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    • All HBS Web  (1,131)
      • Faculty Publications  (185)

      Lay Decision TheoryRemove Lay Decision Theory →

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      • Article

      Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias

      By: Julian De Freitas and Mina Cikara
      Intergroup bias—preference for one's in-group relative to out-groups—is one of the most robust phenomena in all of psychology. Here we investigate whether a positive bias that operates at the individual-level, belief in a good true self, may be leveraged to reduce... View Details
      Keywords: Intergroup Bias; True Self; Essentialism; Lay Theories
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      De Freitas, Julian, and Mina Cikara. "Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias." Journal of Experimental Social Psychology 74 (January 2018): 307–316.
      • 2017
      • Article

      Refugees Misdirected: How Information, Misinformation and Rumors Shape Refugees’ Access to Fundamental Rights

      By: Melissa Carlson, Laura Jakli and Katerina Linos
      The global refugee regime represents one of the few generous commitments governments offer to outsiders. Indeed, few persons fleeing armed conflict actually claim international protection upon first arriving in Europe, even though the benefits of legal protection are... View Details
      Keywords: Refugees; Knowledge Dissemination; Trust; Risk and Uncertainty; Rights; Europe
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      Carlson, Melissa, Laura Jakli, and Katerina Linos. "Refugees Misdirected: How Information, Misinformation and Rumors Shape Refugees’ Access to Fundamental Rights." Virginia Journal of International Law 57, no. 3 (2017): 539–574.
      • Article

      Experience Theory, or How Desserts Are Like Losses

      By: Jolie M. Martin, Martin Reimann and Michael I. Norton
      While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
      Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
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      Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
      • September–October 2016
      • Article

      Growing New Corporate Businesses: From Initiation to Graduation

      By: Sebastian Raisch and Michael Tushman
      Large companies initiate many new businesses, but few of them reach scale. The ambidexterity literature describes how companies create exploratory businesses, but says little about how they subsequently scale these businesses. The strategy literature uses real option... View Details
      Keywords: Ambidexterity; Comparative Case Study; Corporate Venturing; Exploration; Organization Design; Real Option Theory; Organizational Design; Corporate Strategy; Corporate Entrepreneurship
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      Raisch, Sebastian, and Michael Tushman. "Growing New Corporate Businesses: From Initiation to Graduation." Organization Science 27, no. 5 (September–October 2016).
      • 2016
      • Other Teaching and Training Material

      Organizational Behavior Reading: Decision Making

      By: Francesca Gino, Max Bazerman and Katherine Shonk
      This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
      Keywords: Game Theory; Decision Making
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      Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
      • 2016
      • Article

      Recursive Mentalizing and Common Knowledge in the Bystander Effect

      By: Kyle A. Thomas, Julian De Freitas, Peter DiScioli and Steven Pinker
      The more potential helpers there are, the less likely any individual is to help. A traditional explanation for this bystander effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. We investigate an... View Details
      Keywords: Bystander Effect; Diffusion Of Responsibility; Volunteer's Dilemma; Common Knowledge; Theory Of Mind; Behavior; Theory
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      Thomas, Kyle A., Julian De Freitas, Peter DiScioli, and Steven Pinker. "Recursive Mentalizing and Common Knowledge in the Bystander Effect." Journal of Experimental Psychology: General 145, no. 5 (2016): 621–629.
      • 2015
      • Chapter

      The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory

      By: Leslie K. John
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      John, Leslie K. "The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory." In The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
      • Article

      Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired

      By: James K. Sebenius
      Richard Walton and Robert McKersie's closeness to practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of the Behavioral Theory of Labor Relations. Ironically, the names they chose for the fundamental... View Details
      Keywords: Bargaining; Integrative Bargaining; Distributive Bargaining; Negotiation; Labor Unions
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      Sebenius, James K. "Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired." Negotiation Journal 31, no. 4 (October 2015): 335–347.
      • 2015
      • Chapter

      Deep Smarts as the Underpinnings of Dynamic Capabilities

      By: Dorothy A. Leonard and Michelle Barton
      Both ordinary and dynamic capabilities depend upon the deep smarts, i.e., business-critical, experience-based knowledge, held in the heads of an organization’s top talent. This chapter examines the links between individual and organizational capabilities and presents... View Details
      Keywords: Management Skills; Experience and Expertise; Innovation and Invention
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      Leonard, Dorothy A., and Michelle Barton. "Deep Smarts as the Underpinnings of Dynamic Capabilities." In The Oxford Handbook of Dynamic Capabilities, edited by David J. Teece and Sohvi Leih. Oxford University Press, 2015. Electronic.
      • 2015
      • Other Teaching and Training Material

      Competitive Strategies Marketing Reading

      By: Jill Avery and Sunil Gupta
      Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
      This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
      Keywords: Competitive Strategy
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      Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
      • March 2015
      • Teaching Note

      CVS Health: Promoting Drug Adherence

      By: Leslie John, John Quelch and Robert Huckman
      Email mking@hbs.edu for a courtesy copy.

      This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
      Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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      John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
      • March 2015
      • Article

      Signaling to Partially Informed Investors in the Newsvendor Model

      By: William Schmidt, Vishal Gaur, Richard Lai and Ananth Raman
      We investigate a puzzling phenomenon in which firms make investment decisions that purposefully do not maximize expected profits. Using an extension to the newsvendor model, we focus on a relatively common scenario in which the firm's investor has imperfect information... View Details
      Keywords: Decision Choices and Conditions; Investment
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      Schmidt, William, Vishal Gaur, Richard Lai, and Ananth Raman. "Signaling to Partially Informed Investors in the Newsvendor Model." Production and Operations Management 24, no. 3 (March 2015): 383–401.
      • February 2015
      • Article

      Location Choices under Strategic Interactions

      By: Juan Alcacer, Cristian Dezso and Minyuan Zhao
      The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details
      Keywords: Location Strategies; Multinational Strategy; Oligopolistic Competition; Firm Heterogeneity; Geographic Location; Multinational Firms and Management; Balance and Stability; Decision Choices and Conditions; Game Theory
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      Alcacer, Juan, Cristian Dezso, and Minyuan Zhao. "Location Choices under Strategic Interactions." Strategic Management Journal 36, no. 2 (February 2015): 197–215.
      • 2015
      • Chapter

      Optimal Process Control of Symbolic Transfer Functions

      By: Christopher Griffin and Elisabeth Paulson
      Transfer function modeling is a standard technique in classical Linear Time Invariant and Statistical Process Control. The work of Box and Jenkins was seminal in developing methods for identifying parameters associated with classical (r, s, k) transfer functions.... View Details
      Keywords: Transfer Functions; Markov Processes; Stochastic Models; Process Control; Research; Information Technology
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      Griffin, Christopher, and Elisabeth Paulson. "Optimal Process Control of Symbolic Transfer Functions." In Proceedings of the 10th International Workshop on Feedback Computing. IEEE, 2015.
      • 2015
      • Conference Presentation

      The Strategic Bystander: Recursive Theory of Mind and Common Knowledge in Decisions to Help

      By: J. De Freitas, K. A. Thomas, P. DeScioli and S. Pinker
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      De Freitas, J., K. A. Thomas, P. DeScioli, and S. Pinker. "The Strategic Bystander: Recursive Theory of Mind and Common Knowledge in Decisions to Help." Paper presented at the 27th Human Behavior and Evolution Society Annual Conference, Columbia, MO, United States, 2015.
      • Article

      Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

      By: Jillian J. Jordan, Valerio Capraro and David G. Rand
      Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details
      Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory
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      Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
      • 2014
      • Book

      Managerial Accounting: Making Decisions and Motivating Performance

      By: Srikant M. Datar and Madhav Rajan
      Managerial Accounting: Making Decisions and Motivating Performance enables future managers and business owners to attain the core skills they need to become integral members of their company’s decision-making teams. This new program from established authors... View Details
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      Datar, Srikant M., and Madhav Rajan. Managerial Accounting: Making Decisions and Motivating Performance. Prentice Hall, 2014.
      • September 2014
      • Article

      The Interrelationships Between Brand and Channel Choice

      By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
      We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
      Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Auto Industry; Information Technology Industry; Telecommunications Industry; Aerospace Industry
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      Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
      • Article

      The (Perceived) Meaning of Spontaneous Thoughts

      By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
      Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
      Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
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      Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
      • Article

      Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics

      By: Thomas Astebro, Holger Herz, Ramana Nanda and Roberto A. Weber
      There is a growing body of evidence that many entrepreneurs seem to enter and persist in entrepreneurship despite earning low risk-adjusted returns. This has lead to attempts to provide explanations—using both standard economic theory and behavioral economics—for why... View Details
      Keywords: Entrepreneurship; Personal Characteristics; Attitudes; Behavior
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      Astebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber. "Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics." Journal of Economic Perspectives 28, no. 3 (Summer 2014): 49–70.
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