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- 01 Jun 2005
- News
New Magazine Makes Its Mark
challenge — and their greatest opportunity. Avid readers, it seems, can’t be defined and targeted with the same laser-like precision that aids purveyors of products like toothpaste or plasma TVs. “We are so much different from a... View Details
- 01 Dec 2019
- News
Making Eco Easy
vision.” Each $2 tablet makes 20 ounces of nontoxic solution that has proven cleaning power. “One of the goals is to make sure that our products perform well in third-party independent testing, and we’re... View Details
Keywords: Jennifer Gillespie
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Shapiro taught a wide variety of MBA courses, among them Industrial Marketing, Sales Management, Creative Marketing Strategy, and Integrated Product Line Management. He also taught in many Executive Education programs and held various... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and most challenging parts of... View Details
- 01 Dec 2018
- News
Trade Off
where is it from? By trying to manage trade flows in any specific product through tariffs or barriers, you will affect many other elements with effects that are difficult to predict. SR: For millennia, most trade was either in raw... View Details
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as action figures, arts and crafts,... View Details
Keywords: Julia Hanna
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
States and from international markets and skyrocketing production costs pose huge challenges to the movie industry. Film- production costs alone, Vogel pointed out, have risen 9.5 percent annually since... View Details
Keywords: Paula Maute
- 01 Sep 2013
- News
Passion & Purpose
to become Brazil's largest investment bank. Today the Baker Scholar runs JGP, one of Brazil's leading independent asset management firms. JGP has delivered positive returns every year since its 1998 inception. Thomas A. James, MBA 1966... View Details
- 01 Mar 2019
- News
Alumni and Faculty Books for March 2019
So you feel good, lose the baby weight, and are more present, while raising thriving children—in an entirely do-able, time-saving, with-you-in-the-trenches way. Confessions of a Christian by Art Hilsinger (MBA 1952) Independently... View Details
- 26 Jun 2025
- News
The Vinyl Revival
interesting challenge and also an opportunity. Myself, I was getting burned out on working on digital products and keeping people glued to their phones, and so to have the chance to pivot into something where I could demonstrate I could... View Details
- 01 Apr 1997
- News
Facing the Music
actually released in 1995. The year brought no major new musical genre to generate album sales the way rap and alternative rock had in previous years. "Product returns from financially pinched retailers were very heavy last year, affecting both major and View Details
Keywords: Marguerite Rigoglioso
- 01 Oct 2000
- News
Books
concept of modularity -- the building of complex products from smaller subsystems that can be designed independently yet function together as a whole. It was modularity, the authors assert, that freed... View Details
- 01 Dec 1999
- News
The Way You See It
observed that "the automobile has provided the means for people to work collectively and live separately, allowing them to choose where they will live, work, and socialize like no other product does. This View Details
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
his MBA, Sagansky spent a year as an analyst at CBS in New York before heading to the West Coast, where he worked at NBC and then with an independent production company. In 1982, he found himself back at... View Details
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
company's long-term viability. The strategy paid off, with sales jumping well over 50 percent in the first year alone. Under intense scrutiny, Gerstner then reversed a plan to split IBM into independently operated "Baby Blues," choosing... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and deliver flawless services and... View Details
- 01 Sep 2003
- News
Patrick Moreton
discrimination and product bundling. After graduating from HBS as a Baker Scholar, he worked as a Charles M. Williams Research Fellow at the School from 1991 to 1993, writing more than a dozen cases on finance, business ethics, and... View Details
- 01 Jun 2023
- News
Alumni and Faculty Books
Paris, and gut-wrenching loss, all before Lewis shockingly commandeers a multibillion-dollar, multinational conglomerate and leads it with aplomb. You ’ll learn how she dealt with her husband’s untimely death at the age of 50 and how she managed to raise two View Details
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
complete profile. As Yahoo! president, entrepreneur Sue Decker led the company’s global business operations, including sales, product, product marketing, and distribution. Since leaving Yahoo! in April 2009, she spent the past academic... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(MBA 1976) Independently published This book is for anyone earning a living, or students preparing to do so, in an increasingly chaotic world of work. It’s a world in which, for many, the uncertainty regarding a financially comfortable... View Details