Publications

November 2020
Case

The Rise and Fall of Nokia (Abridged)

By: Juan Alcácer and Tarun Khanna

In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was... View Details

Keywords: Mobile Phones; Smartphones; Mobile and Wireless Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry

29 May 2019
News

A Study of More Than 250 Platforms Reveals Why Most Fail

14 Sep 2007
Research & Ideas

How to Profit from Scarcity

scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity... View Details

Keywords: by John Quelch; Consumer Products; Advertising

19 May 2015
News

The Must-Have Effect: When an Upgrade is Available, People Tend to Break What They'd Like to Replace

29 Mar 2011
First Look

First Look: March 29

http://www.hbs.edu/research/pdf/11-069.pdf Cases & Course MaterialsAccounting for the iPhone at Apple Inc. Francois Brochet, Krishna G. Palepu, and Lauren BarleyHarvard Business School Case 111-003 Apple initially recognized revenue... View Details

Keywords: Sean Silverthorne

November 2023
Case

Apple Inc. in 2023

By: David B. Yoffie and Sarah von Bargen

Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details

Keywords: Competitive Advantage; Product Positioning; Emerging Markets; Competitive Strategy; Technological Innovation; Revenue; Technology Industry

31 Mar 2016
News

Products to Platforms: Making the Leap

22 Oct 2016
News

Sunil Gupta: “El poder del ‘big data’ se ha exagerado mucho”

05 Feb 2014
News

United States: Where’s the Strategy?

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry

June 2010 (Revised August 2010)
Case

Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference

Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They... View Details

Keywords: Information Technology; Entrepreneurship; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Product Development; Information Technology Industry; Health Industry; United States

October 2017
Article

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino

Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence... View Details

Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property