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- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
for the world to tell you what job you're best suited for? What if you had the answers before you started your career? That's the premise of the career-matching firm pymetrics. Series of neuroscience-based games, users can determine their... View Details
- 01 Jun 2017
- News
Supercharged
doing their best to keep up. Many are engaged in joint ventures with Chinese manufacturers: GM plans to spend $4 billion on electrification in China by 2020, for example, while VW intends to roll out 15 NEVs over the same period. And the interest is mutual. BYD, the... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in Germany, for instance, does... View Details
- 01 Sep 2013
- News
Who Are We?
have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
users control of other computers remotely is priced as low as $20. And business is booming. A PricewaterhouseCoopers survey found that global security incidents rose 38 percent in 2015—the biggest jump in the survey’s 12-year history.... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
types of new customers: brand immigrants and brand tourists. Her findings show that while brand immigrants can dilute a brand’s image, brand tourists increase the pride of established customers by demonstrating admiration and proof of value for the brand, View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
users grow. Most of our users are nontechnical, and they weren't really part of the tech community until they discovered Bubble. Bubble is a way for them to get into the space, as it empowers them to build... View Details
- 24 Apr 2014
- News
Seeing glass in a new light
buildings, dynamic glass dramatically increases flexibility in architectural design while reducing energy consumption. As CEO of View Dynamic Glass, Mulpuri has succeeded in taking this 50-year-old nanotechnology to market and is leading... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us to identify customers who are highly involved in the brand. We could reach out to those... View Details
Keywords: April White
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 01 Mar 2015
- News
Ink
take a product designer’s approach, determining what job it is that users are trying to “hire” their product to do. From a student’s perspective, education’s job is to make them feel successful and to have fun with friends. Traditional... View Details
- 01 Mar 2012
- News
Get Creative
“think different,” to borrow a slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation:... View Details
- 24 Mar 2022
- News
Well Said
had as an undergrad, going through what you call the rite of passage, end up becoming a business that you built at HBS? How did that insight lead into you founding BoldVoice? Anada Lakra: There were two kinds of paths which led me to it.... View Details
- 01 Sep 2020
- News
Saving Grace
underestimates the scale of the problem because those are only the ones we know about,” Savova says. The situation will be exacerbated by job losses associated with the COVID crisis this year, leading to more than 20 million abandoned... View Details
Keywords: Jen McFarland Flint
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
agreed to visit eBay merely to appease a headhunter with whom she had a good relationship. At the end of her day of interviews, she signed on as CEO. “Over the years I had learned that great consumer brands have two attributes: differentiated features and emotional... View Details
- 01 Mar 2017
- News
Lego Stays on Script
exposed to many different properties and have a strong affinity for characters,” he says. Characters like Superman, Scooby-Doo, and Shaquille O’Neal can be a great way to engage new Lego users on or off the big screen, Moynihan adds, with... View Details
Keywords: Julia Hanna
- 07 Sep 2021
- News
One Degree of Difference
to changing,” he says. The organization’s mission, to elevate the standard of care for families and women, applies equally to its partners and clients but also starts from within. That focus on representation also leads to stronger... View Details
- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
high impact." After a series of promotions, she became a member of the founding executive team of Apple software spin-off Claris, where, as VP international, she grew international revenue to 50 percent of the business. In 1992 she met Jeff Hawkins, an entrepreneur... View Details
- 20 Oct 2016
- News
Smart Moves
2005. In the intervening years, technological evolution has pushed INRIX’s capabilities far beyond just offering help to frustrated drivers on crowded highways. “We began as a traffic company, and HBS wrote a case about us back in 2012 with that as the focus,” says... View Details
- 01 Jun 2023
- News
Alumni and Faculty Books
Paris, and gut-wrenching loss, all before Lewis shockingly commandeers a multibillion-dollar, multinational conglomerate and leads it with aplomb. You ’ll learn how she dealt with her husband’s untimely death at the age of 50 and how she... View Details