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  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Related
  • 07 Apr 2011
  • Working Paper Summaries

The Consequences of Financial Innovation: A Counterfactual Research Agenda

Keywords: by Josh Lerner & Peter Tufano
  • 26 May 2015
  • First Look

First Look: May 26

By: Buciuni, Giulio, and Gary P. Pisano Abstract— It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing... View Details
Keywords: Sean Silverthorne
  • 03 May 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

Tell us about your role at HBS. As a Recruiting Relations Manager in Career and Professional Development, I engage daily with organizations looking to develop and refine their recruiting strategy at HBS. The industries I work with include Investment Banking, View Details
Keywords: Manufacturing; Manufacturing
  • 08 Nov 2016
  • First Look

November 8, 2016

use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the food-coloring business. Synthetic food dyes provided the food View Details
Keywords: Sean Silverthorne

    Howard H. Stevenson

    Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details

    Keywords: manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing
    • May 2024
    • Article

    Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms

    By: Caroline Marra and Ariel D. Stern
    Digital health technologies (DHTs) can enable more patient-centric therapeutic development by generating evidence that captures how patients feel and function, enabling decentralized trial designs that increase participant inclusivity and convenience, and collecting... View Details
    Keywords: Health Care and Treatment; Technological Innovation; Product Development; Health Testing and Trials; Governing Rules, Regulations, and Reforms
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    • 14 Jul 2010
    • Working Paper Summaries

    From Russia with Love: The Impact of Relocated Firms on Incumbent Survival

    Keywords: by Oliver Falck, Christina Guenther, Stephan Heblich & William R. Kerr; Manufacturing
    • 29 Feb 2000
    • Research & Ideas

    Whence IT Value?

    During the past few years inventory turns among U.S. manufacturers have climbed steadily, and it appears as if productivity has improved nicely. One explanation for these happy trends is that the massive investments we've been making in... View Details
    Keywords: by Andrew McAfee
    • Teaching Interest

    Doing Business in Africa

    By: John D. Macomber

    This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa.   Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

    Keywords: Africa
    • 2008
    • Other Unpublished Work

    From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

    By: Marion Fourcade and Rakesh Khurana
    As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
    Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
    Related
    • 2008
    • Working Paper

    From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

    By: Marion Fourcade and Rakesh Khurana
    As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
    Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
    Related

      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

      Keywords: manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing; manufacturing
      • 2011
      • Working Paper

      From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

      By: Marion Fourcade and Rakesh Khurana
      As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
      Keywords: Economics; Practice; Business Education; Labor and Management Relations; Decision Making; Management Analysis, Tools, and Techniques; Change; Governing Rules, Regulations, and Reforms; Finance; Knowledge; Production; Business Conglomerates; Education Industry; United States
      Related
      • 02 Jan 2024
      • Research & Ideas

      10 Trends to Watch in 2024

      The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
      Keywords: by Rachel Layne
      • Web

      Great American Business Leaders of the 20th Century - Leadership

      Chesebrough Chesebrough Manufacturing Company, 1875–1909 Colby M. Chester General Foods Corporation, 1924–1935 Hugh J. Chisholm International Paper Company, 1899–1907 Walter P. Chrysler Chrysler Corporation, 1924–1935 Elisabeth Claiborne... View Details
      • 14 Nov 2023
      • Research & Ideas

      The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

      finance/insurance industries are the most highly connected of the 19 sectors evaluated, while the manufacturing industry sits closest to the network’s center. Unsurprisingly, the study found that companies such as Microsoft, Alphabet,... View Details
      Keywords: by Ben Rand
      • Web

      The Hawthorne Plant – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

      brigade, laundry facilities, and a greenhouse. Employees were assigned to precisely measured tasks in highly specialized departments, from switchboard wiring to punch-and-die tool making. The manufacture of... View Details
      • 16 May 2023
      • HBS Case

      How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

      flags a couple important considerations for executives looking to model KKR’s success, which the private-equity firm is now using broadly. In addition, a non-profit Stavros founded called Ownership Works is developing the tools to help... View Details
      Keywords: by Avery Forman
      • 12 Mar 2024
      • HBS Case

      How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

      Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
      Keywords: by Rachel Layne; Electronics; Information Technology