Marketing Input and Innovation Strategy

By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
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  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

Careers Global Opportunity Fellowship GO: AFRICA Careers Global Opportunity Fellowship GO: AFRICA Supporting recent HBS graduates making a difference working in Africa. Thanks to generous alumni support, the... View Details
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

challenges and opportunities facing small businesses, the rise of fintech innovation, and the policy implications for regulation. Martha Lagace: How do you define small business? Karen Mills: Small businesses are all different, of course.... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • April 2009
  • Teaching Note

First National Bank's Golden Opportunity (TN)

By: Shawn A. Cole
Teaching Note for [208072]. View Details
Keywords: Saving; Product; Interest Rates; Personal Finance; Cost vs Benefits; Risk and Uncertainty; Investment; Problems and Challenges; Demand and Consumers; Product Launch; Banks and Banking; Banking Industry; South Africa
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  • 11 Oct 2012
  • News

E-Commerce Challenges and Opportunities in Asia

  • 11 Apr 2013
  • Working Paper Summaries

Managers and Market Capitalism

Keywords: by Rebecca Henderson & Karthik Ramanna
  • 01 Mar 2014
  • News

Everything Old Is a New Opportunity

is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services
  • Fast Answer

Confronting Climate Change: Risks and Opportunities

searching for: climate risk and opportunities "business models" Statista - Find quick statistics, studies, infographics and more. Browse... View Details
  • 01 Sep 2015
  • News

Opening Minds Through Expanded Learning Opportunities

programs, graduate business study has not been a natural leap. PRIMO is one way to change that." Tami Kim was a rising senior concentrating in government at Harvard College in 2011 when she participated in the inaugural session of the Program for Research in View Details