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  • All HBS Web  (1,754)
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    • News  (348)
    • Research  (1,125)
    • Events  (11)
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  • All HBS Web  (1,754)
    • People  (4)
    • News  (348)
    • Research  (1,125)
    • Events  (11)
    • Multimedia  (4)
  • Faculty Publications  (462)
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  • July 2003 (Revised April 2005)
  • Case

Branding Citigroup's Consumer Business

By: Rohit Deshpande and Carin-Isabel Knoop
In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Relationship Management; Decisions; Asset Management; Investment Banking; Management Teams; Brands and Branding; Relationships; Business and Shareholder Relations; Banking Industry; United States
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Deshpande, Rohit, and Carin-Isabel Knoop. "Branding Citigroup's Consumer Business." Harvard Business School Case 504-023, July 2003. (Revised April 2005.)
  • 05 Mar 2019
  • Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Consumer Products; Consumer Products; Consumer Products
  • 2025
  • Working Paper

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan
Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details
Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry
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Cheng, Mengjie (Magie), Elie Ofek, and Hema Yoganarasimhan. "The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand." Harvard Business School Working Paper, No. 25-014, July 2024. (Revised June 2025.)

    Moving Forward: The Future of Consumer Credit and Mortgage Finance

    The recent collapse of the mortgage market revealed fractures in the credit... View Details

    • 2020
    • Working Paper

    Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

    By: Chiara Farronato, Jessica Fong and Andrey Fradkin
    Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
    Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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    Farronato, Chiara, Jessica Fong, and Andrey Fradkin. "Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger." NBER Working Paper Series, No. 28047, November 2020.
    • Article

    Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

    By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
    Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
    Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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    John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
    • November 2004
    • Case

    The Electronic Product Code: Future Impact on the Global Food System

    By: Ray A. Goldberg and James Weber
    The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
    Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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    Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
    • 25 Sep 2000
    • Research & Ideas

    More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

    drives. CB: Ultimately, though, the power of modularity does not lie simply in the creation of financial option value and the ensuing impact on... View Details
    Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products
    • 2011
    • Working Paper

    Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

    By: David F. Drake
    In an experimental newsvendor setting we investigate three phenomena: Level behavior — the decision-maker's average ordering tendency; adjustment behavior — the tendency to adjust period-to-period order quantities; and observation bias — the tendency to let the degree... View Details
    Keywords: Cost; Consumer Behavior; Decision Making; Prejudice and Bias; Profit
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    Drake, David F. "Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior." Harvard Business School Working Paper, No. 12-042, December 2011.
    • 17 Aug 2009
    • Research & Ideas

    Quantifying the Economic Impact of the Internet

    The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals... View Details
    Keywords: by John Quelch; Advertising; Publishing
    • 30 Sep 2021
    • Blog Post

    Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

    Strategy and Sustainability Manager. In her role, Krantz worked closely with the leadership team on building strategic partnerships that could further the company’s mission of sustainability. “I loved what... View Details
    Keywords: Retail
    • January 2014 (Revised June 2014)
    • Case

    23andMe: Genetic Testing for Consumers (A)

    By: John A. Quelch and Margaret L. Rodriguez
    On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
    Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
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    Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
    • Research Summary

    Innovations in Logistics: The Impact of Channel Coordination

    By: Janice H. Hammond
    Roy D. Shapiro (with Janice H. Hammond and Marshall L. Fisher) is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend... View Details
    • October 2009
    • Article

    Shaping Online Consumer Choice by Partitioning the Web

    By: Jolie M. Martin and Michael I. Norton
    This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
    Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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    Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
    • 28 Jul 2010
    • News

    Wrongful dismissal; consumers like underdogs, too

    • 01 Jun 2002
    • News

    Ads Improve Consumer Decisions

    Results, published in a recent working paper, showed that the number of promotional spots viewed had a positive impact on the “match” between viewer and show. Essentially, the... View Details
    Keywords: Laura Singleton (MBA 1988)
    • February 2009 (Revised September 2010)
    • Case

    JWT China: Advertising for the New Chinese Consumer

    By: Elisabeth Koll
    This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China
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    Koll, Elisabeth. "JWT China: Advertising for the New Chinese Consumer." Harvard Business School Case 809-079, February 2009. (Revised September 2010.)
    • February 2001
    • Case

    PlanetFeedback: The Voice of One ... The Power of Many (A)

    By: James L. Heskett
    The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
    Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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    Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
    • 02 Sep 2010
    • News

    Disputing wrongful dismissal; consumers like underdogs, too

    • 29 Aug 2023
    • News

    Helping Consumers Decarbonize their Purchases

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
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