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- All HBS Web
(162)
- News (49)
- Research (96)
- Multimedia (1)
- Faculty Publications (27)
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- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness... View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
tolerance, can have substantial welfare costs. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13966 I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time... View Details
Keywords: Martha Lagace
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
methodology? Bernstein:This study would not have been possible without my collaborator and close friend from the days of my doctoral studies, Ben Waber. After finishing his doctorate at the MIT Media Lab, Ben co-founded (and is CEO of) Humanyze, a View Details
Keywords: Re: Ethan S. Bernstein
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
execute this study? How did you choose Maverick as a research site? Was the company open to this kind of study? Sandra Cha and Amy Edmondson: Hypocrisy was not at all on our minds when we started the research. Our initial interest in this... View Details
Keywords: by Martha Lagace
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 14 Feb 2012
- First Look
First Look: February 14
today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details
Keywords: Carmen Nobel
- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
victory. "It can also lock a company into a community—a double-edged sword," Sull writes. You name monuments after your success. Renaming football stadiums, ice hockey rinks, and the like "is... View Details
Keywords: by Martha Lagace
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
Hisano cites companies such as Wells, Richardson & Co. and Heller & Merz Company, which introduced dedicated dyes for butter coloring in the late 1870s. Synthetic dyes decreased the cost of coloring butter significantly. H.... View Details
Keywords: by Carmen Nobel
- 07 Oct 2008
- First Look
First Look: October 7, 2008
matchings is nonempty and coincides with the set of weakly setwise stable matchings. For strongly substitutable preferences the set of pairwise stable matchings coincides with the set of setwise stable matchings. Download the paper:... View Details
Keywords: Martha Lagace
- 24 Mar 2015
- First Look
First Look: March 24
flowers, juice, and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company with a sustainable competitive advantage. The... View Details
Keywords: Sean Silverthorne
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
about this financial services company as a safe option. Stephen A. Greyser Richard P. Chapman Professor of Business Administration, Emeritus Almost half of US television households (some 200 million eyeballs) watched a very exciting... View Details
- 12 Apr 2016
- First Look
April 12, 2016
company examples such as eBay, Lending Club, and Airbnb to offer practical advice for avoiding those hazards. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50940 April 2016 Harvard Business Review Culture Is Not the... View Details
Keywords: Sean Silverthorne
- 31 Mar 2009
- First Look
First Look: March 31, 2009
it faced huge capital expenditures associated with constructing its manufacturing facilities. The company was at a crossroads: it had to decide whether to partner with IBM or align with other firms as it tried to keep up with Intel.... View Details
Keywords: Martha Lagace
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's research offers... View Details
- 15 Jan 2008
- First Look
First Look: January 15, 2008
http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses. A rewritten version of an... View Details
Keywords: Martha Lagace
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
session was devoted to the topic "Profits for Nonprofits: Challenges of Earning Your Own Way." (Starbuck's CEO Orin Smith addressed a related theme—can for-profit companies integrate non-profit values—in his keynote speech... View Details
Keywords: by Martha Lagace
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details