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  • All HBS Web  (196)
    • News  (46)
    • Research  (116)
  • Faculty Publications  (22)

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  • All HBS Web  (196)
    • News  (46)
    • Research  (116)
  • Faculty Publications  (22)
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  • 17 Sep 2024
  • HBS Case

The Climate Targets Leaders Need to Know as Regulations Loom

concerned investors, activists, and customers. The European Union’s Corporate Sustainability Reporting Directive (CSRD) requires large publicly-listed companies in Europe to annually disclose their greenhouse gas emissions, starting in... View Details
Keywords: by Rachel Layne
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

aspect of doing business must be completely rethought for both short-term survival and long-term advantage—and CEOs are profoundly aware of that. We want to share with you both high-level findings about the sleep-robbing concerns of... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 30 Jun 2003
  • Research & Ideas

Computer Security is For Managers, Too

tracking configuration changes will pay off over the long run. As many companies discovered with quality management and industrial safety programs, perceptions of tradeoffs between security and productivity are often incorrect. Security View Details
Keywords: by Robert D. Austin & Christopher A.R. Darby
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

skillful pilot. In casual conversation, writes Seymour M. Hersh in the New Yorker, Prevost happened to ask the student if he was Muslim, which drew the reply "I am nothing." "He sort of flushed," Prevost told Hersh. "It wasn't the right... View Details
Keywords: by Michael Wheeler
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2007
  • Research & Ideas

Management Education’s Unanswered Questions

a Corporate Savior: The Irrational Quest for Charismatic CEOs. I focused on understanding the processes by which CEOs were selected—in particular the phenomenon of outsider CEO succession. In the conclusion I wrote a bit about the role of business schools in... View Details
Keywords: by Martha Lagace; Education
  • 06 Jul 2009
  • Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

occupations—management, medicine, law enforcement, and addiction counseling—and noticed three surprising patterns that cut across all four occupations. First, in contrast to the stereotypical image of an emotionally numb performer... View Details
Keywords: by Martha Lagace
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

posted prices due to reduced price competition. However, a negative price image is again a myth because it does not distinguish between highly valued loyal consumers and less valued switchers. While the price View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in... View Details
Keywords: by Richard Bierck; Retail
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details
Keywords: by Sean Silverthorne
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty. Most Popular Articles 1. Creating a Positive Professional Image (2005) In today's diverse... View Details
Keywords: by Staff
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning... View Details
Keywords: by Martha Lagace
  • 10 Feb 2014
  • HBS Case

Stressing Safety in South Africa’s Platinum Mines

the required Leadership and Organizational Behavior course (commonly known as LEAD), which focuses on how managers become effective leaders by addressing the human side of the enterprise. The Elements Of The Case Click on image to enlarge... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

good,” says Teodorescu. Much of the earliest applications of machine learning concerned language. At the birth of the field in the 1940s, British mathematician Alan Turing conceived the abstract grammars to analyze texts and describe... View Details
Keywords: by Michael Blanding; Information Technology
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

In the past decade, physician burnout has evolved from a serious concern to a troubling epidemic, affecting 50 percent of physicians and physicians-in-training. Excessive workloads, process inefficiencies, and administrative burdens... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 24 Oct 2024
  • Research & Ideas

With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support

the job? Do most employers even realize some workers are having a hard time? Fuller: First of all, employees in most companies only go to their boss or to their company to discuss a caregiving issue as a last resort. Their concern is: If... View Details
Keywords: by Christine Pazzanese, Harvard Gazette
  • 31 Oct 2017
  • Op-Ed

Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers

acceptance is decreased respect for everyone in their O category. The dating market. Sometimes unmarried women hide their concerns and competence because they do not want to appear to compete with potential dating partners. But... View Details
Keywords: by Rosabeth Moss Kanter
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

our personal computers. In an effort to shape our individual images through the use of networking devices, we are nevertheless disclosing many things about ourselves that can be employed by clever marketers in ways that appear to violate... View Details
Keywords: by James Heskett
  • 27 Nov 2006
  • Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

image of invulnerability by putting on a guise of being technically infallible, which meant refusing to admit to or reveal evidence of failures, mistakes, or lack of knowledge. In the emotional realm, presenting oneself as emotionally... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
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