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Show Results For
- All HBS Web
(2,470)
- People (7)
- News (475)
- Research (1,665)
- Events (16)
- Multimedia (6)
- Faculty Publications (654)
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- October 1990 (Revised June 1992)
- Case
Direct Product Profitability at Hannaford Brothers Co.
By: Walter J. Salmon
Concerns the pioneering use of a method of accounting in retailing which takes into account not only sales and the cost of goods sold but, at the item level, all of the variable costs associated with each item that is sold. Focuses on the strengths and weaknesses of... View Details
Salmon, Walter J. "Direct Product Profitability at Hannaford Brothers Co." Harvard Business School Case 591-002, October 1990. (Revised June 1992.)
- 07 Nov 2014
- News
How Smart, Connected Products Are Transforming Competition
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the degree of uncertainty in... View Details
Keywords: by John Quelch
- 13 Jul 2011
- Research & Ideas
Experimental Researcher Helps Improve Health Care in Zambia
interest in global health to the realization that an estimated 13 million people die each year for lack of low-cost products that could save their lives. Over the past seven years, she has conducted research projects in Zambia aimed at... View Details
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
six months. Medtech product development teams typically focus on a single product category or line, allowing them to apply their expertise more efficiently. However, recalls force these teams to shift their... View Details
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
effort to improve sales of its milk shakes. (In this example, both the company and the product have been disguised.) Its marketers first defined the market segment by product—milk shakes—and then segmented... View Details
- Awards
POMS College of Behavioral Operations Junior Scholar Paper Competition
"Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift" with Matthew DosSantos DiSorbo was awarded the 2024 Junior Scholar Paper Competition Prize from the College of Behavioral Operations at the Production and Operations Management Society... View Details
- 31 Aug 2009
- Research & Ideas
Why Competition May Not Improve Credit Rating Agencies
competition is really the right medicine. "Competition in the ratings industry has been increasing, and there have been calls for yet more competition. Whether competition is likely to reduce quality or improve it has been... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
Hilfiger. But chairman Marjorie Yang doesn’t spend much time talking about apparel anymore. Instead, she’s talking about the importance of improving the livelihood of workers (which reduces turnover) and reducing water and electricity use... View Details
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
- March 2021
- Teaching Note
Performance Improvement Consulting and Hi-R-Me: Making Sales Calls
Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
- 05 Jul 2004
- What Do You Think?
Work-Life: Is Productivity in the Balance?
Summing Up This month's column sought to pose a trade-off between improved work-life balance and productivity. In general, many among the large number of respondents rejected the notion. As Brian O'Leary put it, " ... finding a... View Details
Keywords: by James Heskett
- January 1982 (Revised November 1982)
- Case
General Foods: Productivity Measurement Program
By: Robert H. Hayes and Kim B. Clark
Hayes, Robert H., and Kim B. Clark. "General Foods: Productivity Measurement Program." Harvard Business School Case 682-072, January 1982. (Revised November 1982.)
- March 1995
- Case
Procter & Gamble: Improving Consumer Value Through Process Redesign
The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut... View Details
Keywords: Technology; Organizational Change and Adaptation; Customer Value and Value Chain; Consumer Products Industry
McKenney, James L., and Theodore H. Clark. "Procter & Gamble: Improving Consumer Value Through Process Redesign." Harvard Business School Case 195-126, March 1995.
- Web
Product Management - Course Catalog
HBS Course Catalog Product Management Course Number 1765 Senior Lecturer Sara McKinley Torti Spring; Q3; 1.5 credits Career Focus: This half course provides an introduction to product management, focused... View Details
- 13 Jan 2016
- Research & Ideas
The Problem with Productivity of Multi-Ethnic Teams
result.” Co-ethnic teams more productive As Pons and his co-researchers analyzed the data, however, they found a disturbing result about the ethnic makeup within teams. Those canvassing teams made up of two people of different ethnicities... View Details
Keywords: by Michael Blanding
- 09 Aug 2017
- Sharpening Your Skills
Productivity Tips You Probably Haven't Considered Before
Unexpected Breaks Let You Rest, but Not Lose Focus Work breaks are usually considered as a necessary evil—inevitable but nonproductive. This study shows that properly structured breaks maintaining employee attention can actually yield post-break View Details
Keywords: by Sean Silverthorne