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- March 2025 (Revised April 2025)
- Case
Perplexity: Redefining Search
By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
- March 2025
- Teaching Note
Seattle's Climate Pledge Arena: Ticket to a Greener Future
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
- March 2025
- Case
Taylor Guitars: Making Employee Ownership Work The Taylor Way
By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
Keywords: Business Exit or Shutdown; Communication Strategy; Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Manufacturing Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
- March 2025
- Supplement
Wasabi Technologies (B)
By: Lou Shipley and Stacy Straaberg
Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
- March 2025
- Case
Stagwell: AI and the Future of Marketing
By: Suraj Srinivasan and Radhika Kak
In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
- March 2025
- Teaching Plan
Wasabi Technologies (A) and (B)
By: N. Louis Shipley and Stacy Straaberg
Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
- March 2025 (Revised April 2025)
- Case
WallStreetBets: Democratizing Retail Investing
By: Joseph Pacelli and Alexis Lefort
In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details
- March 2025
- Background Note
Getting to Net Zero: The Role of the Financial Sector
By: Shawn Cole, Jonah Zahnd, Karina Chung and Jack Cenovic
In early 2025, momentum towards the goal of reaching net zero carbon emissions by 2050 continued in many parts of the world, even as it appeared to face a set-back following the election of Donald Trump as president of the United States. Financial institutions... View Details
- March 2025
- Case
Metaphysic AI: Rethinking the Value of Human Expertise
By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
- March 2025
- Case
Fostering Community at Airbnb (A)
By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta
Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details
- March 2025
- Case
Christophe Beck: Leading Ecolab into Its Next Century
By: Nitin Nohria, Kayti Stanley, Regina Gomez and Veshal Arul Prakash
- March 2025 (Revised March 2025)
- Case
Seattle's Climate Pledge Arena: Ticket to a Greener Future
By: Rosabeth Moss Kanter and Jacob A. Small
Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details
- March 2025 (Revised March 2025)
- Case
Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU
By: Sandra J. Sucher and Bethelehem Y Araya
In 2024, ITOCHU CEO Masahiro Okafuji was at a crossroads. As the thirteenth CEO since ITOCHU’s founding in 1858, he had fueled the company’s growth since 2011 by bringing ITOCHU’s founding philosophy of Sampo-yoshi (good for the seller, good for the buyer and... View Details
- 2025
- Working Paper
How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions
By: Christian Kaps and Arielle Anderer
Learning curves, the fact that technologies improve as a function of cumulative experience or investment, are desirable-think inexpensive solar panels or higher performing semiconductors. But, for firms that need to pick one technology among several candidates, such as... View Details
- March 2025 (Revised May 2025)
- Case
ING Türkiye: Flexible Work in a Competitive Banking Environment
By: Ashley Whillans and Nico Schaefer
This case explores ING Türkiye’s journey toward workplace flexibility within the traditionally conservative Turkish banking sector. Beginning with early remote work experiments in 2015 and culminating in the FlexING model, by 2024 ING Türkiye had positioned itself as a... View Details
- March 2025 (Revised March 2025)
- Case
No One Left Behind (A)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Supplement
No One Left Behind (B)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Supplement
No One Left Behind (C)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details
- March 2025
- Supplement
No One Left Behind (D)
By: Lynn S. Paine, Herman B. "Dutch" Leonard, Max Hancock and David Lane
In September 2021, the board of directors for the nonprofit No One Left Behind (NOLB) faced a crucial decision. Since its 2013 founding, NOLB had helped resettle in the United States thousands of Afghans and Iraqis who had assisted U.S. forces as combat translators;... View Details