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Show Results For
- All HBS Web
(185)
- News (71)
- Research (103)
- Events (1)
- Multimedia (2)
- Faculty Publications (37)
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details
- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
the fall of such companies as DEC, Kodak, Nokia, Wang, and more recently Sears. "People often forget that when Apple launched the iPhone it was already a $24 billion corporation. " I am a huge fan of Schumpeter and I’ve been... View Details
Keywords: by Martha Lagace
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
part of, like owning an iPhone or watching a World Cup final? “In some ways, that's the really interesting thing” about where human commercial space flights lead us, says Matthew Weinzierl, the Joseph and Jacqueline Elbling Professor of... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market because its product came out five... View Details
Keywords: by Martha Lagace
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a wide range of applications for... View Details
Keywords: by Julia Hanna
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
developers and other third parties, which in turn broaden their reach and influence. Wu points to the Apple iPhone as another example of this phenomenon. While Steve Jobs originally intended to limit the View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
around the world, as noted by Richard Lewis, Chief Executive of the AELTC. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517093-PDF-ENG Harvard Business School Case 117-039 Accounting for the iPhone Upgrade Program (B) In... View Details
Keywords: Sean Silverthorne
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone product to aid in a... View Details
- 06 Dec 2016
- First Look
December 6, 2016
https://cb.hbsp.harvard.edu/cbmp/product/817042-PDF-ENG Harvard Business School Case 117-020 Accounting for the iPhone Upgrade Program On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase View Details
Keywords: Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
process within apps with a single touch and without needing to repeatedly enter credit card information, the billing address, or shipping address. On October 20, 2014, U.S. consumers could start using Apple Pay in stores with their iPhone... View Details
Keywords: Sean Silverthorne
- 07 Jun 2016
- First Look
June 7, 2016
iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of... View Details
Keywords: Sean Silverthorne
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
initial response to reports that customers were having trouble with the antennae on Apple's iPhone 4, its latest "superproduct." It was reported that he commented that iPhone 4 users would have to learn not... View Details
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Apple's experience with the iPhone teach us in this regard? A: Apple has been masterful in recognizing that a lot of innovation in regard to potential applications for the iPhone and iTouch could and should... View Details
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
stakes at play in the San Bernardino iPhone case. Christian Camerota: Was it a good strategic move on Apple’s part to bring the FBI’s request into the public eye? Sunil Gupta: There are arguments on both sides. The FBI was smart in making... View Details
- 09 Apr 2013
- First Look
First Look: April 9
future contracts and the AQC's value as part of the solution to untenably high U.S. health care costs. Purchase this case: http://hbr.org/search/612016-PDF-ENG Harvard Business School Case 113-088 Apple Inc. and the iPhone 4 Antenna Issue... View Details
Keywords: Sean Silverthorne
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of... View Details
Keywords: Martha Lagace
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes online content store and its... View Details
Keywords: Martha Lagace