Publications

2023
Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer

In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details

Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships

Read Now

August 1995 (Revised September 1995)
Background Note

Managing in an Information Age: Organizational Challenges and Opportunities

By: Lynda M. Applegate

Managers and management theorists spent the majority of this century building and perfecting the hierarchy; however, if we believe the press, they now appear to be engaged in destroying it. While many proclaim the dawning of the "Information Age" organization and the... View Details

Keywords: Management; Information Technology; Problems and Challenges; Opportunities

December 1992 (Revised September 1995)
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: General Background Information

By: Willis M. Emmons III

Designed to teach students about the trade-offs faced by firms exploring alternative approaches to complying with pollution control regulations. The setting is the U.S. electric utility industry in 1993. In accordance with the provisions of the 1990 Clean Air Act,... View Details

Keywords: Negotiation; Pollutants; Laws and Statutes; Governing Rules, Regulations, and Reforms; Governance Compliance; Utilities Industry; United States

Web

1.0 Academic Information & Policies | MBA

1.0 Academic Information & Policies Student Handbook 1.1 Community Values 1.1.1 MBA Program Guidance on HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program Specifics 1.4.1 HBS Learning Model 1.4.2 Classroom... View Details

October 1995 (Revised October 1996)
Case

Singapore Unlimited: Building the National Information Infrastructure

By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Information Technology; Natural Environment; Expansion; Policy; Infrastructure; Singapore; Southeast Asia

17 Apr 2008
Working Paper Summaries

Diffusing Management Practices within the Firm: The Role of Information Provision

Keywords: by Michael J. Lenox & Michael W. Toffel; Technology

31 May 2017
Working Paper Summaries

Stock Price Synchronicity and Material Sustainability Information

Keywords: by Jody Grewal, Clarissa Hauptmann, and George Serafeim; Accounting; Financial Services

2012
Teaching Note

Beyondsoft Co., Ltd. (B) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details

Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China

July 1996
Article

Executive Succession, Strategic Reorientation and Performance Growth: A Longitudinal Study in the U.S. Cement Industry in Stable Environments

By: Michael Tushman and L. Rosenkopf

Keywords: Management; Strategy; Performance; Growth and Development; Information; Balance and Stability; Construction Industry; United States

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

September 2012 (Revised September 2012)
Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder

The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details

Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru

Educators

October 2013
Supplement

Dongfeng Nissan's Venucia (B)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan