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  • All HBS Web  (5,397)
    • People  (32)
    • News  (1,971)
    • Research  (2,517)
    • Events  (20)
    • Multimedia  (89)
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← Page 4 of 5,397 Results →
  • 02 Oct 2018
  • Video

Klarman Hall: Bringing Ideas Together

  • Web

Business of Ideas - Course Catalog

HBS Course Catalog Business of Ideas Course Number 1161 Professor Caroline Elkins Fall; Q2; 1.5 credits Course Overview: Today, ideas matter more than ever. Idea generators –... View Details
  • 24 Feb 2014
  • News

A Capital Idea for Small Business

managements, and form groups around common interests." "I like the idea of the crowd vetting ideas, and determining winners and losers by voting with their capital," says McGee. "This project got its start back in 2011. I had been... View Details
Keywords: Robert S. Benchley; crowd-funding; online communities; Finance; Securities, Commodities, and Other Financial Investments; Finance
  • 30 Jan 2024
  • News

‘Intrinsic Joy’ Sparks Ideas Better than Cash

  • November 2014
  • Article

Evidence on Self-Stereotyping and the Contribution of Ideas

By: Katherine Baldiga Coffman
We use a lab experiment to explore the factors that predict an individual's decision to contribute her idea to a group. We find that contribution decisions depend upon the interaction of gender and the gender stereotype associated with the decision-making domain:... View Details
Keywords: Groups and Teams; Decision Choices and Conditions; Organizations; Gender
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Coffman, Katherine Baldiga. "Evidence on Self-Stereotyping and the Contribution of Ideas." Quarterly Journal of Economics 129, no. 4 (November 2014): 1625–1660.
  • May 1986 (Revised February 1989)
  • Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details
Keywords: Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), The Bake-Off." Harvard Business School Case 586-043, May 1986. (Revised February 1989.)
  • 13 Nov 2013
  • HBS Conference

Sustainability and the Corporation: Big Ideas

  • 07 Jun 2012
  • News

Keeping America's Best Ideas Under Wraps

  • 14 Nov 2012
  • News

Wonks dust off radical revenue-raising ideas

  • 20 Feb 2019
  • News

Where Do Good Ideas Come From?

  • 10 Sep 2018
  • News

Why big companies squander good ideas

  • 08 Jun 2011
  • News

Fixing America's Economy: Nine Ideas from Around the World

  • November 2019
  • Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning
When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details
Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention
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Hasan, Sharique, and Rembrand Koning. "Conversations and Idea Generation: Evidence from a Field Experiment." Art. 103811. Research Policy 48, no. 9 (November 2019).
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 22 Sep 2015
  • News

Getting New Ideas off the Ground

targeted advertising, and now advises startups and early-stage companies as they get their own ideas off the ground. In this video, Grouf reflects on his track record as a tech entrepreneur and innovator. “The whole View Details
  • 20 Jun 2017
  • Working Paper Summaries

Conversational Peers and Idea Generation: Evidence from a Field Experiment

Keywords: by Sharique Hasan and Rembrand Koning
  • 19 Feb 2020
  • News

Capitol Ideas to Combat Climate Change

leaders engaging on the idea of a national-level response to climate change for years, but remarked that interest has notably increased among its members. “We’re now seeing [interest from] folks from the insurance sector, from banks, from... View Details
Keywords: April White; photos by Jack Conroy
  • 13 Oct 2022
  • Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details
Keywords: Disruptive Innovation
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"4 Business Ideas That Changed the World: Disruptive Innovation." HBR IdeaCast (podcast), Harvard Business Review Group, October 13, 2022.
  • March 2020
  • Teaching Note

The Boss Has the Wrong Idea

By: Katherine B. Coffman, Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis and Kathleen L. McGinn
Teaching Note for HBS Nos. 920-023 and 920-024. View Details
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Coffman, Katherine B., Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis, and Kathleen L. McGinn. "The Boss Has the Wrong Idea." Harvard Business School Teaching Note 920-053, March 2020.
  • 29 Jan 2010
  • Other Presentation

Ideas Lab: Value Based Healthcare Delivery

By: Michael E. Porter
This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and ―How Physicians Can Change the Future of Health Care, Journal of the American... View Details
Keywords: Health Care and Treatment; Switzerland
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Porter, Michael E. "Ideas Lab: Value Based Healthcare Delivery." IdeasLab with Harvard University, World Economic Forum, Davos, Switzerland, January 29, 2010.
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