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- All HBS Web (84)
- Faculty Publications (13)
Show Results For
- All HBS Web (84)
- Faculty Publications (13)
- 01 Dec 2016
- News
Vive la Madeleine!
the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details
- 10 Nov 2015
- First Look
November 10, 2015
Strengthening the Brand with Digital Marketing Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on... View Details
Keywords: Sean Silverthorne
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
and brand change to MCI. Her involvement coincided with the company's emergence from bankruptcy, as the board worked to install new leadership and restore stability. "To me, most of what we do on boards is straightforward," she observes.... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
transparent. Clean Water Contestants DetoXyFiRishon Benjamin, MBA 2022We aim to provide everyone with access to clean drinking water by commercializing low-cost, natural, comprehensive water filtration devices. Ocean CycleRobert Goodwin, GMP 2007OceanCycle works with... View Details
- 22 Feb 2022
- News
Launch Codes
Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition to our brand business. It... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
single day. Based on what you've learned, do you think discount vouchers make sense for large retailers? A: Discount vouchers seem to be most compelling for merchants with a low cost of goods sold and with a highly perishable product. Restaurants fit the bill in that... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details
Keywords: Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
Ito En with teas). On the bright side, Kameda’s recent acquisition of a U.S. company, Mary’s Gone Crackers, was showing steady sales growth, though profits were very low due to high manufacturing and raw ingredient costs, and distribution... View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
financial return on organizational investments to reduce physician burnout. A model outlining the steps of the typical organization’s journey to address this issue is presented. Critical ingredients to making progress include... View Details
Keywords: Sean Silverthorne
- 27 Mar 2019
- News
Life Is a Startup
we’re going to be avoiding the difficult conversations, that we’re going to be just looking at the rosy, that we’re going to be not going and dealing with the pitfalls until it’s too late, those are a lot of the things that are the View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing the ingredients of the soup also included the cafeteria’s costs to make the soup (Study 1). Three subsequent lab... View Details
Keywords: Dina Gerdeman
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- Web
Print View - Course Catalog
Creating Brand Value Marketing Michael Moynihan Fall 2024 Q2 1.5 Creating Brand Value Marketing Julian de Freitas Spring 2025 Q4 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace