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- All HBS Web
(129)
- News (37)
- Research (74)
- Events (1)
- Multimedia (1)
- Faculty Publications (34)
- Web
2022 Reunion Presentations - Alumni
will show how deep-purpose companies energize their enterprise by inspiring employees and fostering greater loyalty and trust with customers and partners. Purpose is also a compass with which these firms effectively navigate the... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and... View Details
Keywords: by Jill Avery and Richard Edelman
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its... View Details
Curtis L. Carlson
Carlson was the first entrepreneur to develop a loyalty program for the grocery chain through the issuance of Gold Bond trading stamps. What began as a simple loyalty View Details
Keywords: Services
- 17 Dec 2015
- News
Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia
different from US culture,” explains Henderson. “I did not have an appreciation of that before being in-country and talking to consumers.” The HBS team presented its findings to Groupon Malaysia’s top executives and recommended that the company take the View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
earnings, especially if they never requested the program in the first place. Adware and cookie-stuffing are widely viewed as wrong and are banned by affiliate marketers. But opinions are mixed on loyalty... View Details
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
of membership and now as club president, Kwiker has worked to build a basic loyalty to the club and to foster connections to the extended HBS community. Her innovations have included more events targeted toward the entire alumni base,... View Details
Keywords: Elena N. Berg
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
a dual purpose. First, to help companies build loyalty with employees and customers and to introduce individuals to share ownership. In addition to receiving share rewards, Upstreet users can buy shares on the Australian and New York... View Details
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
of membership and now as club president, Kwiker has worked to build a basic loyalty to the club and to foster connections to the extended HBS community. Her innovations have included more events targeted toward the entire alumni base,... View Details
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
my own company before being an entrepreneur was a common thing to do,” explains Brierley. Within 10 years, Epsilon was working with more than 400 nonprofit organizations. After leaving the company, Brierley went on to pioneer customer engagement View Details
- 01 Sep 2004
- News
Edgar Koerner (MBA 1959)
it was assumed you’d stay with that firm for life. And if one of your corporate clients got a better offer from a competing bank, they’d stick with you anyway. Loyalty and relationships were everything. That is emphatically no longer the... View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
Florida's Walt Disney World®, this year marking 25 years of extraordinary entrepreneurial success, was the venue for the celebration of the 21st anniversary of Harvard Business School's Owner/President Management Program (OPM). Under the... View Details
- 01 Oct 2001
- News
Looking for a Leader: The Role of Executive Search Firms
firm following a turnover is largely determined by two factors: whether the turnover is forced or natural and whether an internal or external candidate is selected as the successor. To understand better the inner workings of the chief executive change process, Khurana... View Details
- 01 Jun 2010
- News
Michael Depatie
about our InTouch loyalty program is that you can customize your preferences. One of our guests, thinking “they never read these things,” wrote that he liked penguins. When he got to his room there were a... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
pursuing a double bottom line of being both mission-driven and profitable. Can Codecademy stay true to its mission of always being free and still turn a profit? Jeff Bussgang: I have some experience as a "double bottom-line" entrepreneur from cofounding Upromise, an... View Details
- 01 Jun 2014
- News
Screen Saver
Upon the deal's completion, the group committed $500 million to make Lopez's quality-over-quantity vision a reality. And in December 2013, the company raised $355 million with an IPO that made headlines by offering members of its AMC Stubs View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
front of the pump instead of paying in slower, more conventional ways, did 2.7 million people sign up for the program and increase their loyalty to Mobil by one extra visit to the pump per month? The... View Details
Keywords: by James Heskett
- 09 Feb 2017
- News
Turning Disorder into Opportunity
passing over it of the loyalty to country and alma mater and a lasting suggestion that they should devote their manhood developed by study and play on the banks of this river to the nation and its needs. In that spirit, Fieldhouse, the... View Details
Keywords: Jennifer Myers
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
teaching leadership development programs (and even members of a leadership team inside a business), to feel confident in their ability to teach any of the class sessions, modules, or the entire course," Sucher explains. We asked... View Details