Publications

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27 May 2021
News

Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices

Research Summary

Principal Research Interests

My research is principally focused on nineteenth- and twentieth-century subjects, with an emphasis on economic and especially financial history. I am interested in the role of banks and capital markets in the process of economic development as well as in the political... View Details

23 Jul 2021
Blog Post

Trends in Consumer Products

Solstice and Social Club Seltzer. As we head out of Covid, we see long-term trends accelerating. Consumers are now even more interested in health and wellness. Value is even... View Details

2015
Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar

The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details

Keywords: Consumer Behavior; Cognition and Thinking

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27 Jan 2011
Working Paper Summaries

A Brief Postwar History of US Consumer Finance

Keywords: by Andrea Ryan, Gunnar Trumbull & Peter Tufano; Banking

Research Summary

Research and Publication Interests

Michelle Craig McDonald is currently writing a Harvard Business School case study on the impact of the International Coffee Act on small producers. She is interested in early American economic development, especially the role of foreign trade and re-exported... View Details

March 1992 (Revised October 1994)
Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details

Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico

Research Summary

Research Interests

Dissent in Organizations, Employee and Stakeholder voice, Social Movements and Organizations, Sociology of Work and Professions

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February 2010
Article

Conflict of Interest and the Intrusion of Bias

By: Don A. Moore, Lloyd Tanlu and Max Bazerman

This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details

Keywords: Conflict of Interests; Prejudice and Bias; Performance; Entrepreneurship; Market Timing; Competency and Skills; Perception; Business Startups; Resource Allocation

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18 Feb 2025
News

The Consumer Psychology of Adopting AI

Research Summary

Research Interests

Budgeting and planning, forecasting, incentives, management control systems, conflicts of interst in accounting. View Details

April 2002
Background Note

Note on Minority Interest

This case provides a brief introduction to the concept of minority interest and the issues that it gives rise to in valuation of firms. View Details

Keywords: Valuation; Investment; Business and Shareholder Relations

September 2022
Teaching Note

Conflicts of Interest at Uptown Bank

By: Jonas Heese

Teaching Note for HBS Case 122-022. View Details

November 2003 (Revised April 2004)
Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville

Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details

Keywords: Product Launch; Consumer Behavior; Social Psychology

Fast Answer

Consumer demographics

Where do I find data on consumer demographics and buying behavior? You may begin with: Passport provides data and market reports related to consumer lifestyles in a wide range View Details

13 Sep 2010
News

The Consumer Appeal of Underdog Branding

January 1999
Background Note

The Professional Pledge and Conflict of Interest

By: Ashish Nanda

It is argued that professionals pledge fiduciary responsibility towards their clients to minimize the occurrence of conflicts of interest, which are socially inefficient. Professional associations are formed to ensure that in their practices, professionals live by... View Details

Keywords: Conflict of Interests; Ethics; Organizations

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (C)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details

Keywords: Consumer Behavior