Publications

February 2000 (Revised April 2001)
Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer

CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details

Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry

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04 Feb 2015
Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright

April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

16 Oct 2014
News

Pointers to the future

27 Jul 2016
News

The 27 best health and science books to read this summer

16 Jun 2020
Working Paper Summaries

Government Incentives for Entrepreneurship

Keywords: by Josh Lerner

Teaching Interest

Overview

By: David S. Scharfstein

I teach an MBA course in the elective curriculum called Managing and Innovating in Financial Services. I focus on key functions of the financial system including credit, liquidity, insurance and payments provided by a variety of financial intermediaries including... View Details

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

01 Mar 2013
News

Do You Really Want to Be an eBay?

January 2003
Background Note

Institutions for Collaboration: Overview

By: Michael E. Porter and Willis M. Emmons III

Provides an overview of the wide variety of organizations other than firms, government ministries and regulatory agencies, and universities that may have significant effects on competitiveness. These intermediary entities, referred to as institutions for collaboration... View Details

Keywords: Globalization; Labor Unions; Organizations; Competitive Strategy; Technology

March 2013
Article

Do You Really Want to Be an eBay?

By: Andrei Hagiu and Julian Wright

Most companies that serve as intermediaries between buyers and sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay),... View Details

Keywords: Multi-sided Platforms; Business Models; Strategy; Digital Platforms

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Research Summary

Projects in Process

Intermediaries and Accountability in Internet Advertising

Fraud Prevention in Internet Advertising Markets

Competition in Search and Search Advertising

Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
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14 Nov 2014
News

High-Frequency Traders Turn to the Online Ad Market

February 1998 (Revised May 1998)
Case

Merck-Medco: Vertical Integration in the Pharmaceutical Industry

By: V. Kasturi Rangan and Marie Bell

Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager"). While many of its competitors seem to be faring poorly, Merck seems to have managed the Medco integration superbly. View Details

Keywords: Vertical Integration; Organizational Change and Adaptation; Competitive Strategy; Marketing Channels; Mergers and Acquisitions; Pharmaceutical Industry

12 Nov 2014
News

How to fix the broken market for middle-class jobs

2015
Working Paper

Customers and Investors: A Framework for Understanding Financial Institutions

By: Robert C. Merton and Robert T. Thakor

Financial institutions have both investors and customers. Investors, such as those who invest in stocks and bonds or private/public-sector guarantors of institutions, expect an appropriate risk-adjusted return in exchange for the financing and risk-bearing that they... View Details

Keywords: Financial Institutions

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Read Now

17 Jul 2017
Working Paper Summaries

The Relevance of Broker Networks for Information Diffusion in the Stock Market

Keywords: by Marco Di Maggio, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla

2009
Book

Merchants to Multinationals

By: G. Jones

Merchants to Multinationals examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and... View Details

Keywords: Trade; Foreign Direct Investment; Multinational Firms and Management; Business History; Alliances; Groups and Teams; Distribution Industry; Africa; Asia; Great Britain; Latin America