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  • All HBS Web  (1,753)
    • People  (2)
    • News  (503)
    • Research  (868)
    • Events  (3)
  • Faculty Publications  (371)
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  • Fall 2014
  • Article

How to Win in an Omnichannel World

By: David R. Bell, Santiago Gallino and Antonio Moreno
The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,... View Details
Keywords: Supply Chain Management; Customer Relationship Management; Marketing; Marketing Strategy; United States
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Bell, David R., Santiago Gallino, and Antonio Moreno. "How to Win in an Omnichannel World." MIT Sloan Management Review 56, no. 1 (Fall 2014): 45–53.
  • Research Summary

Intangible Assets

Professor Kimbrough's work examines the information environment surrounding and the economic characteristics of intangible assets. Insight in these areas has implications for how intangible assets should be accounted for, disclosed and managed. View Details
  • 2020
  • Article

Public Sentiment and the Price of Corporate Sustainability

By: George Serafeim
Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details
Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science
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Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
  • February 10, 2015
  • Article

Nonprice incentives and Energy Conservation

By: Omar Isaac Asensio and Magali A Delmas
We investigate the effectiveness of nonprice incentives to motivate conservation behavior. We test whether tailored information about environmental and health damages produces behavior change in the residential electricity sector. In a randomized controlled trial with... View Details
Keywords: Motivation and Incentives; Energy Conservation; Environmental Sustainability; Pollutants; Health Disorders; Knowledge Dissemination; Behavior
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Asensio, Omar Isaac, and Magali A Delmas. "Nonprice incentives and Energy Conservation." Proceedings of the National Academy of Sciences 112, no. 6 (February 10, 2015): E510–E515.
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
  • October 2022
  • Case

Volt Lines: Leading a B2B Service Provider through a Crisis (A)

By: Navid Mojir and Gamze Yucaoglu
Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription... View Details
Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Transportation Industry; Technology Industry; Turkey
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Mojir, Navid, and Gamze Yucaoglu. "Volt Lines: Leading a B2B Service Provider through a Crisis (A)." Harvard Business School Case 523-037, October 2022.
  • June 1985
  • Supplement

Citibank Indonesia 1: Background Information, Video

Provides information that is useful for addressing the budget issue. Among the topics discussed on the tape are the economic conditions and regulatory environment in Indonesia, the Citibank planning system, degree of decentralization, and management compensation plan. View Details
Keywords: Budgets and Budgeting; Banking Industry; Indonesia
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Merchant, Kenneth A. "Citibank Indonesia 1: Background Information, Video." Harvard Business School Video Supplement 885-509, June 1985.
  • July 1990 (Revised September 1995)
  • Case

Singapore TradeNet: A Tale of One City

Describes the development of a new information technology-based trade document administration environment for the city-state of Singapore. A considerable effort, involving many governmental and private sector organizations, results in a new set of practices and... View Details
Keywords: Leadership; Information Technology; Emerging Markets; Policy; Public Administration Industry; Singapore
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Konsynski, Benn R., and John L. King. "Singapore TradeNet: A Tale of One City." Harvard Business School Case 191-009, July 1990. (Revised September 1995.)
  • September 2011
  • Article

What Drives Innovation?

By: Tom Nicholas
The idea that innovation drives economic growth is incontrovertible, but the factors that, in turn, drive innovation are not fully understood. This paper surveys the recent literature, focusing on three main drivers: intellectual property rights institutions, the... View Details
Keywords: Innovation and Invention; Economic Growth
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Nicholas, Tom. "What Drives Innovation?" Antitrust Law Journal 77, no. 3 (September 2011).
  • 2010
  • Working Paper

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Real Estate Industry
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Alusi, Annissa, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Harvard Business School Working Paper, No. 11-062, December 2010. (Revised January 2011, March 2011, April 2011.)
  • 2012
  • Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
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Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012.
  • 2014
  • Book

The Power of Noticing: What the Best Leaders See

By: Max Bazerman
This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the absence of critical and readily available information in their... View Details
Keywords: Interpersonal Communication; Judgments; Negotiation; Negotiation Process; Relationships
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Bazerman, Max. The Power of Noticing: What the Best Leaders See. New York: Simon & Schuster, 2014.
  • October 2007
  • Article

Supply and Demand Shifts in the Shorting Market

By: Lauren Cohen, Karl B. Diether and Christopher J. Malloy
Using proprietary data on stock loan fees and quantities from a large institutional investor, we examine the link between the shorting market and stock prices. Employing a unique identification strategy, we isolate shifts in the supply and demand for shorting. We find... View Details
Keywords: Analytics and Data Science; Stocks; Financing and Loans; Price; Strategy; Demand and Consumers; Forecasting and Prediction; Investment Return; Markets; Information
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Cohen, Lauren, Karl B. Diether, and Christopher J. Malloy. "Supply and Demand Shifts in the Shorting Market." Journal of Finance 62, no. 5 (October 2007): 2061–2096. (Winner of Smith Breeden Prize for the Best Paper Published in the Journal of Finance in Asset Pricing (Distinguished Paper) 2007.)
  • 2022
  • Article

Which Corporate ESG News Does the Market React To?

By: George Serafeim and Aaron Yoon
Using a dataset that classifies firm-level ESG news as positive and negative, we examine how stock prices react to different types of ESG news. We analyze 111,020 firm-day observations for 3,126 companies and find that prices react only to issues identified as... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Capital; Environment; Sustainability; CSR; Stock Price; Stock Market Expectations; Materiality; Market Reaction; Environmental Sustainability; Governance; Social Issues; Performance; News
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Serafeim, George, and Aaron Yoon. "Which Corporate ESG News Does the Market React To?" Financial Analysts Journal 78, no. 1 (2022): 59–78.
  • 20 May 2015
  • Working Paper Summaries

Career Concerns of Banking Analysts

Keywords: by Joanne Horton, George Serafeim & Shan Wu; Banking; Financial Services
  • October 1989 (Revised June 1993)
  • Case

Texas Eastman Co.

By: Robert S. Kaplan
The company as part of a commitment to Total Quality Management has installed a computer system that accumulates 30,000 observations on its processes every 2-4 hours. Operating people have found the monthly summaries of financial performance not too useful in this... View Details
Keywords: Quality; Information Technology; Reports; Business or Company Management
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Kaplan, Robert S. "Texas Eastman Co." Harvard Business School Case 190-039, October 1989. (Revised June 1993.)
  • Research Summary

Consumer Behavior and Health

Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:

• Information use and decision making in food service... View Details

  • September 2015
  • Technical Note

FIELD 2: Situation Analysis

By: Jill Avery
In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers
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Avery, Jill. "FIELD 2: Situation Analysis." Harvard Business School Technical Note 316-081, September 2015.
  • Article

Leaders as Decision Architects: Structure Your Organization's Work to Encourage Wise Choices

By: John Beshears and F. Gino
Everyone from CEOs to frontline workers commits preventable mistakes—for example, underestimating how long it will take to finish a project or focusing too much on information that supports their current view. It is extraordinarily difficult to rewire the human brain... View Details
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Beshears, John, and F. Gino. "Leaders as Decision Architects: Structure Your Organization's Work to Encourage Wise Choices." Harvard Business Review 93, no. 5 (May 2015): 52–62.
  • 26 Sep 2013
  • Working Paper Summaries

Playing Favorites: How Firms Prevent the Revelation of Bad News

Keywords: by Lauren Cohen, Dong Lou & Christopher Malloy; Financial Services
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