Luxury Retail - Publications - Faculty & Research

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

engineer products and packaging to hit key retail price points. This may mean downsizing package sizes, something the candy industry always does in response to inflation. 4. Use Promotions. If you've always passed through raw material... View Details

Keywords: by John Quelch

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details

Keywords: by Sean Silverthorne; Retail

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs... View Details

Keywords: by Rachel Layne

03 Mar 2015
First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details

Keywords: Sean Silverthorne

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

uses examples and stories from dozens of high-performing managers and entrepreneurs. Is there one person, one quote, that you think most brilliantly captures the spirit of Think Outside the Building? Kanter: Doug Rauch, former president of Trader Joe’s, who founded... View Details

Keywords: by Sean Silverthorne

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more... View Details

Keywords: by John Quelch; Retail; Retail; Retail

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

The new book Retail Revolution: Will Your Brick-and-Mortar Store Survive? argues that traditional store-front retailing is at an inflection point, under tremendous pressure from ecommerce and the changing... View Details

Keywords: by Sean Silverthorne; Retail

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics on credit were particularly... View Details

Keywords: by Nancy F. Koehn; Retail; Retail; Retail

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

returns on investment than those pursuing the first two strategies. The woes of once great retailers like Sears Roebuck are cited as evidence. But midfield is critical. It represents the middle of the market, to which one end of the... View Details

Keywords: by John Quelch; Retail; Retail

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

morale. None of this need have happened if Starbucks had stayed private and grown at a more controlled pace. To continue to be a premium-priced brand while trading as a public company is very challenging. Tiffany faces a similar problem. That's why many View Details

Keywords: by John Quelch; Retail

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure... View Details

Keywords: Carmen Nobel

21 Apr 2015
First Look

First Look: April 21

growth was one of the biggest stories in e-commerce, especially when the retailer attracted $50 million in investment from Index Ventures, a top VC firm that funded other successful retailers such as... View Details

Keywords: Carmen Nobel & Sean Silverthorne

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status and View Details

Keywords: Re: Ryan L. Raffaelli; Retail; Retail; Retail

10 Mar 2015
First Look

First Look: March 10

introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The View Details

Keywords: Carmen Nobel

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

middle-class Indians could already afford to buy. The opulence also justified the high prices and created a natural market because these were luxurious garments that could be worn at festive occasions such as weddings, when people spent... View Details

Keywords: by Julia Hanna; Retail; Retail; Retail; Retail

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details

Keywords: by Sean Silverthorne

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

R&D and engineering. The region is now producing an estimated 90 percent of women's luxury shoes that sell for $500 or more per pair. Why Clusters Still Work The cluster's success is largely due to a lead firm acting as what Pisano... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

24 Jul 2007
First Look

First Look: July 24, 2007

The Mitchell Family and Mitchells/Richards Harvard Business School Case 605-047 Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and... View Details

Keywords: Martha Lagace

22 Jul 2008
First Look

First Look: July 22, 2008

department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance,... View Details