Publications

June 1995 (Revised June 1996)
Case

Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Keywords: Internet and the Web; Information Infrastructure; Ethics; Semiconductor Industry; Computer Industry

July 1997
Case

Ford Motor Company: Maximizing the Business Value of Web Technologies

One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details

Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Auto Industry

2009
Chapter

Open Platform Development and the Commercial Internet

By: Shane Greenstein

10 Dec 2015
News

Shane Greenstein: "How the Internet Became Commercial"

October 2003 (Revised January 2016)
Supplement

The BCPC Internet Strategy Team: Alex Wilson

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Groups and Teams; Decision Choices and Conditions

October 2003 (Revised December 2015)
Supplement

The BCPC Internet Strategy Team: Jan Trow

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Decision Making; Knowledge Sharing; Groups and Teams; Behavior; Perspective; Strategy; Cooperation; Telecommunications Industry

08 Nov 2010
News

Web Browsing Takes a Social Turn

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

Lalocracio Location has always been a vital resource in business. “Location, location, location,” as they say in real estate. But then along came the internet in the 1980s,... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

Navigator 1.0 part of a whole package of Internet tools, it sidestepped the competition by offering its product as a stand-alone browser. By also distributing Navigator over View Details

Keywords: by Daniel Penrice

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

billboard-shaped notices—about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, View Details

Keywords: by Susan Young

November 1999 (Revised March 2003)
Case

Webvan: Groceries on the Internet

By: John A. Deighton and Kayla Bakshi

What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details

Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry

Educators

04 May 2011
Research & Ideas

Is Web Surfing Distracting Your Workers?

A number of studies have suggested that US workers waste between one and two hours a day web surfing, costing their companies billions in lost productivity. In response, some employers have banned private... View Details

Keywords: by Michael Blanding

The Socioeconomic Impact of Internet Tracking

At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details

October 2003 (Revised January 2016)
Supplement

The BCPC Internet Strategy Team: Morgan Jones

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Groups and Teams; Decision Choices and Conditions

19 Oct 2009
Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily... View Details

Keywords: by Andrei Hagiu & Bruno Jullien

October 2003 (Revised January 2016)
Supplement

The BCPC Internet Strategy Team: Terry Maneri

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Decision Making; Knowledge Sharing; Groups and Teams; Behavior; Perspective; Strategy; Cooperation; Telecommunications Industry

March/April 2003
Article

Internet Filtering in China

By: Jonathan Zittrain and Benjamin Edelman

The Chinese government has made few official statements about its filtering of Internet content, but this report explores the scope, depth, and various methods used to selectively bar Internet access through networks in China. View Details

Keywords: Governing Rules, Regulations, and Reforms; Government and Politics; Networks; Internet; China