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- December 1991 (Revised February 1992)
- Case
Dayton Electric Corp.
Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details
Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio
Wheelwright, Steven C. "Dayton Electric Corp." Harvard Business School Case 692-071, December 1991. (Revised February 1992.)
- 13 Jul 2010
- First Look
First Look: July 13
manufacturer, subject to unconditional, multi-year sales minimums and significant forward financial obligations. Taking out long-term bank loans, his firm has purchased modern, high-speed machinery to View Details
Keywords: Martha Lagace
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
the field of office machinery and home appliance, for instance, relied on a trained sales force to introduce their innovations to potential customers—the adding machine, cash register, typewriter, refrigerator, and vacuum cleaner, to name... View Details