Lego - Publications - Faculty & Research

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

assume it’s a given that I can’t move this desk. So, I don’t try. But if you were to give me a desk made out of Legos, I might move the Legos around. I’m kind of used to moving Legos around, because I have a... View Details

Keywords: by Carmen Nobel

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Cheaper" program. To Read More: ARTICLES HBS Cases: LEGO Stephan Thomke on managing creativity for 80 years. Lean Strategy Not Just for Start-Ups The power of 'lean' start-ups, according to Scott Cook. How Small Wins Unleash Creativity... View Details

Keywords: Re: Multiple Faculty

25 Feb 2025
Blog Post

Making a broader impact with multiple disciplines: Santosh Iyer (MBA 2020)

LEGOs to build an intelligently actuated tool for precision brain biopsy. Inspired by cutting-edge research at Johns Hopkins University, where surgeons used tele-operated robotic instruments for minimally invasive neurosurgery, I realized... View Details

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

together." Potential consultants for Specialisterne undergo a five-month training process that familiarizes them with the intricacies of LEGO Mindstorms technology. According to the case, "There was a natural fit between View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

28 Jan 2014
First Look

First Look: January 28

CEO announcing his plans for revitalizing the chain. Will his strategy work? Purchase this case: http://hbr.org/product/pearle-vision-clearly-different/an/514015-PDF-ENG Harvard Business School Case 114-048 The LEGO Group: Envisioning... View Details

Keywords: Sean Silverthorne

01 Jun 2022
News

Case Study: Glass Half Full

Image courtesy Ernesto Humpierres Image courtesy Ernesto Humpierres In classic engineer fashion, Ernesto Humpierres (MBA 2011) has always enjoyed building systems, whether it’s a Lego set with his twins or an e-commerce side hustle with... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

01 Dec 2020
News

Two Truths and a Lie About 5G

leading expert on the emerging technology, for his class on 5G in October. Keddy explained it in terms of Lego bricks: Imagine layer upon layer of innovation and opportunity, stacked in every direction, as companies in multiple sectors... View Details

Keywords: Jen McFarland Flint

20 Dec 2022
Blog Post

Thinking About an MBA? Think About Your Purpose

kind of Pollyanna pronouncement. I have found in my research that executives who committed to a deeper purpose at their companies were more likely to post superior financial results in the long term. The companies were as diverse as Lego... View Details

15 Jan 2013
First Look

First Look: January 15

Nippon Steel Corporation (B): Significance of the Usiminas Project McFarlan, F. Warren, and Akiko KannoHarvard Business School Case 113-049 Supplements the (A) case, 109-038. Purchase this case:http://hbr.org/search/113049-PDF-ENG The View Details

Keywords: Sean Silverthorne

Web

Online Creating Brand Value Course | HBS Online

negotiate them over time to create mutual value. Highlights Mike Moynihan, Senior Vice President of Brand, Marketing, Insights, and Partnerships, The LEGO Group Kyle Leahy, CEO, Glossier Show Hide Details Concepts Consumer-Brand... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

client to draft a challenge focused on getting consumers excited about the product. Community Members Are Eager To Participate Tongal, whose client list includes Lego and Colgate-Palmolive, said "the client is coming back because it's... View Details

Keywords: by Dina Gerdeman

15 Dec 2024
News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

of projects, to try things out, to see what works. Delivery of value is ongoing. The default in this model is action. The idea is you do custom assembly, but you put a premium on the ability of those things to fit together like Lego... View Details

Keywords: by Kenneth Liss

30 Jan 2007
First Look

First Look: January 30, 2007

los cambios para legos diez años después de la crisis bancaria de 1995 Authors:Gustavo Del Angel, Stephen Haber, and Aldo Musacchio Periodical:El Trimestre Economico 73, no. 4 (October/December 2006) Abstract After the 1995 crisis, the... View Details

Keywords: Martha Lagace

09 Feb 2017
News

Turning Disorder into Opportunity

11 trainees, chosen through the Specialisterne Assessment process, in Adelaide. During the assessment, candidates completed individual and team projects using Lego Mindstorms, as well as undergoing psychometric testing for... View Details

Keywords: Jennifer Myers

Publications