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- All HBS Web (123)
- Faculty Publications (36)
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- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 21 Feb 2017
- First Look
First Look at New Research: February 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=51662 Integrated Strategy: Residual Market Imperfections as the Foundation of Sustainable Competitive Advantage By: Oberholzer-Gee, Felix, and Dennis A. Yao... View Details
Keywords: Carmen Nobel
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and... View Details
Keywords: Re: Multiple Faculty
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
between a hospital's focus on both conformance and experiential dimensions of quality and their impact on financial and clinical outcomes. Imperfect Information, Patent Publication, and the Market for Ideas... View Details
Keywords: by Staff
- 23 Jul 2013
- First Look
First Look: July 23
http://global.oup.com/academic/product/the-oxford-handbook-of-offshoring-and-global-employment-9780199765904;jsessionid=ED4AD048AB53EE6A416F900D0D5B42AE?cc=us&lang=en& 2013 pub Market Imperfections... View Details
Keywords: Anna Secino
- 21 Jul 2014
- Research & Ideas
Is a Gap in Small-Business Credit Holding Back the American Economy?
effect on small business job creation, and thus, the jobs gap overall. Although there is no way to accurately measure the gap in this market, the evidence strongly suggests an imperfect market and acute... View Details
- 02 Nov 2010
- First Look
First Look: November 2, 2010
Ceilings, Floors, and Imperfect Calibration Authors:F. Gino, Z. S. Sharek, and D. A. Moore Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract Prior research has claimed that people exaggerate... View Details
Keywords: Sean Silverthorne
- 05 Dec 2005
- What Do You Think?
Is Growth Good?
decade. These are the growth numbers that move markets. Is it possible that they could well lull one into a false sense of satisfaction and security? After all, GDP is an imperfect measure at best. For example, it goes up when a nation... View Details
Keywords: by James Heskett
- 12 Jan 2004
- What Do You Think?
How Should We Think About the Exportation of Jobs?
generally came down in support of the free exportation of jobs, regardless of how imperfect labor markets are in comparison with markets for capital, goods, and services. Those... View Details
Keywords: by James Heskett
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that "We human beings are View Details
Keywords: by Jim Heskett
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
concluded that alternative packaging solutions weren’t as green as they purported to be if they didn’t perform well in their main function: storing and preserving the food they contained. Recognizing they would need to use plastic packaging if they were to View Details
Keywords: by Ranjay Gulati
- 08 Jul 2014
- First Look
First Look: July 8
Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing... View Details
Keywords: Carmen Nobel
- 08 Mar 2011
- First Look
First Look: March 8
empirical evidence that multi-homing advertisers are larger than single-homing advertisers. We then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details
Keywords: Martha Lagace
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
surprises for new CEOs arise from time and knowledge limitations—there is so much to do in complex new areas, with imperfect information and never enough time. Others stem from unexpected and unfamiliar new roles and altered professional... View Details
- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
very reluctant to share ownership of advanced technologies with local partners in countries with imperfect IPR. Governments of more advanced countries also should be interested in our findings since they often push countries with weak IPR... View Details
Keywords: by Cynthia Churchwell
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
managing successfully in an environment of uncertainty." As for what this means for educators, Joseph Holt believes that "economics and management will be taught even more effectively the more accurately they reflect a human reality that is more complex and... View Details
Keywords: by Jim Heskett
- 18 Feb 2015
- First Look
First Look: February 18
effects of an imperfect legal system, and social norms of fairness. We illustrate our arguments with examples from practice. Publisher's link: http://onlinelibrary.wiley.com.ezp-prod1.hul.harvard.edu/doi/10.1002/smj.2303/full February... View Details
Keywords: Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
business is simplistic, said Reinhardt. Companies always operate based on imperfect information about their competitive arena. To succeed as a viable concern with an environmental conscience, "you have to look deeper. And look... View Details
Keywords: by Martha Lagace