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Show Results For
- All HBS Web
(185)
- News (71)
- Research (103)
- Events (1)
- Multimedia (2)
- Faculty Publications (37)
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
purchases until later, they would likely have had many more options. Besides, those who waited could have ended up with better, faster, more advanced products, as was the case for those who held out for the latest versions of the iPhones... View Details
Keywords: by Dina Gerdeman
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a wide range of applications for... View Details
Keywords: by Julia Hanna
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
the fall of such companies as DEC, Kodak, Nokia, Wang, and more recently Sears. "People often forget that when Apple launched the iPhone it was already a $24 billion corporation. " I am a huge fan of Schumpeter and I’ve been... View Details
Keywords: by Martha Lagace
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
part of, like owning an iPhone or watching a World Cup final? “In some ways, that's the really interesting thing” about where human commercial space flights lead us, says Matthew Weinzierl, the Joseph and Jacqueline Elbling Professor of... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market because its product came out five... View Details
Keywords: by Martha Lagace
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone product to aid in a... View Details
- 07 Jun 2016
- First Look
June 7, 2016
iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of... View Details
Keywords: Sean Silverthorne
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Apple's experience with the iPhone teach us in this regard? A: Apple has been masterful in recognizing that a lot of innovation in regard to potential applications for the iPhone and iTouch could and should... View Details
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
stakes at play in the San Bernardino iPhone case. Christian Camerota: Was it a good strategic move on Apple’s part to bring the FBI’s request into the public eye? Sunil Gupta: There are arguments on both sides. The FBI was smart in making... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
around the world, as noted by Richard Lewis, Chief Executive of the AELTC. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517093-PDF-ENG Harvard Business School Case 117-039 Accounting for the iPhone Upgrade Program (B) In... View Details
Keywords: Sean Silverthorne
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
remarkable is that he did this not once but several times in industries that touch many peoples' lives. Meg Rithmire (Business, Government & the International Economy The passing of Steve Jobs has been met with great sadness and reflection in China, where many are... View Details
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
developers and other third parties, which in turn broaden their reach and influence. Wu points to the Apple iPhone as another example of this phenomenon. While Steve Jobs originally intended to limit the View Details
- 06 Dec 2016
- First Look
December 6, 2016
https://cb.hbsp.harvard.edu/cbmp/product/817042-PDF-ENG Harvard Business School Case 117-020 Accounting for the iPhone Upgrade Program On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase View Details
Keywords: Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
process within apps with a single touch and without needing to repeatedly enter credit card information, the billing address, or shipping address. On October 20, 2014, U.S. consumers could start using Apple Pay in stores with their iPhone... View Details
Keywords: Sean Silverthorne
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
are limited to the iPhone and the iPad. Making such pro-consumer choices may be why Apple, according to recent media reports, has more money in its coffers than the US Treasury. As for Progressive Insurance, Weaver lauds the company's... View Details
Keywords: by Carmen Nobel
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
https://cb.hbsp.harvard.edu/cbmp/product/313073 Harvard Business School Case 518-071 Huawei: How Can We Lead the Way? On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer... View Details
Keywords: Sean Silverthorne
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
initial response to reports that customers were having trouble with the antennae on Apple's iPhone 4, its latest "superproduct." It was reported that he commented that iPhone 4 users would have to learn not... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of... View Details
Keywords: Martha Lagace