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  • All HBS Web  (267)
    • News  (66)
    • Research  (135)
    • Events  (7)
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  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (267)
    • News  (66)
    • Research  (135)
    • Events  (7)
    • Multimedia  (1)
  • Faculty Publications  (69)
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  • November 2023 (Revised January 2024)
  • Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
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Satchu, Reza, and Patrick Sanguineti. "Bridgit: Persevere or Pivot?" Harvard Business School Case 824-118, November 2023. (Revised January 2024.)
  • Article

Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults

By: Arthur Kleinman, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu and Fawwaz Habbal
Population aging is a defining demographic reality of our era. It is associated with an increase in the societal burden of delivering care to older adults with chronic conditions or frailty. How to integrate global population aging and technology development to help... View Details
Keywords: Health Care and Treatment; Age; Service Delivery; Information Technology; Collaborative Innovation and Invention
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Kleinman, Arthur, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu, and Fawwaz Habbal. "Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults." Art. 729149. Frontiers in Public Health 9 (2021).
  • February 2015 (Revised June 2016)
  • Case

AltSchool: School Reimagined

By: John J-H Kim, Kyla Wilkes and Christine S. An
Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details
Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States
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Kim, John J-H, Kyla Wilkes, and Christine S. An. "AltSchool: School Reimagined." Harvard Business School Case 315-054, February 2015. (Revised June 2016.)
  • September 2018 (Revised November 2018)
  • Case

Careem: Base Camp or Mountain Peak? Designing an OS for Scaling

By: Shikhar Ghosh, Gamze Yucaoglu and Alpana Thapar
This case focuses on designing a fast growing organization. It is part of a two-case set that is taught together to cover the scaling journey.
Careem, a Dubai-based ride-hailing service aimed to ‘simplify and improve the lives of people, and build an awesome... View Details
Keywords: Scale; Values; Rights; Operating Systems; Business Startup; Transportation; Organizational Design; Entrepreneurship; Information Technology; Organizational Culture; Values and Beliefs; Decision Making; Managerial Roles; Dubai; United Arab Emirates; Middle East
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Ghosh, Shikhar, Gamze Yucaoglu, and Alpana Thapar. "Careem: Base Camp or Mountain Peak? Designing an OS for Scaling." Harvard Business School Case 819-049, September 2018. (Revised November 2018.)
  • 17 Dec 2012
  • Working Paper Summaries

An Outside-Inside Evolution in Gender and Professional Work

Keywords: by Lakshmi Ramarajan, Kathleen McGinn & Deborah Kolb
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

the cheap,” says Teixeira—adding that digital marketing also makes it easy for companies to rapidly iterate its advertising message, tweaking it to figure out what works best. “Only after passing the millionth customer can you go into... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • May 2017
  • Other Article

Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis

By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky
BACKGROUND: The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes.... View Details
Keywords: Crowdsourcing; Genome-wide Association Study; Logistic Regression; Open Innovation; PLINK; Collaborative Innovation and Invention
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Hill, Andrew, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty, and Scott Jelinsky. "Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis." GigaScience 6, no. 5 (May 2017).
  • 03 Oct 2022
  • Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

iterations of the paper are in the works that use some 150 million resumes from LinkedIn to broaden the study. “Our paper clearly shows that taking risks by starting a new company pays off in the long run even if the startup itself is not... View Details
Keywords: by Sean Silverthorne
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

digital transformation an even more urgent need, companies must also morph iteratively to keep up with the speed of emerging technologies. It’s a process of continuous learning and pivoting to adapt to an evolving competitive landscape.... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

validation of problems and target customers early in your product development process. One test, or even a few tests, does not qualify a product as marketable or fundable. The more objective tests you do up front, and iterate on those... View Details
Keywords: by Julia Austin
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

require digital transformations to be more iterative than other forms of corporate change. Leaders need to catalyze change rather than plan for it. That means creating the initial conditions for the organization to achieve its ambitions... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

Iterate between advocacy and inquiry. Leaders should start these honest, public, and collective conversations with employees by advocating where they want to take the organization, then ask for input on the strategic plans. “Leaders... View Details
Keywords: by Dina Gerdeman
  • 20 Dec 2022
  • Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

I describe below at the very top with their own key people. If you wish to introduce such a governance and learning system into your own organization, here are some guiding principles: 1. Zero in. Focus on the strategic and cultural issues that matter most to the... View Details
Keywords: by Michael Beer
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

human time or human understanding of complexity, I can identify the things that GPT suggests actually matter, and then iterate on those with real data and real consumers to get human-based results,” she says. Developing the right prompt... View Details
Keywords: by Kristen Senz
  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

structures change over time," Shore says. "To complicate matters, in longer-term projects you're going to be iterating between information gathering and solution generating. So the organizational structure needs to switch back... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

"Big companies get stuck on analysis paralysis, and they look for the perfect answer. In my company, we iterate very quickly," said Sheila Lirio Marcelo (HBS MBA 1998), founder and CEO of Care.com a website for providers and... View Details
Keywords: by Dennis Fisher; Consumer Products
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

Early iterations of IBM's ViaVoice software package featured IBM's "ideal" customer on the front: an administrative assistant sitting in front of her computer, speaking into a headset. It is easy to see why IBM targeted such... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 14 Oct 2021
  • In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

legitimate reason, will undermine employees’ contribution and commitment. 2. Take a flexible, iterative approach. Don’t set policies in stone. We have seen employers have to backtrack on policies and respond to employee concerns.... View Details
Keywords: by Kristen Senz
  • 22 Oct 2007
  • Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

experimentation." In their research, Staats and Upton document how the use of lean principles affected the workflow at Wipro. The concept of "kaizen," or continuous improvement, for example, resulted in a more iterative... View Details
Keywords: by Julia Hanna; Computer
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

iterative manner. To learn more, read 7 Successful Battle Strategies to Beat COVID-19 Euvin Naidoo, Senior Lecturer of Business Administration. Tip: Protect the core business and pivot to new opportunities The COVID-19 outbreak has... View Details
Keywords: by Sean Silverthorne
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