Publications

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

May 2023 (Revised July 2023)
Case

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun, Elena Corsi and Leila Doumi

A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Auto Industry; Italy

25 Apr 2011
Research & Ideas

What CEOs Do, and How They Can Do it Better

Why did you come in late on Tuesday? Did you really need an hour and a half for lunch on Wednesday? Why wasn't that report done by Thursday? For most of us, justifying our schedules is an expected part of the job. But what employee hasn't looked at the closed door of... View Details

Keywords: by Michael Blanding

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

time off to recharge, but we’re not taking enough of it.” 6. Savor your free time. It’s not enough to seek more leisure time; we also need to consciously appreciate it. In the book, Whillans writes about a couple who took an expensive dream trip to View Details

Keywords: by Dina Gerdeman

March 1997 (Revised August 2017)
Case

Compagnie du Froid, S.A.

By: Robert Simons and Antonio Dávila

The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices;... View Details

Keywords: Analysis; Investment Return; Performance Evaluation; Revenue; Budgets and Budgeting; Food and Beverage Industry; Europe; France; Spain; Italy

18 Jun 2024
Cold Call Podcast

How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand

Keywords: Re: Tiona W. Zuzul; Food & Beverage; Agriculture & Agribusiness

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

Italy and France. In addition, Pons believes that since women are wearing masks and following other health guidelines more often, they're less likely than men to contaminate others with COVID. "This research helps us understand not only... View Details

Keywords: by Dina Gerdeman; Health

06 Dec 2011
Op-Ed

Greater Fiscal Integration Best Solution for Euro Crisis

unelected, "technocratic" national emergency governments. If after Greece, Portugal and Ireland, Italy were to fall into the debt spiral, it might be the domino piece that could bring down the entire European Monetary Union... View Details

Keywords: by Dante Roscini

September 2021
Supplement

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

This supplementary dataset can be paired with the case entitled “Telepass: From Tolling to Mobility Platform” (case no. 622-011), to allow students the opportunity to analyze data before class. View Details

Keywords: Analysis; Change; Change Management; Transformation; Transition; Innovation and Invention; Strategy; Information Technology; Mobile and Wireless Technology; Transportation; Transportation Networks; Value; Value Creation; Technology Industry; Transportation Industry; Insurance Industry; Europe; Italy; Milan

Article

Discouraging Opportunistic Behavior in Collaborative R&D: A New Role for Government

The traditional role attributed to government in collaborative R&D has been one of funding. This paper explores a new role for government in facilitating collaborative R&D, one of discouraging opportunistic behavior. Given the nature of R&D, concerns about... View Details

Keywords: Behavior; Government and Politics; Managerial Roles; Research and Development; Framework; Collaborative Innovation and Invention; Opportunities; Italy

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April 2024
Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

May 2013
Teaching Note

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman

Keywords: Agribusiness; Food; Brands and Branding; Food and Beverage Industry; Italy

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin

On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details

Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Italy

2012
Working Paper

Pay Dispersion and Work Performance

By: Alessandro Bucciol and Marco Piovesan

The effect of intra-firm pay dispersion on work performance is controversial and the empirical evidence is mixed. High pay dispersion may act as an extra incentive for employees' effort or it may reduce motivation and team cohesiveness. These effects can also coexist... View Details

Keywords: Performance; Wages; Motivation and Incentives; Groups and Teams; Italy

August 2007
Teaching Note

Academia Barilla (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note to (507-001). View Details

Keywords: Food and Beverage Industry; Italy

March 2006
Teaching Note

Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)

By: Youngme E. Moon

Keywords: Fashion Industry; Italy

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy