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(3,655)
- People (11)
- News (1,319)
- Research (1,933)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,121)
Show Results For
- All HBS Web
(3,655)
- People (11)
- News (1,319)
- Research (1,933)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,121)
- 2012
- Report
Economic Value of the Advertising-Supported Internet Ecosystem
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "Economic Value of the Advertising-Supported Internet Ecosystem." Report, Interactive Advertising Bureau, New York, September 2012.
- Fast Answer
Internet behavior: Online/mobile/social
Where can I find more information on the online behavior of consumers? eMarketer includes data and reports from a variety of sources. Mintel: search using social, mobile, online etc. for reports based on... View Details
- July 1999 (Revised January 2000)
- Case
Yahoo!: Business on Internet Time
By: Jan W. Rivkin and Jay R. Girotto
In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details
Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry
Rivkin, Jan W., and Jay R. Girotto. "Yahoo!: Business on Internet Time." Harvard Business School Case 700-013, July 1999. (Revised January 2000.)
- February 2003 (Revised March 2007)
- Case
Internet Customer Acquisition Strategy at Bankinter
By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details
Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain
Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021, February 2003. (Revised March 2007.)
- January 2019
- Teaching Note
GoFundMe: The Giving Layer of the Internet
By: Scott Duke Kominers and Allison M. Ciechanover
Teaching Note for HBS No. 818-108. View Details
- 2002
- Conference Presentation
Relational and Market-Based Legitimation of Internet IPOs
By: Ranjay Gulati
- 2003
- Chapter
The Geographic Dispersion of Commercial Internet Use
By: Chris Forman, Avi Goldfarb and Shane Greenstein
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "The Geographic Dispersion of Commercial Internet Use." In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies, edited by Lorrie Faith Cranor and Steven S. Wildman, 113–145. MIT Press, 2003.
- 2000
- Chapter
The Evolving Structure of Commercial Internet Markets
By: Shane Greenstein
Greenstein, Shane. "The Evolving Structure of Commercial Internet Markets." In Understanding the Digital Economy: Data, Tools, and Research, edited by Erik Brynjolfsson and Brian Kahin, 151–184. Cambridge: MIT Press, 2000.
- 28 Mar 2009
- News
Could the Internet run out of space?
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- May 2023
- Technical Note
Dynamic Pricing: Timing is Everything
By: Elie Ofek
This note provides a comprehensive exposition to the topic of dynamic pricing (whereby the fee customers are charged is time-dependent). It covers the motivation for firms to engage in dynamic pricing, provides a typology of the main formats dynamic pricing can take,... View Details
Ofek, Elie. "Dynamic Pricing: Timing is Everything." Harvard Business School Technical Note 523-110, May 2023.
- Article
How Social Networks Are Changing Everything
Rayport, Jeffrey F. "How Social Networks Are Changing Everything." Bloomberg Businessweek (May 6, 2009).
- February 2002
- Case
Free Internet Initiative in LaGrange, Georgia
By: F. Warren McFarlan, Mark Keil and Garrett W. Meader
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details
Keywords: Internet and the Web; Infrastructure; Technology Adoption; Cost vs Benefits; Information Technology Industry; Telecommunications Industry; Georgia (state, US)
McFarlan, F. Warren, Mark Keil, and Garrett W. Meader. "Free Internet Initiative in LaGrange, Georgia." Harvard Business School Case 302-041, February 2002.
- Research Summary
Internet Auctions for Close Substitutes
Economists agree that eBays auction design is sensible and potentially welfare-maximizing for the trade of collectibles, which are unique and idiosyncratic. For mainstream goods, which have close but imperfect substitutes (cars, cameras, computers, clothes), the... View Details
- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
The essay attempts to answer the question, “What consequences did the spread of the internet have for geographical location of economic activity?” Harvard Business School... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
- March 2021
- Article
The Impact of the General Data Protection Regulation on Internet Interconnection
By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details
Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms
Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." Telecommunications Policy 45, no. 2 (March 2021).
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
Stephen Johnston (photo by Gary Laufman) For a mobile-focused business entrepreneur, Stephen Johnston (MBA 2002) is more than a bit of a contrarian. Unlike many of his peers, Johnston, 41, has his sights set... View Details
- 17 Jun 2015
- News