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  • 05 Jun 2019
  • Blog Post

Exploring the Beauty Industry through an Independent Project

In seeking information on beauty products prior to purchase over the last year, 67% of respondents consulted social media influencers and 59% consulted third-party product reviews. However, company View Details
  • 16 Feb 2016
  • First Look

February 16, 2016

tools can be applied. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50595 in press Proceedings of the National Academy of Sciences of the United States of America Cognitive Fatigue Influences Students' Performance on... View Details
Keywords: Sean Silverthorne
  • 2012
  • Working Paper

Prominent Job Advertisements, Group Learning and Wage Dispersion

By: Julio J. Rotemberg
A model is presented in which people base their labor search strategy on the average wage and the average unemployment duration of people who belong to their peer group. It is shown that, if the distribution of wage offers is not stationary so lower wage offers tend to... View Details
Keywords: Wages; Job Offer; Job Search; Advertising
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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

emotions so that we can understand on a moment-to-moment basis what a viewer is looking at as well as what they're feeling at any given moment," Teixeira says. "It's a way to measure attention and emotions as drivers of consumer behavior." Will these... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 2010
  • Chapter

Leadership in a Globalizing World

By: Rosabeth Moss Kanter
In this chapter, world-renowned business expert, author, and Harvard Business School professor Rosabeth Moss Kanter asks the question, "Is leadership different in a globalizing world--one of broadening horizons and burgeoning sources of ideas and supplies--than in... View Details
Keywords: Risk and Uncertainty; Globalized Firms and Management; Leadership; Research; Complexity; Diversity
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  • Research Summary

Overview

By: Shunyuan Zhang
Professor Zhang uses machine learning to address marketing problems that have arisen within the nascent sharing economy. She conducts rigorous analyses of structured and unstructured data generated by new sharing economy platforms to address important issues emerging... View Details

    Marketing Metaphoria

    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
    • 29 Apr 2013
    • Working Paper Summaries

    Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search

    Keywords: by Benjamin G. Edelman & Zhenyu Lai; Publishing; Technology
    • 30 Sep 2022
    • Blog Post

    Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

    works at Google in their Go-to-Market organization supporting the largest media advertising agencies in the world. Tell us about your life before HBS. Before HBS, I worked at HBO as a New Media Analyst in their Financial Planning and... View Details
    • January 2016 (Revised February 2016)
    • Case

    Citizens United and Corporate Speech

    By: David Moss and Marc Campasano
    The story of Citizens United began in late 2007, as leading members of the Republican and Democratic parties were preparing for the 2008 presidential primaries. Democrats expected a three-way contest in their party between Senator Barack Obama of Illinois, Senator (and... View Details
    Keywords: Rights; Internet and the Web; Political Elections; Lawsuits and Litigation; Business and Government Relations
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    • 27 Aug 2013
    • First Look

    First Look: August 27

    payments in the remaining months. Concerns about later-life income, spending flexibility, and counterparty risk are the most important self-reported motives that influence the annuitization decision. Publisher's link:... View Details
    Keywords: Sean Silverthorne
    • 26 May 2003
    • Research & Ideas

    What Your Competition is Telling You

    competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a competitor can also View Details
    Keywords: by David Stauffer

      Bharat N. Anand

      Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

      Professor Anand is an expert in digital strategy, media and... View Details

      Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television
      • June 2014
      • Article

      Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

      By: Benjamin Edelman
      Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details
      Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Transportation Industry; Information Technology Industry; Web Services Industry
      Related
      • 2021
      • Working Paper

      The Value of Data and Its Impact on Competition

      By: Marco Iansiti
      Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
      Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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      • 30 Aug 2011
      • First Look

      First Look: August 30

        PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details
      Keywords: Sean Silverthorne

        V. Kasturi Rangan

        Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

        Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
        • April 2009 (Revised April 2013)
        • Case

        Barack Obama: Organizing for America 2.0

        By: Mikolaj Jan Piskorski, Laura Winig and Aaron Smith
        Less than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The... View Details
        Keywords: Advertising Campaigns; Political Elections; Marketing Communications; Power and Influence; Social and Collaborative Networks; Internet
        Related
        • 05 Aug 2008
        • First Look

        First Look: August 5, 2008

        and the reorganization promoted more efficient matching, chiefly due to the increased ability of later matching to produce "championship" games. Download the paper: http://www.hbs.edu/research/pdf/09-010.pdf The Internalization of View Details
        Keywords: Martha Lagace
        • Web

        Marketing - Faculty & Research

        make important contributions in the future. The current economic crisis is changing consumers' current and future purchase and consumption patterns. Search engines have changed the way consumers obtain information and make decisions and they are also dramatically... View Details