Filter Results:
(81)
Show Results For
- All HBS Web (81)
- Faculty Publications (18)
Show Results For
- All HBS Web (81)
- Faculty Publications (18)
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from the comfort of his bathtub.... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including Tide with Bleach, Clean Rinse... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
experts to weigh in on 2018’s top spots. Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a View Details
- 01 Dec 2011
- News
Letters to the Editor
Seeds of Green Congratulations to Erika Diamond and Annie Fishman (both MBA 2007) on their founding of the HBS Green Business Alumni Association as reported in the September Bulletin. It’s great to see their efforts and the related story of HBS alumni in green... View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
type of ketchup or laundry detergent they prefer, a ZMET interview at the Mind of the Market lab of HBS offers a far more creative approach. Typically, the ZMET interview combines elements of neuroscience, art, linguistics and... View Details
Keywords: by Martha Lagace
- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
values statements of vague promises to make the world a better place that most companies proffer. "You've got to get beyond the values laundry list, which for most companies comes down to them being committed to everyone for almost... View Details
Keywords: by Michael Blanding
- 01 Sep 2016
- News
Code name: Miesiąc
country in pieces, the residents of Mikrus adopted wooden-framed screen-printing machines that could be constructed—and quickly broken down—from everyday materials. Elsewhere in the country, a chemist had developed a process to produce quick-drying ink from a popular... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
laundry detergent). Teixeira isolated four variables that influence commercial avoidance: the presence of a brand in the frame, its size, how often it appears, and for how long. Pulsing Pauses Zapping Taken alone, brand presence... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
propensity to air dirty laundry on Facebook, John explains. In fact, with so many Facebook members oversharing, it's gotten to the point that people get suspicious when their peers don't overshare. In a recent experiment, John and HBS... View Details
Keywords: by Carmen Nobel
- 23 Mar 2021
- Book
Succeeding in the New Work-from-Anywhere World
When the pandemic forced employees to flee offices and work from home in droves last year, many business leaders worried that productivity might take a dive. Would remote workers be too tempted by the lures of Netflix or too distracted by View Details
Keywords: by Michael Blanding
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
the news on any number of fronts, whether it's climate, whether it's public health, whether it's wealth and income disparities, whether it's the health of our democracy, gender equity, racial equity—I mean the laundry list of huge... View Details
- 01 Dec 2012
- News
The Accidental Pioneers
the resident experts when case discussions focused on household goods such as laundry detergent. "Maybe without intending to do so, they were making it evident that we were different," she observes. "I didn't want to be singled out. I... View Details
Keywords: Hanna, Julia
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 01 Sep 2010
- News
Fair Trade
market and on laundry soap and synthetic detergents, where it had secured a worldwide technological lead in the late 1940s. When Beauty and Health Diverge The ownership of the world beauty industry experienced enormous change between the... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
floors, and get stains on her dresses. But Marc’s Mama has had enough! Waipo and Waigong are visiting today, and Marcy’s room is a disgrace. What will her grandparents think? Not to worry—Marcy knows just what to do. From doing the View Details