Filter Results:
(1,940)
Show Results For
- All HBS Web
(1,940)
- People (2)
- News (438)
- Research (1,061)
- Events (5)
- Multimedia (2)
- Faculty Publications (383)
Show Results For
- All HBS Web
(1,940)
- People (2)
- News (438)
- Research (1,061)
- Events (5)
- Multimedia (2)
- Faculty Publications (383)
- 15 Mar 2020
- News
Lenders scour financing documents amid market volatility
- Web
Marketing - HBS Online
Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment.... View Details
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly they can adapt and reassess... View Details
Keywords: All Industries
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
Business of Emerging Markets
100 interviews with top business leaders from emerging markets available for download. I have also accessed the plentiful resources of Baker Library as well as the larger Harvard ecosystem, including new... View Details
- Fast Answer
Real estate: emerging markets
financial market stability and sustained market access by emerging market borrowers. Regulations Doing Business Data and analysis that measures... View Details
- 2019
- Chapter
International Business and Emerging Markets in Historical Perspective
By: Geoffrey Jones
This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details
Jones, Geoffrey. "International Business and Emerging Markets in Historical Perspective." Chap. 3 in The Oxford Handbook of Management in Emerging Markets, edited by Robert Grosse and Klaus E. Meyer, 55–76. Oxford, UK: Oxford University Press, 2019.
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
openness can be a double-edged sword: A government that allows local companies to access the global capital market neutralizes one of foreign companies' key advantages. Openness can be a double-edged sword.... View Details
- Article
Making Private Data Accessible in an Opaque Industry: The Experience of the Private Capital Research Institute
By: Josh Lerner and Leslie Jeng
Private markets are becoming an increasingly important way of financing rapidly growing and mature firms, and private investors are reputed to have far-reaching economic impacts. These important markets, however, are uniquely difficult to study. This paper explores... View Details
Lerner, Josh, and Leslie Jeng. "Making Private Data Accessible in an Opaque Industry: The Experience of the Private Capital Research Institute." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 157–160.
- 08 Aug 2013
- News
Cause Marketing Gets Personal
and accuracy and making screening more accessible to poor and under-served groups. Our efforts started a movement that vastly escalated breast cancer research funding, and gave patients and survivors a permanent voice in medical decision... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong View Details
Keywords: by Benson Shapiro
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- 10 Jul 2000
- Research & Ideas
The State of the Markets
Worldwide financial markets are in a period of extraordinary change, as they gear up for more and more volume, work out an assortment of mergers and consolidations, contemplate the reality of 24-hour global trading, adopt new advances in... View Details
Keywords: by James E. Aisner
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,... View Details
- June 2024
- Article
Oral History and Business History in Emerging Markets
By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
corporate sponsorship of hackathons to help identify new and exciting internet-enabled ventures. There has been a flurry of recent high-profile mergers, with Lazada soon to be acquiring online grocery provider Redmart, and Alibaba now heavily invested in Lazada to gain... View Details
Keywords: All Industries
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details
- Research Summary
Making Markets Work: An Executive Education Program for Africa
By: Debora L. Spar
In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
- 2011
- Article
The Causal Impact of Media in Financial Markets
By: Christopher Parsons and J. Engelberg
Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to... View Details
Parsons, Christopher, and J. Engelberg. "The Causal Impact of Media in Financial Markets." Journal of Finance 66, no. 1 (February 2011): 67–97.
- 03 Oct 2019
- News