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  • 2014
  • Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing
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    A Social Strategy: How We Profit from Social Media

    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details

    • September 2006 (Revised February 2007)
    • Case

    Friendster (A)

    By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
    In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
    Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
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    • December 2014
    • Case

    Groupon: A New CEO Takes Charge

    By: Lynda M. Applegate and Arnold B. Peinado
    On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details
    Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States
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    • 2021
    • Working Paper

    Quantifying the Value of Iterative Experimentation

    By: Iavor I Bojinov and Jialiang Mao
    Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
    Keywords: Product Development; Value Creation; Research
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    • Forthcoming
    • Article

    An AI Method to Score Celebrity Visual Potential from Human Faces

    By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
    It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
    Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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    • 16 Jun 2021
    • Interview

    Harvard Business School: How to Build Fearless Organizations

    By: Amy C. Edmondson and Ron Lovett
    Our guest is Amy Edmondson - Professor of Leadership and Management at Harvard Business School. Amy has authored multiple books, including her most recent, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation and... View Details
    Keywords: Psychological Safety; Organizational Culture; Leadership; Diversity; Communication
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    • Web

    Alumni

    email , or call us at 617.495.6890 Why Your Gift Matters Careers Resume Makeovers Using VMock and Aspire Get instant feedback on your resume and LinkedIn Profile using VMock, a smart career platform that provides instant personalized... View Details
    • December 2018 (Revised February 2020)
    • Case

    Fishbowl: Scaling Up

    By: Leslie K. John
    Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
    Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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    • December 2012
    • Article

    The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

    By: Francesca Gino and Bradely R. Staats
    What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details
    Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
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    • September 16, 2022
    • Article

    A Causal Test of the Strength of Weak Ties

    By: Karthik Rajkumar, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson and Sinan Aral
    The authors analyzed data from multiple large-scale randomized experiments on LinkedIn’s People You May Know algorithm, which recommends new connections to LinkedIn members, to test the extent to which weak ties increased job mobility in the world’s largest... View Details
    Keywords: Job Mobility; Social Networks; Social Ties; Networks; Personal Development and Career
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    • September 2019 (Revised February 2020)
    • Teaching Note

    Fishbowl: Scaling Up

    By: Leslie K. John
    Email mking@hbs.edu for a courtesy copy.

    Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
    Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
    Related
    • Web

    Resumes & Cover Letters - Alumni

    organization. Looking to connect with fellow HBS alumni? Upload your resume to the Alumni Networking Resume Book to kick start those connections. Resume Makeover Using VMock and Aspire Gain instant feedback on your resume and LinkedIn... View Details

      Regina E. Herzlinger

      Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

      Keywords: health care; insurance industry; medical devices; retailing; digital health
      • 13 Feb 2024
      • Research & Ideas

      Breaking Through the Self-Doubt That Keeps Talented Women from Leading

      There it is, gleaming at the top of your LinkedIn feed: your dream job, a high-level, well-paying position in your field. Are you qualified enough? Should you apply? New research shows that women might be less likely to take that chance... View Details
      Keywords: by Kara Baskin
      • 2023
      • Working Paper

      The Value of Professional Ties in B2B Markets

      By: Navid Mojir and Sriya Anbil
      We study how a particular form of social ties (i.e., professional ties proxied by past employment) affects price and profitability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diffusion in business-to-consumer... View Details
      Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making
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      • Web

      Help - Alumni

      Help Account Information 12ms Frequently Asked Questions HBS Account & Login HarvardKey Login HBS Email Two-step verification (Duo) Spam Email & Phishing Profile Updates & Subscriptions LinkedIn Alumni Directory Directory Mapping Alumni... View Details
      • 25 Jan 2024
      • Research & Ideas

      Being a Team Player: Why College Athletes Succeed in Business

      researchers chose to concentrate on the eight Ivy League schools for their initial research, following the career trajectories of 401,785 graduates from 1970 to 2021. They combined that data with career information, such as LinkedIn... View Details
      Keywords: by Rachel Layne
      • Web

      How Coaching Can Help You - Alumni

      committed to helping alumni realize their unique career visions. They are trained to assist HBS alumni with all aspects of the career development process including: Self-assessment and career vision Developing job search strategies Resume and cover letter preparation... View Details
      • Web

      Profiles - MBA

      healthy, and equitable. Technology, especially at its frontier, plays an essential role on this journey as it not only provides a novel lens to look at familiar problems, but can also be an amplifying tool in any domain. Find Rhea on View Details