Market - Publications - Faculty & Research

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

16 Dec 2014
News

The Power of Market Creation

21 Aug 2008
News

Cracking China's Social Network Market

18 Feb 2009
News

Creating a real healthcare market

07 Jul 2020
News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

27 Jun 2023
News

Marketing When Budgets Are Down

26 Sep 2014
News

How to market brand Beyoncé

05 Feb 2013
News

Marketing Effect of College Sports

15 Jun 2021
News

Podcast: How Biosimilars Are Affecting the Drug Markets

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details

25 Aug 2009
News

Slump Spurs Grab for Markets

25 May 2011
News

Online grocery market reaches maturity

01 Jul 2010
News

Fine Tuning Market Oriented Practices

Keywords: Brendan Gray

01 Sep 2008
News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services