Publications

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker? Because inspecting the outside of... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

biography. He did not read a page of it until it came out in the form in which you see it right here. He was not involved in it financially. I sold it to a publisher myself. However, he was very cooperative. He gave me access to his notebooks, which he had kept from... View Details

Keywords: by Sean Silverthorne; Computer

May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

April 2007
Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details

Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product

Find at Harvard

November 2002 (Revised September 2013)
Case

Building a Cluster: Electronics and Information Technology in Costa Rica

By: Michael E. Porter and Niels W. Ketelhohn

Describes the actions of Costa Rica President Figueres and his cabinet in attracting an Intel assembly and testing plant to their country. The effort was part of a government strategy that sought to develop further the Costa Rican electronics and information technology... View Details

Keywords: Development Economics; Growth and Development Strategy; Industry Clusters; Business and Government Relations; Information Technology; Electronics Industry; Information Technology Industry; Costa Rica

May 2001 (Revised February 2007)
Background Note

Statement of Cash Flows, The

By: David F. Hawkins and Jacob Cohen

Discusses the components of the statement of cash flow and its direct and indirect format of presentation. Also briefly explains the difference between cash and accrual accounting and provides examples of Standard Microsystems Corp. and Intel Corp. View Details

Keywords: Cash Flow; Financial Statements; Accrual Accounting

September 2012 (Revised December 2013)
Supplement

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (B)

By: Juan Alcacer and Kerry Herman

In February 2006, Intel has selected the location for its new assembly and test plant. This case discusses why this location was chosen from the list of possibilities introduced in "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." View Details

Keywords: Location Choices; Location Strategies; Strategy; Geographic Location; Global Strategy; Technology; Technology Industry; United States; Viet Nam

February 2006 (Revised June 2007)
Case

Atheros Communications

By: Thomas R. Eisenmann and Lauren Barley

Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of "Wi-Fi" technology. Two factions... View Details

Keywords: Intellectual Property; Standards; Wireless Technology; Semiconductor Industry; United States

August 2005 (Revised April 2006)
Case

Rambus Inc., 2005

By: David B. Yoffie

Rambus is grappling with the ever-changing dynamics of the DRAM/semiconductor industry. The company is actively defending its patent portfolio through litigation and exploring both partnerships and industry standards for keys to future profitability and growth. How can... View Details

Keywords: Competition; Partners and Partnerships; Lawsuits and Litigation; Growth and Development Strategy; Semiconductor Industry; United States