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- All HBS Web
(243)
- News (44)
- Research (143)
- Multimedia (2)
- Faculty Publications (117)
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- September 2005 (Revised November 2006)
- Case
AmorePacific: From Local to Global Beauty
By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron
Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details
Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea
Ghemawat, Pankaj, Carin-Isabel Knoop, and David Kiron. "AmorePacific: From Local to Global Beauty." Harvard Business School Case 706-411, September 2005. (Revised November 2006.)
- April 2021 (Revised December 2023)
- Case
The Mahindra Group: Leading with Purpose
By: Ranjay Gulati and Rachna Tahilyani
India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details
Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States
Gulati, Ranjay, and Rachna Tahilyani. "The Mahindra Group: Leading with Purpose." Harvard Business School Case 421-091, April 2021. (Revised December 2023.)
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
co-wrote with Lynn Pyun of MIT and B.Y. Cheon of Hanshin University and the Korea Labor Institute. Focusing on South Korea, the team interviewed scores of multinational and local executives to find out whether a firm could raise its... View Details
Keywords: by Carmen Nobel
- 23 Jul 2020
- Research & Ideas
How Countries Use Financial Policy to Fight COVID-19
developed nations accounted for 5.43 percent of GDP, whereas in developing nations the total was far less at 3.30 percent. South Korea came in at 15.05 percent of GDP, the United States at 12.42 percent, and Canada 8.81 percent. Ethiopia,... View Details
Keywords: by Rachel Layne
- October 2009 (Revised February 2014)
- Case
The Kaesong Industrial Complex (A)
By: Dante Roscini, Eric Werker and Han-koo Yeo
Keywords: Country; Risk and Uncertainty; International Relations; Trade; Agreements and Arrangements; Policy; North Korea; South Korea
Roscini, Dante, Eric Werker, and Han-koo Yeo. "The Kaesong Industrial Complex (A)." Harvard Business School Case 710-022, October 2009. (Revised February 2014.)
- April 2025
- Case
Breezm: Innovative 3D-Printed Eyewear (A)
By: Juan Alcácer, Brian Mao Fu and Adina Wong
In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
- September 2024 (Revised March 2025)
- Supplement
Wemade: (Re)Establishing Trust in Blockchain Games (B)
By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details
Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea
Kang, Jung Koo, Charles C.Y. Wang, David Allen, and Kwangmoon So. "Wemade: (Re)Establishing Trust in Blockchain Games (B)." Harvard Business School Supplement 125-018, September 2024. (Revised March 2025.)
- February 2008
- Supplement
Shinhan Financial Group (B)
By: Rosabeth Moss Kanter and Matthew J. Morgan
By 2007, there were many signs that the merger of Chohung and Shinhan banks to form the Shinhan Financial Group in 2003 had met its goals. Shinhan Financial Group's stock price had increased from $31 a share at its opening on the New York Stock Exchange in September... View Details
Keywords: Mergers and Acquisitions; Global Strategy; Expansion; Markets; Strategic Planning; South Korea
Kanter, Rosabeth Moss, and Matthew J. Morgan. "Shinhan Financial Group (B)." Harvard Business School Supplement 308-095, February 2008.
- October 1986 (Revised February 1987)
- Case
South Korea: Trade and the Electronics Industry
By: David B. Yoffie
Yoffie, David B. "South Korea: Trade and the Electronics Industry." Harvard Business School Case 387-036, October 1986. (Revised February 1987.)
- July 1984 (Revised September 1986)
- Supplement
Daewoo Group, Supplement
By: Francis Aguilar
Supplements the case. View Details
Keywords: South Korea
Aguilar, Francis. "Daewoo Group, Supplement." Harvard Business School Supplement 385-015, July 1984. (Revised September 1986.)
- 2014
- Working Paper
Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide
By: Jordan I. Siegel, Lynn Pyun and B.Y. Cheon
The organizational theory of the multinational firm holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadvantage; meanwhile the literature on labor market discrimination... View Details
Keywords: Prejudice and Bias; Human Capital; Selection and Staffing; Multinational Firms and Management; Competitive Advantage; Markets; Profit; Gender; South Korea
Siegel, Jordan I., Lynn Pyun, and B.Y. Cheon. "Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide." Harvard Business School Working Paper, No. 11-011, August 2010. (Revised February 2014.)
- August 2009
- Teaching Note
Cyworld: Creating and Capturing Value in a Social Network (TN)
By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
- April 1988 (Revised January 1989)
- Case
Korea's Technology Strategy
Describes Korea's efforts to improve its technological capability and learn to produce and export high technology goods. The roles of government policy, domestic firms, and foreign firms are explored. Special attention is paid to how technology flows across borders,... View Details
Gomes-Casseres, Benjamin. "Korea's Technology Strategy." Harvard Business School Case 388-137, April 1988. (Revised January 1989.)
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
Systems Approach in Venezuela: Laying the Foundation for Shared Value in a Time of Crisis No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/917409-PDF-ENG Harvard Business School Case 617-014 Korea... View Details
Keywords: Sean Silverthorne
- February 2025
- Supplement
Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (B)
By: Charles CY Wang and Billy Chan
For years, institutional investors had experienced very limited success in influencing the management of listed companies through shareholder activist campaigns in Korea. The common practice of circular ownership and public resentment toward foreign shareholder... View Details
- June 2024 (Revised March 2025)
- Case
Wemade: (Re)Establishing Trust in Blockchain Games (A)
By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details
Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea
Kang, Jung Koo, Charles C.Y. Wang, David Allen, and Kwangmoon So. "Wemade: (Re)Establishing Trust in Blockchain Games (A)." Harvard Business School Case 124-025, June 2024. (Revised March 2025.)
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- February 2005 (Revised March 2008)
- Case
Shinhan Financial Group (A)
By: Rosabeth M. Kanter and Ryan Raffaelli
Mr. Young Hwi Choi, president and CEO of Shinhan Financial Group, embarked on an unconventional post-merger integration strategy with recently acquired Chohung Bank. The strategy focused on integrating traditional operations while attending to employees' reactions to... View Details
Keywords: Mergers and Acquisitions; Change Management; Employees; Leading Change; Organizational Change and Adaptation; Organizational Culture; Emotions; Integration; South Korea
Kanter, Rosabeth M., and Ryan Raffaelli. "Shinhan Financial Group (A)." Harvard Business School Case 305-075, February 2005. (Revised March 2008.)
- July 2022
- Case
Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,... View Details
Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.