Publications

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March 1992 (Revised October 1994)
Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details

Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico

27 May 2021
News

Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices

27 Jan 2011
Working Paper Summaries

A Brief Postwar History of US Consumer Finance

Keywords: by Andrea Ryan, Gunnar Trumbull & Peter Tufano; Banking

2015
Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar

The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details

Keywords: Consumer Behavior; Cognition and Thinking

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23 Jul 2021
Blog Post

Trends in Consumer Products

Solstice and Social Club Seltzer. As we head out of Covid, we see long-term trends accelerating. Consumers are now even more interested in health and wellness. Value is even... View Details

April 2002
Background Note

Note on Minority Interest

This case provides a brief introduction to the concept of minority interest and the issues that it gives rise to in valuation of firms. View Details

Keywords: Valuation; Investment; Business and Shareholder Relations

18 Feb 2025
News

The Consumer Psychology of Adopting AI

Research Summary

Research Interests

Budgeting and planning, forecasting, incentives, management control systems, conflicts of interst in accounting. View Details

November 2003 (Revised April 2004)
Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville

Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details

Keywords: Product Launch; Consumer Behavior; Social Psychology

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (C)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details

Keywords: Consumer Behavior

September 2022
Teaching Note

Conflicts of Interest at Uptown Bank

By: Jonas Heese

Teaching Note for HBS Case 122-022. View Details

February 2010
Article

Conflict of Interest and the Intrusion of Bias

By: Don A. Moore, Lloyd Tanlu and Max Bazerman

This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details

Keywords: Conflict of Interests; Prejudice and Bias; Performance; Entrepreneurship; Market Timing; Competency and Skills; Perception; Business Startups; Resource Allocation

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03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

point and slowly build up interest in its brand. China is Philips' biggest Asian market, and it has the advantage of good relationships with high-ranking government officials thanks in part to a history with... View Details

Keywords: by Julie Jette

January 1999
Background Note

The Professional Pledge and Conflict of Interest

By: Ashish Nanda

It is argued that professionals pledge fiduciary responsibility towards their clients to minimize the occurrence of conflicts of interest, which are socially inefficient. Professional associations are formed to ensure that in their practices, professionals live by... View Details

Keywords: Conflict of Interests; Ethics; Organizations

January 2008 (Revised May 2013)
Background Note

Accounting for Interest Rate Derivatives

Explains the accounting for interest rate derivatives under Statement of Financial Accounting Standards 133. View Details

Keywords: Accounting; Financial Instruments; Interest Rates; Standards

Fast Answer

Consumer demographics

Where do I find data on consumer demographics and buying behavior? You may begin with: Passport provides data and market reports related to consumer lifestyles in a wide range View Details

Research Summary

Teaching and Research Interests

Professor Morris is highly regarded for his research on social judgment, the study of how people make sense of events observed in their environment (both internal and external to their work settings). One of his main emphases is on the effects of cross-cultural... View Details

Fast Answer

Consumer confidence

Where can I find information on consumer confidence and sentiment? Conference Board: From the "Economy, Strategy & Fiance page," select "Consumer Dynamics." Surveys View Details

2008
Working Paper

Media versus Special Interests

By: Alexander Dyck, David A. Moss and Luigi Zingales

We argue that profit-maximizing media helps overcome the problem of "rational ignorance" highlighted by Downs (1957) and in so doing makes elected representatives more sensitive to the interests of general voters. By collecting news and combining it with entertainment,... View Details

Keywords: Voting; Government Legislation; Media; Interests; Power and Influence; United States