Market Opportunities - Publications - Faculty & Research

16 Jul 2014
HBS Case

Marketing Obamacare

healthcare legislation in the US ensured that it would be complex and tough to sell to the public, Quelch says. But that was just the problem: Congress and the Obama Administration didn't sell it. "Fundamentally, it's a marketing... View Details

Keywords: by Michael Blanding; Health

08 Mar 2017
Blog Post

Education Sector Opportunities at HBS

certainly builds your skill set, and perhaps most importantly, helps you think about how to bring best practices into education. The elective curriculum then provides many opportunities for education deep-dives. Alyssa pursued her... View Details

2023
Working Paper

Market Design and Maintenance

By: Alvin E. Roth

Because no marketplace operates in isolation from the larger world, marketplace designs may need to adapt to changes in the larger environments. I discuss such changes in connection with the labor markets for new doctors, new Ph.D. economists, and for kidney exchange... View Details

Keywords: Market Design

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14 May 2013
Blog Post

Exploring new opportunities at HBS

startup approximately 10% of the size of our entire RC class. Prior to joining the startup, I had a slightly more traditional occupation working on the Loyalty Marketing team at a national luxury retailer (which, yes, did require me to... View Details

Keywords: Technology

07 Sep 2021
News

Increasing Access and Expanding Opportunity

graduate school, how does the fear of incurring a large amount of debt keep individuals from applying to HBS? Chad Losee: We did a market research study in 2019 to understand what prevents qualified potential students from applying.... View Details

Keywords: Jennifer Gillespie

Fall 2012
Article

Marketing and Public Policy: Transformative Research in Developing Markets

By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck

Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details

Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets

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TeachingInterests

MBA Required Curriculum Marketing

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

September 2009 (Revised May 2011)
Case

Sniffing Out Opportunities at PetSmart

By: V.G. Narayanan and Lisa Brem

The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop... View Details

Keywords: Balanced Scorecard; Industry Growth; Industry Structures; Competitive Strategy; Retail Industry

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21 Mar 2014
Blog Post

East Asia MBA Market Update

Over the past several months I have engaged with organizations across East Asia regarding job opportunities for MBA candidates. While economic growth has slowed in the region, the job market is still good... View Details

Keywords: Technology; Consumer Products / Retail

November 2020
Case

Guild Education: Unlocking Opportunity for America's Workforce

By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar

Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details

Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado

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March 2008
Background Note

Marketing Input and Innovation Strategy

By: Elie Ofek

This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details

Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition

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Web

Global Opportunity Fellowship GO: AFRICA - Alumni

Careers Global Opportunity Fellowship GO: AFRICA Careers Global Opportunity Fellowship GO: AFRICA Supporting recent HBS graduates making a difference working in Africa. Thanks to generous alumni support, the... View Details

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

challenges and opportunities facing small businesses, the rise of fintech innovation, and the policy implications for regulation. Martha Lagace: How do you define small business? Karen Mills: Small businesses are all different, of course.... View Details

Keywords: by Martha Lagace; Banking; Financial Services

01 Mar 2014
News

Everything Old Is a New Opportunity

is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

Fast Answer

Confronting Climate Change: Risks and Opportunities

searching for: climate risk and opportunities "business models" Statista - Find quick statistics, studies, infographics and more. Browse... View Details

01 Sep 2015
News

Opening Minds Through Expanded Learning Opportunities

programs, graduate business study has not been a natural leap. PRIMO is one way to change that." Tami Kim was a rising senior concentrating in government at Harvard College in 2011 when she participated in the inaugural session of the Program for Research in View Details