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  • April 1993 (Revised July 1994)
  • Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
  • April 2002 (Revised June 2003)
  • Case

News Corporation

By: Bharat N. Anand and Kate Attea
In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details
Keywords: Acquisition; Business Conglomerates; Globalization; Distribution; Organizational Culture; Family Ownership; Competition; Consolidation; Corporate Strategy; Entertainment and Recreation Industry; Journalism and News Industry; United States; Australia
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Anand, Bharat N., and Kate Attea. "News Corporation." Harvard Business School Case 702-425, April 2002. (Revised June 2003.)
  • Article

Algorithms Need Managers, Too

By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
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Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
  • June 2020 (Revised July 2023)
  • Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
  • Summer 2011
  • Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire
Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details
Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India
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Khaire, Mukti. "Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts." Business History Review 85, no. 2 (Summer 2011).
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

Working Papers Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation Authors: Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two increasingly... View Details
Keywords: Martha Lagace
  • October 2014
  • Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin
In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America
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Wells, John R., and Galen Danskin. "McKinsey & Company, 2012." Harvard Business School Case 715-424, October 2014.
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

mountain, Everest has never been a cakewalk: 148 people have lost their lives attempting to reach the summit since 1922. Newspaper and magazine articles and books—most famously, Jon Krakauer's Into Thin Air: A Personal Account of the... View Details
Keywords: by Michael A. Roberto
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 12 May 2021
  • Book

The Hard Truth About Being a CEO

scratch-and-sniff test, where you used to scratch and smell something from a magazine insert. When you are a leader, people are doing that with you all the time, assessing how credible you are. If you are faking it, people sense it very... View Details
Keywords: by Michael Blanding
  • 14 May 2018
  • Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

were appealing to a wealthy customer with a curated selection of healthy products that people could trust.” The company also earned loyalty from team members—it was named one of America’s best companies to work for by Fortune magazine a... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

from foreign countries, raise their hand. "What do you associate with it?" The yellow border, answers one. Others note the stunning photography, detailed maps, and magazines piled up all around the house. A few minutes later... View Details
Keywords: by Sean Silverthorne; Publishing
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

history of right to wipe out one wrong. A company will have to be on the right side of trust again and again,” Sucher says. Lost trust often has financial consequences. An Economist magazine analysis of Volkswagen, Wells Fargo, and six... View Details
Keywords: by Lane Lambert
  • 10 Feb 2021
  • Research & Ideas

Has #MeToo Changed How Hollywood Hires?

Female representation in movies has been consistently low, with women making up only 4.5 percent of directors and 14.4 percent of writers for top-grossing films. Worse, many women have endured sexual harassment and abuse. In October 2017, the New York Times and the New... View Details
Keywords: by Rachel Layne; Media & Broadcasting
  • 09 May 2017
  • What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

way: “What happened to the lessons I was taught on campus about running the business as a ‘going concern’?” How do we encourage CEOs to manage for sustainability? What do you think? On September 13, 1970, an opinion piece appeared in The New York Times View Details
Keywords: by James Heskett
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as... View Details
Keywords: by Laura Linard
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
  • 03 Jan 2023
  • What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

Scouts of the USA from 1976 to 1990, was ranked by Fortune magazine in 2015, according to her obituary, as the “37th in its list of the world’s 50 greatest leaders, ahead of Jamie Dimon, the chief executive of JPMorgan Chase.” Peter... View Details
Keywords: Re: James L. Heskett
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