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    • All HBS Web  (632)
      • Faculty Publications  (72)

      Impression ManagementRemove Impression Management →

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      • July 2004 (Revised July 2020)
      • Case

      Hines Goes to Rio

      By: Arthur I Segel and Ricardo Reisen De Pinho
      The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details
      Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)
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      Segel, Arthur I., and Ricardo Reisen De Pinho. "Hines Goes to Rio." Harvard Business School Case 805-001, July 2004. (Revised July 2020.)
      • June 2003 (Revised October 2006)
      • Case

      George McClelland at KSR (A)

      By: Joshua D. Margolis, Ayesha Kanji and Wan Wong
      George McClelland accepts a position as the chief administrative officer/chief operating officer at Kendall Square Research (KSR), a fledgling computer company that is taking its promising parallel computer technology to market. McClelland is a veteran of the computer... View Details
      Keywords: History; Technological Innovation; Leadership; Business History; Accounting; Problems and Challenges; Business Strategy; Growth and Development; Computer Industry; Technology Industry
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      Margolis, Joshua D., Ayesha Kanji, and Wan Wong. "George McClelland at KSR (A)." Harvard Business School Case 403-163, June 2003. (Revised October 2006.)
      • February 2003
      • Background Note

      Leading Teams

      By: Jeffrey T. Polzer
      This note which describes the architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams... View Details
      Keywords: Communication; Decision Making; Leadership; Managerial Roles; Performance Effectiveness; Groups and Teams
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      Polzer, Jeffrey T. "Leading Teams." Harvard Business School Background Note 403-094, February 2003.
      • February 2003
      • Background Note

      Identity Issues in Teams

      By: Jeffrey T. Polzer and Hillary Anger Elfenbein
      This note explains how identity dynamics underlie many of the observable interpersonal problems that team members encounter, ranging from lack of participation and low involvement to misunderstandings and dysfunctional emotional conflict. It provides a framework for... View Details
      Keywords: Framework; Managerial Roles; Outcome or Result; Performance Effectiveness; Groups and Teams; Conflict and Resolution; Emotions; Identity
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      Polzer, Jeffrey T., and Hillary Anger Elfenbein. "Identity Issues in Teams." Harvard Business School Background Note 403-095, February 2003.
      • November 2002 (Revised May 2006)
      • Case

      Forest Stewardship Council

      By: James E. Austin and Ezequiel Reficco
      In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in... View Details
      Keywords: Finance; Corporate Governance; Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Competitive Strategy
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      Austin, James E., and Ezequiel Reficco. "Forest Stewardship Council." Harvard Business School Case 303-047, November 2002. (Revised May 2006.)
      • 2002
      • Book

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

      By: Rakesh Khurana
      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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      Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
      • April 1999
      • Case

      Steve Perlman and WebTV (A)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.
      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
      • winter 1998
      • Article

      Impression Management in Computer-based Interviews: The Effects of Input Modality, Output Modality, and Distance

      By: Y. Moon
      Keywords: Management; Technology
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      Moon, Y. "Impression Management in Computer-based Interviews: The Effects of Input Modality, Output Modality, and Distance." Public Opinion Quarterly 62, no. 4 (winter 1998): 610–622.
      • October 1993 (Revised September 1996)
      • Case

      BANC ONE - 1993

      By: Hugo Uyterhoeven and Myra M. Hart
      From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details
      Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States
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      Uyterhoeven, Hugo, and Myra M. Hart. "BANC ONE - 1993." Harvard Business School Case 394-043, October 1993. (Revised September 1996.)
      • December 1984
      • Case

      Expense Tracking System at Tiger Creek

      By: Shoshana Zuboff
      Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
      Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry
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      Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
      • Forthcoming
      • Article

      Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

      By: Rebecca Karp and Siobhan O'Mahony
      Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
      Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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      Karp, Rebecca, and Siobhan O'Mahony. "Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap." Organization Science (forthcoming). (Pre-published online April 15, 2025.)
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