Publications

21 Apr 2015
First Look

First Look: April 21

Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details

Keywords: Carmen Nobel & Sean Silverthorne

Research Summary

Overview

By: Vincent Pons

Professor Pons studies questions in political economy and development with the goal of understanding how democratic systems function, and how they can be improved.

He decomposes the electoral cycle into four essential steps: the factors affecting voter... View Details

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

August 5, Bazerman documents a decade of research showing how and why many leaders fail to detect critical information in their midst. "This book will help you recognize when to seek more useful View Details

Keywords: by Max H. Bazerman; Retail

11 Dec 2012
First Look

First Look: Dec. 11

what they should decide. Paper: http://hbr.org/2012/12/how-much-is-sweat-equity-worth/ar/1 When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams Authors:Polzer, Jeff, and Lisa Kwan... View Details

Keywords: Sean Silverthorne

19 Dec 2023
Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

campaign rare in its scale and unprecedented in its pace. Sizing up the nonprofit world To build a data-driven portrait of Scott’s giving, we began with a list of 1,964 recipients listed on the Yield Giving website, including 360... View Details

Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran

December 2015 (Revised May 2016)
Case

Jibo: A Social Robot for the Home

By: Jeffrey J. Bussgang and Christine Snively

In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On... View Details

Keywords: Business Development; Entrepreneurship; Applications and Software; Information Infrastructure; Business Startups; Technology Industry

July 2017 (Revised December 2018)
Case

Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era

By: Rafael Di Tella and Sarah McAra

During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment... View Details

Keywords: Populism; Elites; Income Inequality; Government and Politics; Globalization; Political Elections; News; Media; Labor; Prejudice and Bias; Public Opinion; Social Issues; Wealth and Poverty; Social Media

September 2016 (Revised January 2020)
Case

Pebble: Wearables Pioneer

By: David Yoffie and Allison Ciechanover

In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the... View Details

Keywords: Competition; Strategy; Innovation Strategy; Product; Information Technology; Technological Innovation; Business Startups; Technology Industry; United States; California

October 2021 (Revised March 2022)
Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

20 Jun 2023
Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

information, they usually understand that statistics tend to be more informative than stories.” In that case, a politician doing last minute campaigning before an election, or a business executive seeking to... View Details

Keywords: by Scott Van Voorhis

28 Jun 2011
First Look

First Look: June 28

externally hired CEOs increase the likelihood of providing guidance. Complicated Firms Authors:Lauren Cohen and Dong Lou Publication:Journal of Financial Economics (forthcoming) Abstract We exploit a novel setting in which the same piece of View Details

Keywords: Sean Silverthorne

25 Feb 2014
First Look

First Look: February 25

Download working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1999484 Consequences to Directors of Shareholder Activism By: Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan Abstract—We examine how shareholder activist View Details

Keywords: Sean Silverthorne

07 Apr 2022
Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

donations, which typically follow profits and gross domestic product, took a hit in the United States in 2020 as COVID-19 roiled the world economy. With corporate profits bouncing back, the research shows how future campaigns could appeal... View Details

Keywords: by Pamela Reynolds

18 Nov 2014
First Look

First Look: November 18

"ground game." Specifically, we look at how different types of advertising―candidates' own ads vs. outside ads―and personal selling―in the form of utilizing field offices―affect voter preferences. Further, we ask how these various View Details

Keywords: Sean Silverthorne

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

in November. While 20 percent of U.S. adults are political junkies, the rest can't spare the time, don't think their vote will matter, see no important differences among the candidates, or are turned off by the electoral process and candidates' View Details

Keywords: by John A. Quelch

31 Oct 2022
Research & Ideas

Why the Largest Minority Group Faces the Most Hate—and How to Push Back

systemic racism, the findings could inform policy approaches that prevent discrimination. Tabellini wrote the paper with Mina Cikara, associate professor of psychology at Harvard University, and Vasiliki Fouka, assistant professor of... View Details

Keywords: by Pamela Reynolds

January 2024 (Revised June 2024)
Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg

In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details