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  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

buy, how we talk, and even how we feel—and use that to make predictions about how we’ll act next. As the field of machine learning (ML) has become increasingly mainstream, says Harvard Business School doctoral student Mike Teodorescu, it... View Details
Keywords: by Michael Blanding; Information Technology
  • Article

Megastudies Improve the Impact of Applied Behavioural Science

By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy
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Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman, and Angela L. Duckworth. "Megastudies Improve the Impact of Applied Behavioural Science." Nature 600, no. 7889 (December 16, 2021): 478–483.
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

The dizzying explosion of generative artificial intelligence platforms has been the big business story of the past year, but how they’ll make money and how smart companies can use them wisely are the questions that will dominate the next... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures... View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • January 2021
  • Article

Sales Hiring Is Hard to Do (Don't Make It Harder)

By: Frank V. Cespedes
In the aggregate, hiring in sales is more expensive than many companies’ cap-ex decisions. But it rarely gets the same attention and companies fail to deal with challenges inherent in sales hiring. Unlike many other business functions, there is no easily identified... View Details
Keywords: Salesforce Management; Selection and Staffing; Human Resources
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Cespedes, Frank V. "Sales Hiring Is Hard to Do (Don't Make It Harder)." Top Sales Magazine (January 2021), 38–39.
  • April 2013
  • Article

Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending

By: Lara B. Aknin, Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant and Michael I. Norton
When does giving lead to happiness? Here, we present two studies demonstrating that the emotional benefits of spending money on others (prosocial spending) are unleashed when givers are aware of their positive impact. In Study 1, an experiment using real... View Details
Keywords: Prosocial Spending; Prosocial Impact; Subjective Well Being; Donations; Happiness; Philanthropy and Charitable Giving
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Aknin, Lara B., Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant, and Michael I. Norton. "Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending." Journal of Economic Behavior & Organization 88 (April 2013): 90–95.
  • Article

Making Healthcare Affordable for All: A Proposed Model for Transferring Technology

By: V. Kasturi Rangan
Keywords: Information
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Rangan, V. Kasturi. "Making Healthcare Affordable for All: A Proposed Model for Transferring Technology." Innovations: Technology, Governance, Globalization 1, no. 3 (Summer 2006): 42–47.
  • 31 May 2017
  • Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

industry is at the heart of much research at Harvard Business School. Here is a sampler of stories about restaurants, chefs, food science, and more. D’O: Making a Michelin-Starred Restaurant Affordable Under the leadership of Chef Davide... View Details
Keywords: by Sean Silverthorne; Food & Beverage
  • 1992
  • Article

Making Choices: Aspects of the History of the Harvard Business School MBA Program

By: Nancy F. Koehn, Thomas R. Piper, V. Kasturi Rangan and Richard S. Tedlow
Keywords: Higher Education; History; Decision Choices and Conditions; Boston
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Koehn, Nancy F., Thomas R. Piper, V. Kasturi Rangan, and Richard S. Tedlow. "Making Choices: Aspects of the History of the Harvard Business School MBA Program." MBA Leadership and Learning (1992).
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

Harvard Business School Assistant Professor Ashley V. Whillans, who studies how people navigate trade-offs between time and money. “We know that buying into positive experiences—like the movies—is a good... View Details
Keywords: by Dina Gerdeman
  • 09 Jun 2003
  • Research & Ideas

The Challenge of the Multi-site Nonprofit

operations. The problem, according to Harvard Business School professors Allen Grossman and V. Kasturi ("Kash") Rangan, rests in inevitable tensions and battles for power that arise between national headquarters and local... View Details
Keywords: by Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

biggest sports stage to cementing a legacy as a businessman, entrepreneur, and club owner. What’s the best way to build a team around a top performer? How do you value the asset of a star to the broader organization? And, how can an organization View Details
Keywords: by Avery Forman; Sports
  • 31 Jan 2023
  • Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

Insurance technology can enable cash-strapped drivers to access shorter and more affordable durations of coverage. My research finds that many low-income drivers jump at the opportunity to buy coverage when they’re offered the ability to... View Details
Keywords: by Ray Kluender; Insurance
  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

are so many salespeople so terrible at managing? It’s because even after they put on their manager hats, they continue to suffer from the “super salesperson syndrome,” unable to disconnect from the thrill of selling. They hover over their salespeople and micromanage... View Details
Keywords: by Dina Gerdeman
  • 14 Mar 2018
  • Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

psychology at the University of British Columbia. She co-authored the study with colleagues Hanne K. Collins, now a research associate at Harvard Business School; Ashley V. Whillans, now an assistant professor in the Negotiations,... View Details
Keywords: by Carmen Nobel
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

With Hepatitis C running rampant in Egypt in 2012, Clifford Samuel, then of California-based Gilead Sciences, convened a series of urgent meetings with Egyptian government officials, doctors, and patients. His goal? To make Gilead’s... View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS professor View Details
Keywords: by Martha Lagace
  • February 1999
  • Case

PDVSA & Citgo (A): Seeking Stability in an Uncertain World

By: Ashish Nanda
In order to secure demand for its heavy oil, PDVSA buys 50% of the U.S. refining and retail company Citgo. In 1990, it buys the remaining 50% ownership of Citgo. The case describes the challenges faced by PDVSA and Citgo managements as they try to make their... View Details
Keywords: Business or Company Management; Business Subsidiaries; Mergers and Acquisitions; Energy Sources; Mining Industry; Energy Industry
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Nanda, Ashish, and Leopoldo E. Lopez Mendoza. "PDVSA & Citgo (A): Seeking Stability in an Uncertain World." Harvard Business School Case 899-220, February 1999.
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes,... View Details
Keywords: by Sean Silverthorne; Retail
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