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  • All HBS Web  (1,144)
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    • News  (325)
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  • March 2013 (Revised April 2013)
  • Supplement

Language and Globalization: 'Englishnization' at Rakuten: Results Are In! (B)

By: Tsedal Neeley
Keywords: Technology Industry; Retail Industry; Japan
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Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten: Results Are In! (B)." Harvard Business School Supplement 413-090, March 2013. (Revised April 2013.)
  • 2023
  • Working Paper

Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
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Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.
  • 2006
  • Working Paper

Identity, Interpretation and Influence: Positive Community through Language among San Pedro Longshoremen

By: Kathleen L. McGinn
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McGinn, Kathleen L. "Identity, Interpretation and Influence: Positive Community through Language among San Pedro Longshoremen." Harvard Business School Working Paper, No. 06-031, January 2006.
  • 18 Sep 2006
  • Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

labeling conventions—representing, in the words of the authors, "an exercise in linguistics, not economics." Like Einstein's General Theory of Relativity, which concluded that concepts like time and distance depend on one's reference point, current fiscal... View Details
Keywords: by Julia Hanna
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
  • 1 Jul 2010
  • Conference Presentation

Language Matters: Lingua Franca Mandates and Status Hierarchies in Global Organizations

By: Tsedal Neeley
Keywords: Status and Position; Organizations
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Neeley, Tsedal. "Language Matters: Lingua Franca Mandates and Status Hierarchies in Global Organizations." Paper presented at the European Group for Organizational Studies Colloquium, Lisbon, Portugal, July 01, 2010.
  • October 2023
  • Case

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States
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Bussgang, Jeffrey J., and Carin-Isabel Knoop. "Fixie and Conversational AI Sidekicks." Harvard Business School Case 824-037, October 2023.
  • October 2023
  • Teaching Note

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Tim Englehart
Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation; AI and Machine Learning; Diversity; Prejudice and Bias; Technology Industry
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Neeley, Tsedal, and Tim Englehart. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Teaching Note 424-028, October 2023.
  • 2025
  • Working Paper

Partisan Corporate Speech

By: William Cassidy and Elisabeth Kempf
We construct a novel measure of partisan corporate speech using natural language processing techniques and use it to establish three stylized facts. First, the volume of partisan corporate speech has risen sharply between 2012 and 2022. Second, this increase has... View Details
Keywords: Natural Language Processing; Perspective; Communication; Public Opinion; Business and Shareholder Relations; Trends
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Cassidy, William, and Elisabeth Kempf. "Partisan Corporate Speech." Harvard Business School Working Paper, No. 05-056, May 2025.
  • 2020
  • Working Paper

Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation

By: Michael Yeomans and Alison Wood Brooks
Although most humans engage in conversations constantly throughout their lives, conversational mistakes are commonplace— interacting with others is difficult, and conversation re-quires quick, relentless perspective-taking and decision making. For example: during every... View Details
Keywords: Natural Language Processing; Interpersonal Communication; Perspective; Decision Making; Perception
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Yeomans, Michael, and Alison Wood Brooks. "Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation." Harvard Business School Working Paper, No. 20-077, February 2020.
  • January–February 2025
  • Article

The Double-Edged Sword of Exemplar Similarity

By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation
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Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144.
  • Article

Conversational Receptiveness: Expressing Engagement with Opposing Views

By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details
Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management
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Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
  • 2009
  • Working Paper

Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work

By: Tsedal Beyene, Pamela J. Hinds and Catherine Durnell Cramton
In an ethnographic study comprised of interviews and concurrent observations of 145 globally distributed members of nine project teams of an organization, we found that uneven proficiency in English, the lingua franca, disrupted collaboration for both native and... View Details
Keywords: Spoken Communication; Interpersonal Communication; Globalized Firms and Management; Groups and Teams; Behavior; Emotions; Social and Collaborative Networks
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Beyene, Tsedal, Pamela J. Hinds, and Catherine Durnell Cramton. "Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work." Harvard Business School Working Paper, No. 09-138, June 2009.
  • 2014
  • Working Paper

Speaking of Corporate Social Responsibility

By: Hao Liang, Christopher Marquis, Luc Renneboog and Sunny Li Sun
We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future.... View Details
Keywords: Language; Future-Time-Reference; Categories; Culture; Corporate Social Responsibility; Sustainability; Communication; Corporate Social Responsibility and Impact
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Liang, Hao, Christopher Marquis, Luc Renneboog, and Sunny Li Sun. "Speaking of Corporate Social Responsibility." Harvard Business School Working Paper, No. 14-082, March 2014.
  • 2011
  • Other Paper

From Global Language Mandate to Personal Transformation: How Employees Address The Performance Challenge

By: Tsedal Neeley and Boram Do
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Neeley, Tsedal, and Boram Do. "From Global Language Mandate to Personal Transformation: How Employees Address The Performance Challenge."
  • December 2013 (Revised November 2015)
  • Case

(Re)Building a Global Team: Tariq Khan at Tek

By: Tsedal Neeley
Tariq Khan arrived home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him, and had spent the entire day with the senior leadership of his potential new team. He wanted... View Details
Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges
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Neeley, Tsedal. "(Re)Building a Global Team: Tariq Khan at Tek." Harvard Business School Case 414-059, December 2013. (Revised November 2015.)
  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
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Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni. "Understanding Online Hotel Reviews Through Automated Text Analysis." Service Science 8, no. 2 (June 2016): 124–138.
  • 9 Aug 2010
  • Conference Presentation

Global Language Strategies: The Impact of Mandating English as a Lingua Franca in Global Work

By: Tsedal Neeley
Keywords: Strategy; Global Range
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Neeley, Tsedal. "Global Language Strategies: The Impact of Mandating English as a Lingua Franca in Global Work." Paper presented at the Academy of Management Annual Meeting, Montreal, Canada, August 09, 2010.
  • 5 Aug 2005 - 10 Aug 2005
  • Conference Presentation

Language Challenges in International Work: The Impact of Uneven Proficiency in the Lingua Franca

By: T. Beyene, P.J. Hinds and C. D. Cramton
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Beyene, T., P.J. Hinds, and C. D. Cramton. "Language Challenges in International Work: The Impact of Uneven Proficiency in the Lingua Franca." Paper presented at the Academy of Management Annual Meeting, Honolulu, August 5–10, 2005.
  • August 2015 (Revised June 2016)
  • Teaching Note

(Re)Building a Global Team: Tariq Khan at Tek

By: Tsedal Neeley
Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges
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Neeley, Tsedal. "(Re)Building a Global Team: Tariq Khan at Tek." Harvard Business School Teaching Note 416-012, August 2015. (Revised June 2016.)
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