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  • January 1997 (Revised June 1997)
  • Case

Corporate New Ventures at Procter & Gamble

By: Teresa M. Amabile and Dean Whitney
Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details
Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio
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  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

subtle tweaks to everything from varying shades of color to alternative placement of links and menu options for booking properties. It’s part of an innovative culture of experimentation that pervades every aspect of how the company... View Details
Keywords: by Michael Blanding
  • Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg
This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details
Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention
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  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

finding that incremental innovation is not enough. The good news is that these disruptive shifts are the perfect place to search for opportunities. The key is knowing where to look, how to interpret what you... View Details
Keywords: by Lynda M. Applegate
  • 2022
  • Working Paper

Are Experts Blinded by Feasibility?: Experimental Evidence from a NASA Robotics Challenge

By: Jacqueline N. Lane, Zoe Szajnfarber, Jason Crusan, Michael Menietti and Karim R. Lakhani
Resource allocation decisions play a dominant role in shaping a firm’s technological trajectory and competitive advantage. Recent work indicates that innovative firms and scientific institutions tend to exhibit an anti-novelty bias when evaluating new projects and... View Details
Keywords: Evaluations; Novelty; Feasibility; Field Experiment; Resource Allocation; Technological Innovation; Competitive Advantage; Decision Making
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  • 2021
  • Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti
Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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  • 29 Sep 2009
  • First Look

First Look: September 29

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1475725 Breakthrough Inventions and Migrating Clusters of Innovation Author:William R. Kerr Abstract We investigate the speed at which clusters of invention for a technology migrate... View Details
Keywords: Martha Lagace
  • 2016
  • Book

Lead and Disrupt: How to Solve the Innovator's Dilemma

By: Charles A. O'Reilly and Michael Tushman
In the past few years, a number of well-known firms have failed—think of Blockbuster, Kodak, and RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth:... View Details
Keywords: Organizational Change and Adaptation; Disruptive Innovation; Innovation and Management
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  • September 2002
  • Case

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

By: H. Kent Bowen and Jonathan P Groberg
Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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  • September 2021 (Revised March 2024)
  • Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen
Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details
Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland
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  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

created through radical diversification is very different from that required for incremental diversification efforts. Our findings have important implications for studying how innovation is structurally... View Details
Keywords: Martha Lagace
  • January 2020 (Revised July 2020)
  • Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Advertising Industry; Information Industry; United States
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  • 11 May 2020
  • Op-Ed

Immigration Policies Threaten American Competitiveness

It is no secret that immigration has reshaped American innovation. Immigrants are the backbone of America’s most innovative industries, provide a quarter of our patent applications, and are numerous among our science and engineering superstars. Taken from World... View Details
Keywords: by William R. Kerr
  • Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients.  Long-term success in a professional service firm requires obtaining and developing the right... View Details

  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

innovate if they are going to maintain their edge, or maintain their existence at all. "For the University as well as for the economy and our nation, the importance of innovation cannot be... View Details
Keywords: by Michael Blanding
  • 20 Aug 2024
  • Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Entertainment & Recreation
  • 17 Nov 2015
  • First Look

November 17, 2015

Societal and Political Dimensions of Innovation Innovation and Business Growth By: Kerr, William R. Abstract—Innovation and the pursuit of new business opportunities are essential for growth at the firm... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

opportunities and elicit strategic responses by focal firms. We develop theory and provide empirical evidence of how innovative activity changes in response to product recalls in the U.S. medical device industry. Focal firm recalls slow... View Details
Keywords: Dina Gerdeman
  • 10 Apr 2012
  • First Look

First Look: April 10

  PublicationsHow Will You Measure Your Life? Authors:Clayton M. Christensen, James Allworth, and Karen Dillon Publication:HarperBusiness, forthcoming Abstract In 2010 world-renowned innovation expert Clayton M. Christensen gave a... View Details
Keywords: Carmen Nobel
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

access to therapies in low- and middle-income countries, told the BiGS Fix: “It is no longer acceptable that these highly innovative medicines and vaccines are only available to high-income countries. The rationale for this dichotomy is... View Details
Keywords: by Esther Schrader; Pharmaceutical; Health