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Show Results For
- All HBS Web
(232)
- People (5)
- News (81)
- Research (113)
- Multimedia (4)
- Faculty Publications (33)
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
States as one of the 15 “safe countries” whose citizens may enter freely. Meanwhile, many leaders are reporting that their teams—or they themselves—have crashed into a wall of demotivation and despair. The Stockdale Paradox, made famous in Jim Collins’s bestselling... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
really matters in the workplace is helping employees feel appreciated.” Rewards that signal to employees that they did a good job and that their manager cares about them will encourage employees to want to work even harder, the research... View Details
Keywords: by Dina Gerdeman
- 21 Mar 2019
- HBS Case
The Ferrari Way
Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business Administration, thinks of a student he... View Details
- 01 Sep 2023
- News
Action Plan: In Context
of well-to-do clients signed up to learn how to be good hosts and how to pronounce the names of European luxury brands. More than an etiquette teacher, Ho sees herself as a “microcultural anthropologist” who... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative... View Details
Keywords: by John Quelch
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
- Web
Topics - HBS Working Knowledge
Industries (8) Goals and Objectives (18) Going Public (36) Goods and Commodities (7) Governance Compliance (4) Governance Controls (76) Governance (268) Governing Rules, Regulations, and Reforms (72) Governing and Advisory Boards (20)... View Details
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
know that you're not going to get it right, and just implement quick, and adapt over time. Those are good for smaller changes or things that don't have as much of a visible impact. On the flip side, for things that really have a... View Details
- July–August 2017
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry
Ngwe, Donald. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions." Marketing Science 36, no. 4 (July–August 2017): 523–541.
- 07 Nov 2023
- News
Love and Money
more efficient. And so concierge services like matchmakers or dating coaching or consulting services, they're very expensive. It's a luxury good that you can buy to make it more efficient, so that when you... View Details
- 01 Sep 2023
- News
Made in Italy
focused on Italy’s luxury brands: She wanted to understand why other countries have not been able to replicate the quality of goods made in Italy or the country’s reputation for excellence. At Casa Zegna,... View Details
Keywords: April White
- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
Keywords: by Rachel Layne
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions all executives should ask in... View Details
Keywords: Sean Silverthorne
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
had handled the account to find out the concerns Impress had had before the conflict escalated. She arranged to offer Impress a few perks in a new contract as a show of good faith. She asked the president of another RLX client, who knew... View Details
Keywords: by Deepak Malhotra
- 31 Jan 2023
- Research & Ideas
It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’
rising inequality over the past 40 years. So, in that sense, there's a little bit of good news in our paper from an inequality perspective,” says Wilmers, who focuses on wage and earnings inequality. “It's not that this is a conscious... View Details
Keywords: by Rachel Layne
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
Karan Shah (MBA 2016) Karan Shah (MBA 2016) Karan Shah (MBA 2016) is executive director of Precision Camshafts Limited, a large precision manufacturing company in Solapur, India, and a partner in MAYU, a luxury View Details
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
minds on this important subject. TOP 10 MOST POPULAR WORKING PAPERS OF 2010 The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making What psychological consequences do... View Details
Keywords: by Staff