Publications
Publications
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(1,841)
- Faculty Publications (848)
- June 2017
- Teaching Note
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
Teaching Note for HBS No. 517-054. View Details
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
- June 2017
- Teaching Note
Harmonie Water: Refreshing the World Naturally (Brief Case)
By: John A. Quelch and John L. Teopaco
Teaching Note for HBS No. 917-527. View Details
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and John L. Teopaco
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)
By: John A. Quelch and John L. Teopaco
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
- April 2017
- Article
Introduction to Special Issue: The Consumer in a Connected World
By: John A. Deighton, Jacob Goldenberg and Andrew T. Stephen
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
- March 2017
- Teaching Note
Pintura Corporation: The Lena Launch Decision (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- January 23, 2017
- Article
Trump Has a Great Opportunity to Save Our Environment
By: Vanessa Burbano, Magali Delmas, Marian Chertow, Glen W. S. Dowell, Rodolphe Durand, Andrew J. Hoffman, Guy Holburn, Andrew A. King, Michael Lenox, Lin Lerpold, Thomas Lyon, John W. Maxwell, Eric Orts, N. Craig Smith, John Sterman, Michael W. Toffel, L. Beril Toktay, David Vogel, Judith Walls, Frank Wijen, Jeff York and Maurizio Zollo
- December 2016
- Supplement
Access Health CT: Marketing Affordable Care (B)
By: John A. Quelch and Emily C. Boudreau
Supplements the (A) case. View Details
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
- 2016
- Book
Building a Culture of Health: A New Imperative for Business
By: John A. Quelch and Emily C. Boudreau
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
- June 24, 2016
- Other Article
Why Brexit Is a Big Deal
By: John A. Quelch
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Keywords: British Vote; Brexit; European Union; Impact; Historical Result; Governing Rules, Regulations, And Reforms; Disruption; Transition; Volatility; Decision Making; Globalization; Government and Politics; History; Leadership; Outcome or Result; Risk and Uncertainty; Strategy; European Union; Republic of Ireland; United Kingdom
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States