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- Faculty Publications (475)
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- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
our business works very well in a particular kind of medium-sized city. And in those cities, we can invest in the market to bring it to saturation. But many would argue that we should tackle the biggest cities immediately, particularly given that competitors are... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
girl. Maybe this was due to a language difference. “Kitty” doesn’t necessarily mean “cat” in Japanese. It’s a name like Katy or John. Lost in translation. A character needs to be a different creation from the animal that inspires it—when... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
from publishing weekly to biweekly. Knight Ridder, the Wall Street darling that owned the Philadelphia Inquirer and Detroit Free Press, is no more, having been swallowed and largely written off by a peer whose own fortunes then... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
models (including 11 in North America) slated to debut over the next three years. The lineup features the rotary-powered RX-8 sports car and the all-new midsize Mazda6, which, Fields proudly notes, has “class-leading driving dynamics,... View Details
- 01 Dec 2019
- News
The Race Against Resistance
and new antibiotics—which are priced higher than their older counterparts to recoup development costs—have to compete for a share of that finite budget. In recent years, many large pharma companies have stopped their antibiotic research... View Details
Keywords: Lisa Scanlon Mogolov
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and consumer behavior in South Korea. View Details
- 01 Mar 2004
- News
Maasai Village
where they usually keep their cows — marked by a circle of large sticks poking out of the ground — they took us into their huts and showed us where they cooked and slept. Then the older Maasai showed us their wares — mostly intricately... View Details
Keywords: Hospitality
- 23 Feb 2015
- News
Preserving a Musical Tradition; Inspiring Future Generations
music as if it were a language they were speaking constantly and through that were able to develop their musical senses and abilities to a very high level. And that was just this idea floating around in my mind: Wouldn’t it be great if... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
businesses are switching their benefit packages to establish a selection of coverage and benefits. The model of every person contributing to the cost of a benefit that few need is diminishing. I favor direct-to-C-suite sales as a... View Details
- 01 Mar 2003
- News
Inside the Revolution
“This is where the action is, in the zeroes and the ones.” While the kids lean forward to catch his next act, Enriquez projects on a screen an image filled with 1s and 0s. “This is digital code, the most powerful language in the world,”... View Details
- 21 Jan 2022
- News
Real Talk
their research? “The approaches are largely: cover your rear end,” observes Harmeling. And, say the Equitas partners, other models are largely a few hours’ worth of training made up of PowerPoint... View Details
- 01 Jun 2005
- News
Marked Managers
conditions favor imprinting. Consider companies that have the following characteristics: distinctive corporate cultures, strategies, and structures, with large cohorts of young managers who are hired at roughly the same time and who... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 12 Mar 2013
- News
New Thinking for China
run institution outside of Shanghai that is modeled after American liberal arts colleges, with classes taught by American professors. “We want students who have the courage to pursue their desires, to know what they really want; that’s... View Details
- 09 Mar 2021
- News
A For-Profit Business That Makes Education Accessible
platform he launched in 2007. Alison’s first six courses were among the first MOOCs—massive open online courses—to take advantage of the reach of the internet, debuting even before the term was coined. Now, 14 years later, Alison offers some 2,000 different courses... View Details
Keywords: April White
- 24 Feb 2011
- News
Show Time
be represented at the gala. One of this year’s nominees for Best Picture, Winter’s Bone, and Biutiful, nominated for Best Foreign Language Film, are both distributed by Roadside Attractions, cofounded by Eric D’Arbeloff (MBA ’93). A... View Details
Keywords: Garry Emmons
- 01 Sep 2011
- News
Charged Up
company opened a lithium-ion battery manufacturing plant in Livonia, Michigan, thanks in large part to $249 million in financing from President Obama’s stimulus package, with a second plant coming online in Romulus, Michigan. “The... View Details
- 01 Jun 1998
- News
José Royo
array of academic and administrative online resources. It has changed the way students, faculty, staff, and alumni communicate. The project also changed Royo's career aspirations. While working at the Business School, Royo, who is fluent in Japanese, completed his... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
gets excited about the potential for machine learning, LLM (large language model), and AI, Wen says. Systems engineers, on the other hand, want to hear about solving the day-to-day pain point; they’re not at all interested in AI.... View Details
- 25 Feb 2020
- News
How Artificial Intelligence is Changing Business
Administration. “The traditional model has been turned upside down. Having the data to innovate at scale is now the main thing.” Lakhani and Marco Iansiti, the David Sarnoff Professor of Business Administration, are frequent... View Details
Keywords: Susan Young