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(1,846)
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Show Results For
- All HBS Web
(1,846)
- News (616)
- Research (1,118)
- Multimedia (13)
- Faculty Publications (337)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
Generations of Black business owners have had to fight discrimination to prosper in America, but a new study suggests that these entrepreneurs are now gaining more support in parts of the country when they make their presence known. The... View Details
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
adhering to five key principles: Buy Experiences (research shows that material purchases are less satisfying than vacations or concerts); Make it a Treat (limiting access to our favorite things will View Details
Keywords: by Carmen Nobel
- 20 Feb 2014
- News
Buying Gold in the Olympics and in the Global War for Talent
- 17 Aug 2023
- Research & Ideas
‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto
large-scale adoption.” Yet while crypto investors might have a higher risk tolerance than more typical investors, in many ways they’re more mainstream than some might imagine, Di Maggio says. Crypto investors, he says, make decisions... View Details
Keywords: by Ben Rand
- 2018
- Article
Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time
By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details
Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior
Whillans, A. V., Elizabeth W. Dunn, and Michael I. Norton. "Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time." Social Influence 13, no. 2 (2018): 117–124.
- 12 Dec 2022
- News
Is It Safe to Buy Now, Pay Later?
- 18 May 2013
- News
Money might buy you happiness, if you spend it right
- Web
Buy Now, Pay Later: The Secondary Credit Market
until the middle of the next century. 25 Pawnbrokers everywhere strove to make themselves instantly recognizable to persons, including illiterate ones, desperate for quick cash. In China, pawnbrokers hung a distinctive decorative staff... View Details
- Web
Buy Now, Pay Later: The Usurer's Grip (1912)
didactic message, makes The Usurer’s Grip a period piece. But its plot and the plight of its protagonists are eerily modern. Nearly one hundred years ago, unwary borrowing from unscrupulous lenders had the power to drive a family to the... View Details
- 09 Jul 2010
- Working Paper Summaries
The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance
Keywords: by Alnoor Ebrahim & V. Kasturi Rangan
- Article
Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being
By: Elizabeth Dunn, A.V. Whillans, Michael I. Norton and Lara B. Aknin
Researchers have long been interested in the relationship between income and happiness, but a newer wave of work suggests that how people use their money also matters. We discuss the three primary areas in which psychologists have explored the relationship... View Details
Dunn, Elizabeth, A.V. Whillans, Michael I. Norton, and Lara B. Aknin. "Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being." Advances in Experimental Social Psychology 61 (2020): 67–126.
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that, few newspapers have the historical cachet of the Washington Post—and therefore more to lose from making the wrong call. So news of the Post's ownership changing hands from the Graham family to Amazon's Jeff Bezos—after seven... View Details
- 09 Mar 2018
- News
Cigna to Buy Express Scripts in $52 Billion Health Care Deal
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
Glen. Financing the American Dream: A Cultural History of Consumer Credit (Princeton, N.J: Princeton University Press, 1999). Chutkow, Paul. Visa: The Power of an Idea , 1st ed. (Chicago, IL: Harcourt, 2001). Clarke, Sally H. Trust and Power: Consumers, the Modern... View Details
- 06 Oct 2016
- News
You may not have to haggle for the next car you buy
- 25 Jan 2022
- News
More Proof That Money Can Buy Happiness (or a Life with Less Stress
- 08 Aug 2019
- News