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Publications

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    A Social Strategy: How We Profit from Social Media

    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details

    • December 2014
    • Case

    Groupon: A New CEO Takes Charge

    By: Lynda M. Applegate and Arnold B. Peinado
    On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details
    Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States
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    • Web

    Alumni

    on your resume and LinkedIn Profile using VMock, a smart career platform that provides instant personalized feedback to improve aspects like presentation, language, and skills. Work with a Career Coach From crafting a personal narrative... View Details
    • December 2018 (Revised February 2020)
    • Case

    Fishbowl: Scaling Up

    By: Leslie K. John
    Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
    Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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    • December 2012
    • Article

    The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

    By: Francesca Gino and Bradely R. Staats
    What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details
    Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
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    • 2021
    • Working Paper

    Quantifying the Value of Iterative Experimentation

    By: Iavor I Bojinov and Jialiang Mao
    Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
    Keywords: Product Development; Value Creation; Research
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    • September 2019 (Revised February 2020)
    • Teaching Note

    Fishbowl: Scaling Up

    By: Leslie K. John
    Email mking@hbs.edu for a courtesy copy.

    Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
    Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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    • 16 Jun 2021
    • Interview

    Harvard Business School: How to Build Fearless Organizations

    By: Amy C. Edmondson and Ron Lovett
    Our guest is Amy Edmondson - Professor of Leadership and Management at Harvard Business School. Amy has authored multiple books, including her most recent, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation and... View Details
    Keywords: Psychological Safety; Organizational Culture; Leadership; Diversity; Communication
    Related
    • Web

    Resumes & Cover Letters - Alumni

    organization. Looking to connect with fellow HBS alumni? Upload your resume to the Alumni Networking Resume Book to kick start those connections. Resume Makeover Using VMock and Aspire Gain instant feedback on your resume and LinkedIn... View Details
    • September 16, 2022
    • Article

    A Causal Test of the Strength of Weak Ties

    By: Karthik Rajkumar, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson and Sinan Aral
    The authors analyzed data from multiple large-scale randomized experiments on LinkedIn’s People You May Know algorithm, which recommends new connections to LinkedIn members, to test the extent to which weak ties increased job mobility in the world’s largest... View Details
    Keywords: Job Mobility; Social Networks; Social Ties; Networks; Personal Development and Career
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    • 13 Feb 2024
    • Research & Ideas

    Breaking Through the Self-Doubt That Keeps Talented Women from Leading

    There it is, gleaming at the top of your LinkedIn feed: your dream job, a high-level, well-paying position in your field. Are you qualified enough? Should you apply? New research shows that women might be less likely to take that chance... View Details
    Keywords: by Kara Baskin
    • 25 Jan 2024
    • Research & Ideas

    Being a Team Player: Why College Athletes Succeed in Business

    researchers chose to concentrate on the eight Ivy League schools for their initial research, following the career trajectories of 401,785 graduates from 1970 to 2021. They combined that data with career information, such as LinkedIn... View Details
    Keywords: by Rachel Layne

      Regina E. Herzlinger

      Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

      Keywords: health care; insurance industry; medical devices; retailing; digital health
      • Web

      How Coaching Can Help You - Alumni

      committed to helping alumni realize their unique career visions. They are trained to assist HBS alumni with all aspects of the career development process including: Self-assessment and career vision Developing job search strategies Resume and cover letter preparation... View Details
      • Web

      Help - Alumni

      Help Account Information 20ms Frequently Asked Questions HBS Account & Login HarvardKey Login HBS Email Two-step verification (Duo) Spam Email & Phishing Profile Updates & Subscriptions LinkedIn Alumni Directory Directory Mapping Alumni... View Details
      • 2023
      • Working Paper

      The Value of Professional Ties in B2B Markets

      By: Navid Mojir and Sriya Anbil
      We study how a particular form of social ties (i.e., professional ties proxied by past employment) affects price and profitability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diffusion in business-to-consumer... View Details
      Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making
      Related
      • Web

      Contact Us

      cpd@hbs.edu Phone 1.617.495.6232 Hours of Operation Mon - Fri, 8:30am - 5:00pm Follow Us On LinkedIn Insights & Advice Committing to Work and Family: Allison Boxer (MBA 2012) Allison Boxer 11 OCT 2024 Allison Boxer (MBA 2012) found that... View Details
      • 03 Oct 2022
      • Research & Ideas

      Why a Failed Startup Might Be Good for Your Career After All

      iterations of the paper are in the works that use some 150 million resumes from LinkedIn to broaden the study. “Our paper clearly shows that taking risks by starting a new company pays off in the long run even if the startup itself is not... View Details
      Keywords: by Sean Silverthorne
      • 23 May 2023
      • Research & Ideas

      Face Value: Do Certain Physical Features Help People Get Ahead?

      CVP, and in what direction. Using CVP in the business world Importantly, the authors tested whether the model applied to two key contexts: media and entertainment, and business. They used profile images crawled from LinkedIn to compare... View Details
      Keywords: by Kara Baskin
      • 01 Jun 2024
      • News

      In My Humble Opinion: Career Change

      says. “What’s important is how you take charge of your career.” Now, Tanaka is helping others take charge. In March 2023, she became the country manager of LinkedIn Japan. Though the professional networking platform opened its first... View Details
      Keywords: Michelle Cassidy; recruitment; demographics; Japan