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Show Results For
- All HBS Web
(958)
- News (166)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
than you are and learn from them. Remember that being a business leader is about giving-not taking-and that you can and must make a difference." Recently named by Fortune as one of the ten greatest CEOs of all time, Jim Burke recommitted Johnson & Johnson to a credo... View Details
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
Charting the Luminary Leadership in Professional Service Firms In their new book Aligning the Stars: How to Succeed When Professionals Drive Results (Harvard Business School Press), HBS professor Jay W. Lorsch and former Bain & Company... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped... View Details
Keywords: Garry Emmons
- 22 Sep 2015
- News
Getting New Ideas off the Ground
of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 01 Oct 1996
- News
Lasting Impressions
University in the spring of 1970. "I went over mainly out of curiosity - to observe and see what was going on," explains Belkin, now chairman and CEO of Trans National Group, a large direct-marketing company he started just three years... View Details
Keywords: Deborah E. Blagg
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the View Details
Keywords: Caroline Chauncey
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details
- 02 Sep 2018
- News
Havana Rising
company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details
Keywords: Dan Morrell; photographed by Eve North
- 18 May 2011
- News
Man with a Plan
practice law and head the company for another 15 years. “I had an undergraduate degree in business and a law degree, [but] I knew we needed help with managing our growing business,” Rane said in a recent interview. That’s when he decided... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
1983) guided his charges through a case about an online company named Neopets. The central question Eisenmann posed was: Should the company grow or stay about the same size? An interactive Web site, Neopets... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
they experience the cultural, sexual, and student revolutions and the music of the age. The Inner Lives of Markets: How People Shape Them—And They Shape Us by Ray Fisman (PhDBE 1998) and Tim Sullivan (PublicAffairs) Breakthrough companies... View Details
- 01 Dec 2015
- News
Sharing Knowledge of Innovation in India
India today that illustrate how rapidly things are changing,” says Tewari, counting among them InMobi, the company he founded, which has grown into the world’s largest independently owned mobile advertising... View Details
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
with is how to make the in-stadium experience as valuable, or more valuable, than that of someone sitting at home in front of the television,” says Mariner, senior advisor for Imagination Park, a company focused on augmented reality... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
require lifelong care; and at about the same time, Tuchman sold his company for a profit. “Those events really shaped the way I invest,” he says. Amid the dot-com boom, when “people were doing a lot of really dumb things with money in... View Details