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    • News  (82)
    • Research  (620)
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  • Faculty Publications  (421)

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  • All HBS Web  (809)
    • News  (82)
    • Research  (620)
    • Events  (2)
  • Faculty Publications  (421)
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  • May 2008
  • Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton
Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
  • January 2016 (Revised August 2019)
  • Case

From Preparatory Academy to National Flagship: The Evolution of Tsinghua University

By: William C. Kirby and Joycelyn W. Eby
Tsinghua University is one of the most prominent universities in China, and, increasingly, in the world. Its evolution to this position reflects the major developments in Chinese history—outward looking internationalism in the 1920s and 1930s, creative survival in the... View Details
Keywords: University Administration; University Curriculum; University Faculty; World-class Universities; Higher Education; History; Governance; Education Industry; China; Beijing
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Kirby, William C., and Joycelyn W. Eby. "From Preparatory Academy to National Flagship: The Evolution of Tsinghua University." Harvard Business School Case 316-141, January 2016. (Revised August 2019.)
  • Research Summary

Evolution of firm structure in vertical specialized technology supply chains

By: Willy C. Shih
The global market in many everyday products has been transformed by the internationalization of production.  In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details
Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; China
  • May 2020 (Revised August 2022)
  • Teaching Note

Direct to Consumer Brands

By: Sunil Gupta
In recent years, we have seen a dramatic rise of direct-to-consumer (DTC) brands. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations... View Details
Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change; Consumer Behavior
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Gupta, Sunil. "Direct to Consumer Brands." Harvard Business School Teaching Note 520-118, May 2020. (Revised August 2022.)
  • July 2008 (Revised April 2009)
  • Background Note

Horizontal Specialization and Modularity in the Semiconductor Industry

By: Willy C. Shih, Chintay Shih and Chen-Fu Chien
Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It... View Details
Keywords: Customer Value and Value Chain; Intellectual Property; Industry Structures; Horizontal Integration; Semiconductor Industry
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Shih, Willy C., Chintay Shih, and Chen-Fu Chien. "Horizontal Specialization and Modularity in the Semiconductor Industry." Harvard Business School Background Note 609-001, July 2008. (Revised April 2009.)
  • Summer 2021
  • Article

The Cost and Evolution of Quality at Cipla Ltd, 1935–2016

By: Muhammad H. Zaman and Tarun Khanna
This article examines the evolution of Indian pharmaceutical manufacturer Cipla towards producing drugs that met the quality standards of European and U.S. regulators. It employs new research in Cipla’s corporate archives, the Creating Emerging Markets database, and... View Details
Keywords: Cipla; Pharmaceuticals; Drug Quality; Generics; Quality; Standards; Information Technology; Cost; Organizational Culture; Business History; Pharmaceutical Industry; India
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Zaman, Muhammad H., and Tarun Khanna. "The Cost and Evolution of Quality at Cipla Ltd, 1935–2016." Business History Review 95, no. 2 (Summer 2021): 249–274.
  • February 2004
  • Supplement

Jack Welch at GE: 1981-2001 - The Evolution of a Chief Executive

By: Joseph L. Bower
A series of video clips of Jack Welch from 1981 to 2001 shows his development as a leader, the evolution of his management approach, and his consistency. View Details
Keywords: Leadership Development; Electronics Industry
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Bower, Joseph L. "Jack Welch at GE: 1981-2001 - The Evolution of a Chief Executive." Harvard Business School Video Supplement 304-809, February 2004.
  • 2012
  • Working Paper

An Outside-Inside Evolution in Gender and Professional Work

By: Lakshmi Ramarajan, Kathleen McGinn and Deborah Kolb
We study the process by which a professional service firm reshaped its activities and beliefs over nearly two decades as it adapted to shifts in the social discourse regarding gender and work. Analyzing archival data from the firm over eighteen years and... View Details
Keywords: Professional Service Firms; Social Institutions; Organizational Learning; Organizational Change and Adaptation; Employment; Gender; Society; Service Industry
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Ramarajan, Lakshmi, Kathleen McGinn, and Deborah Kolb. "An Outside-Inside Evolution in Gender and Professional Work." Harvard Business School Working Paper, No. 13-051, November 2012. (Work in progress for requested submission, Research in Organizational Behavior.)
  • February 1986 (Revised March 1990)
  • Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)

By: David A. Garvin
In the (A) case, Copeland had to choose between focusing its Sidney plant by product line or by manufacturing process. Now that it has made that decision, a plant layout must be selected from two alternatives. View Details
Keywords: Factories, Labs, and Plants; Decisions; Product; Production; Design; Strategy; Manufacturing Industry; Ohio
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Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)." Harvard Business School Supplement 686-089, February 1986. (Revised March 1990.)
  • May 1998
  • Teaching Note

RCI Master Distributor: Evolution of Supplier Relationships TN

By: V. Kasturi Rangan
Teaching Note for (9-595-001). View Details
Keywords: Distribution Industry
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Rangan, V. Kasturi. "RCI Master Distributor: Evolution of Supplier Relationships TN." Harvard Business School Teaching Note 598-149, May 1998.
  • September 2003 (Revised February 2004)
  • Case

Alessi: Evolution of an Italian Design Factory (C)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
Keywords: Design; Consumer Products Industry; Italy
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Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (C)." Harvard Business School Case 504-020, September 2003. (Revised February 2004.)
  • 19 Feb 2010
  • Working Paper Summaries

The Evolution of Science-Based Business: Innovating How We Innovate

Keywords: by Gary P. Pisano
  • January 2019 (Revised June 2019)
  • Technical Note

U.S. Commercial Health Insurance Industry

By: Susanna Gallani, Mary Witkowski and Harry B. Wolberg
This note describes the role of commercial payers in the U.S. healthcare industry. We begin with a review of the historical evolution of commercial payers and their role in the market, from the beginning to the Affordable Care Act and beyond. Every wave of reforms in... View Details
Keywords: Health Care and Treatment; Insurance; Governing Rules, Regulations, and Reforms; Organizational Change and Adaptation; Health Industry; Health Industry; United States
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Gallani, Susanna, Mary Witkowski, and Harry B. Wolberg. "U.S. Commercial Health Insurance Industry." Harvard Business School Technical Note 119-064, January 2019. (Revised June 2019.)
  • October 1999 (Revised November 1999)
  • Case

Wit Capital: Evolution of the Online Investment Bank

Wit Capital brings democracy to the IPO process via the World Wide Web. This case encourages debate about the role service will play in this technology-intermediated investment bank and the sources and sustainability of its competitive advantage. View Details
Keywords: Initial Public Offering; Service Delivery; Competitive Advantage; Investment Banking; Web; Banking Industry
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Hallowell, Roger H., and Tonicia C. Hampton. "Wit Capital: Evolution of the Online Investment Bank." Harvard Business School Case 800-145, October 1999. (Revised November 1999.)
  • September 2003 (Revised January 2004)
  • Case

Alessi: Evolution of an Italian Design Factory (D)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
Keywords: Design; Consumer Products Industry
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Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (D)." Harvard Business School Case 504-022, September 2003. (Revised January 2004.)
  • June 2006 (Revised July 2009)
  • Case

MassMEDIC: The Massachusetts Medical Device Industry Council

By: Willis M. Emmons III, Michael E. Porter and Spencer Wallace
Set in 2004, as Massachusetts Medical Device Industry Council (MassMEDIC) President Tom Sommer contemplates the future direction of a successful medical device cluster association. Focuses on the formation of cluster organizations and their roles and effectiveness,... View Details
Keywords: Economic Growth; Industry Clusters; Nonprofit Organizations; Social and Collaborative Networks; Cooperation; Massachusetts
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Emmons, Willis M., III, Michael E. Porter, and Spencer Wallace. "MassMEDIC: The Massachusetts Medical Device Industry Council." Harvard Business School Case 706-498, June 2006. (Revised July 2009.)
  • October 2024
  • Case

Parexel: Scaling Up and Industry Dynamics

By: Regina E. Herzlinger and Ben Creo
Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details
Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry
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Herzlinger, Regina E., and Ben Creo. "Parexel: Scaling Up and Industry Dynamics." Harvard Business School Case 325-046, October 2024.
  • Article

The Evolution of Science-Based Business: Innovating How We Innovate

By: Gary P. Pisano
Science has long been connected to innovation and to business. As early as the late 19th century, chemical companies, realizing the commercial potential of science, created the first industrial research laboratories. During much of the 20th century, large-scale... View Details
Keywords: Entrepreneurship; Governance; Innovation and Management; Risk Management; Research and Development; Science-Based Business; Commercialization
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Pisano, Gary P. "The Evolution of Science-Based Business: Innovating How We Innovate." Special Issue on Management Innovation—Essays in the Spirit of Alfred D. Chandler. Industrial and Corporate Change 19, no. 2 (April 2010): 465–482.
  • fall 2008
  • Article

The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market

By: Kenneth A. Froot
In this paper, I provide evidence concerning the imperfections in the reinsurance market. I try to get at some of the root causes of these imperfections, e.g., the behavior of ratings firms and the agency problems associated with the corporate form of ownership. I also... View Details
Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry
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Froot, Kenneth A. "The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market." Risk Management and Insurance Review 11, no. 2 (fall 2008): 281–294.
  • November 2001 (Revised September 2004)
  • Case

Evolution of Treatment, The: The Case of Diabetes

By: Richard M.J. Bohmer, Jeffrey D. Street and Laura Feldman
Scientific knowledge surrounding diabetes mellitus has grown over the last century to include its cause, treatment, and prevention strategies. However, the type and level of care that patients receive is suboptional. This case examines the forces in industry,... View Details
Keywords: Policy; Health Care and Treatment; Innovation and Management; Knowledge Use and Leverage; Management; Management Analysis, Tools, and Techniques; Health Industry
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Bohmer, Richard M.J., Jeffrey D. Street, and Laura Feldman. "Evolution of Treatment, The: The Case of Diabetes." Harvard Business School Case 302-023, November 2001. (Revised September 2004.)
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