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  • All HBS Web  (185)
    • News  (67)
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    • Multimedia  (2)
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Show Results For

  • All HBS Web  (185)
    • News  (67)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)
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  • 13 Sep 2019
  • News

Hollywood Ending

DreamWorks Animation and Walt Disney Studios, who serves as chairman to Whitman’s CEO. She holds up her iPhone to demonstrate what this future that they envision might look like on a five-inch screen. From the fish-eye perspective of a... View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 01 Jun 2015
  • News

Higher Ground

iPhone launches. On an overcast Thursday afternoon in mid-January, however, there is no line, and Prieto breezes in wearing black pants and a gray sweater. The manager immediately recognizes Prieto and greets him, letting him know that... View Details
Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Health, Social Assistance
  • 01 Sep 2024
  • News

Next Level

Bond stayed on. The work was all-encompassing as the company emerged into a new life. The once-struggling wireless company with spotty coverage and no iPhones launched the “un-carrier” marketing strategy, acquired discount wireless... View Details
Keywords: Maggie Mertens; photos by Cameron Karsten; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Jun 2017
  • News

Supercharged

torque immediately, producing jaw-dropping acceleration—the instant-on of an iPhone versus the slow boot of a laptop. While midday Manhattan traffic does not afford many opportunities for drag racing, Kristin suddenly had me take a sharp... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
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