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Publications

Publications

Filter Results: (84) Arrow Down
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  • All HBS Web  (84)
    • People  (1)
    • News  (28)
    • Research  (38)
    • Multimedia  (8)
  • Faculty Publications  (20)

Show Results For

  • All HBS Web  (84)
    • People  (1)
    • News  (28)
    • Research  (38)
    • Multimedia  (8)
  • Faculty Publications  (20)
← Page 4 of 84 Results →
  • 23 Apr 2013
  • First Look

First Look: April 23

hope of creating a company that could command the high valuations seen recently by a number of social networking concerns. Purchase this case: http://hbr.org/search/813147-PDF-ENG Harvard Business School Case 613-079 The LEGO Group:... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2014
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Cheaper" program. To Read More: ARTICLES HBS Cases: LEGO Stephan Thomke on managing creativity for 80 years. Lean Strategy Not Just for Start-Ups The power of 'lean' start-ups, according to Scott Cook. How Small Wins Unleash Creativity... View Details
Keywords: Re: Multiple Faculty
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

assume it’s a given that I can’t move this desk. So, I don’t try. But if you were to give me a desk made out of Legos, I might move the Legos around. I’m kind of used to moving Legos around, because I have a... View Details
Keywords: by Carmen Nobel
  • 28 Jan 2014
  • First Look

First Look: January 28

CEO announcing his plans for revitalizing the chain. Will his strategy work? Purchase this case: http://hbr.org/product/pearle-vision-clearly-different/an/514015-PDF-ENG Harvard Business School Case 114-048 The LEGO Group: Envisioning... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
  • 25 Feb 2025
  • Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

LEGOs to build an intelligently actuated tool for precision brain biopsy. Inspired by cutting-edge research at Johns Hopkins University, where surgeons used tele-operated robotic instruments for minimally invasive neurosurgery, I realized... View Details
  • Web

What Google, Lego, and Other Brands Know About the Promise and Peril of AI | Working Knowledge

Data and Technology What Google, Lego, and Other Brands Know About the Promise and Peril of AI Featuring Julian De Freitas and Elie Ofek . By Scott Nover on July 24, 2025 . Google, Levi’s, and Lego have learned the hard way that rushing... View Details
  • 20 Dec 2022
  • Blog Post

Thinking About an MBA? Think About Your Purpose

kind of Pollyanna pronouncement. I have found in my research that executives who committed to a deeper purpose at their companies were more likely to post superior financial results in the long term. The companies were as diverse as Lego... View Details
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

Image courtesy Ernesto Humpierres Image courtesy Ernesto Humpierres In classic engineer fashion, Ernesto Humpierres (MBA 2011) has always enjoyed building systems, whether it’s a Lego set with his twins or an e-commerce side hustle with... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 15 Jan 2013
  • First Look

First Look: January 15

Nippon Steel Corporation (B): Significance of the Usiminas Project McFarlan, F. Warren, and Akiko KannoHarvard Business School Case 113-049 Supplements the (A) case, 109-038. Purchase this case:http://hbr.org/search/113049-PDF-ENG The View Details
Keywords: Sean Silverthorne
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

client to draft a challenge focused on getting consumers excited about the product. Community Members Are Eager To Participate Tongal, whose client list includes Lego and Colgate-Palmolive, said "the client is coming back because it's... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2020
  • News

Two Truths and a Lie About 5G

leading expert on the emerging technology, for his class on 5G in October. Keddy explained it in terms of Lego bricks: Imagine layer upon layer of innovation and opportunity, stacked in every direction, as companies in multiple sectors... View Details
Keywords: Jen McFarland Flint
  • Web

Online Creating Brand Value Course | HBS Online

consumers form with brands, the rules that govern those relationships, and how to negotiate them over time to create mutual value. Highlights Mike Moynihan, Senior Vice President of Brand, Marketing, Insights, and Partnerships, The LEGO... View Details
  • 15 Dec 2024
  • News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details
Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

of projects, to try things out, to see what works. Delivery of value is ongoing. The default in this model is action. The idea is you do custom assembly, but you put a premium on the ability of those things to fit together like Lego... View Details
Keywords: by Kenneth Liss
  • 09 Feb 2017
  • News

Turning Disorder into Opportunity

11 trainees, chosen through the Specialisterne Assessment process, in Adelaide. During the assessment, candidates completed individual and team projects using Lego Mindstorms, as well as undergoing psychometric testing for... View Details
Keywords: Jennifer Myers
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

los cambios para legos diez años después de la crisis bancaria de 1995 Authors:Gustavo Del Angel, Stephen Haber, and Aldo Musacchio Periodical:El Trimestre Economico 73, no. 4 (October/December 2006) Abstract After the 1995 crisis, the... View Details
Keywords: Martha Lagace
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