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- Faculty Publications (30)
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- All HBS Web (100)
- Faculty Publications (30)
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details
Keywords: by Manda Salls
- 01 Nov 2013
- News
Selling Crafts with a Story
office. They'd touch base for an hour, give each other homework, and then head to their day jobs—Koss working in private equity, investing in retail companies; Paranjape running a bricks-and-mortar lifestyle store. Then they'd hit the... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
lines for major networks like PBS, Disney, and Cartoon Network (CookieJar Entertainment). As President of Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie... View Details
- Web
Alumni-Authored Books | Baker Library
profit in the new era of prosperity , The roaring 2000s : building the wealth and lifestyle you desire in the greatest boom in history . Lowry, Philip (Phil): Green Cathedrals: The Ultimate Celebration of All 271 Major League and Negro... View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of Katie Couric Media Marketplace, where we collaborated with purpose-driven... View Details
- 22 Jan 2025
- Blog Post
Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991)
realized that, while the job paid well, the hours and lifestyle left little room for joy or personal fulfillment. Going to business school gave me the chance to rebrand myself, explore new opportunities, and figure out what truly inspired... View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
powerful motive to build bonds with social media influencers focused on food, wellness, and lifestyle content. Cynthia designed and produced her first new event in June 2017, bringing together 15 hand-picked influencers to a dinner party,... View Details
- Web
Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991) - Recruiting
what my next step would be, but I knew it was time for a change. As a financial analyst in investment banking, I realized that, while the job paid well, the hours and lifestyle left little room for joy or personal fulfillment. Going to... View Details
- Web
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993) - Recruiting
space through an IPO and strategic exit (SmarterKids.com), and helped develop TV shows and product lines for major networks like PBS, Disney, and Cartoon Network (CookieJar Entertainment). As President of Life is Good, I led a lifestyle... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
latest book, The 7: Seven Wonders That Will Change Your Life, described as “a powerful guide to personal transformation and fulfillment.” “Glenn has an interest in talking about a lot of lifestyle topics, and The Blaze will do the same,”... View Details
- 22 Jan 2025
- Blog Post
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991)
When I decided to attend Harvard Business School, I wasn’t entirely sure what my next step would be, but I knew it was time for a change. As a financial analyst in investment banking, I realized that, while the job paid well, the hours and View Details
Keywords: All Industries
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
repel creepy guys at the bar. While the list of pests is endless, the vision is to build a lifestyle brand that is much broader than just for repelling bugs. However, before expanding, we must develop View Details
- Profile
Fumi Tamaki
the hospitality waters through an internship with Hilton Worldwide, where she will join the luxury and lifestyle brands group. “I want to work at a company that creates something people love, feel passionate... View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the Ford Taurus. Nowadays, the Toyota Camry controls... View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
Daniel Wallerstofer, PhD, her Co-Founder at Rootine. Launching Rootine After launching her first venture during her EC year, Rachel started experiencing stress, fatigue, and signs of burnout. She started to look at not only her nutrition, but her overall View Details
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
go out and try to raise $5 million.—Keith Clinkscales, Vanguarde Media "Many of my colleagues stepped up their lifestyles and encumbered themselves with big houses once they began making money," he said. "For me, it was... View Details
Keywords: by Julia Hanna
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint... View Details
Keywords: Carmen Nobel
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon Building Teams/Culture Compilation... View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807158 Westin Hotels and Resorts: Operations of a Lifestyle Experience Harvard Business School Case 607-129 Westin Hotels and Resorts adopted a new... View Details
Keywords: Martha Lagace