Publications

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

19 Oct 2009
Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily... View Details

Keywords: by Andrei Hagiu & Bruno Jullien

March 1999 (Revised May 1999)
Case

Network Associates: Securing the Internet

By: Debora L. Spar

Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details

Keywords: Internet and the Web; Information Technology Industry; Public Administration Industry; Telecommunications Industry; United States

July 1997
Case

Ford Motor Company: Maximizing the Business Value of Web Technologies

One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details

Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Auto Industry

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

Lalocracio Location has always been a vital resource in business. “Location, location, location,” as they say in real estate. But then along came the internet in the 1980s,... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

billboard-shaped notices—about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, View Details

Keywords: by Susan Young

June 1995 (Revised June 1996)
Case

Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Keywords: Internet and the Web; Information Infrastructure; Ethics; Semiconductor Industry; Computer Industry

June 1995 (Revised June 1996)
Case

Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Keywords: Internet and the Web; Information Infrastructure; Ethics; Semiconductor Industry; Computer Industry

November 1999 (Revised March 2003)
Case

Webvan: Groceries on the Internet

By: John A. Deighton and Kayla Bakshi

What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details

Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry

October 2003 (Revised January 2016)
Supplement

The BCPC Internet Strategy Team: Morgan Jones

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Groups and Teams; Decision Choices and Conditions

October 2003 (Revised January 2016)
Supplement

The BCPC Internet Strategy Team: Terry Maneri

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Decision Making; Knowledge Sharing; Groups and Teams; Behavior; Perspective; Strategy; Cooperation; Telecommunications Industry

2001
Book

Communications Policy in Transition: The Internet and Beyond

By: Benjamin M. Compaine and Shane Greenstein

2020
Article

Inconvenient Truths: Interpreting the Origins of the Internet

By: Shane Greenstein

A conventional economic narrative provides intellectual underpinnings for governments to subsidize research and development ("R&D") that coordinates risky research to benefit many in society. This essay compares this narrative with the origins and invention of the... View Details

Keywords: Lead Users; Technology Transfer; Internet and the Web; History; Analysis; Research and Development; Governance; Information Technology; Policy